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Enthusiastic, Results-Focused Leader Who Excels in Cross-Collaborations to Plan & Implement Dynamic New Public Relations Strategies; Continually Achieves Success in Competitive Markets to Boost a Company s Bottom-Line Performance
Public Relations ￨ Marketing ￨ Social Media ￨ Content Development / Management
Press Releases ￨ Newsletter Development ￨ Media Relations ￨ New Website Development
Client Relationship Management ￨ Sales ￨ Presentations ￨ Customer Service ￨ Trends Tracking
Brand Promotions ￨ Strategic Analysis / Planning ￨ Customer Service ￨ Multi-Project Management
Highly Accomplished Leader who offers innovation, creativity, and solutions-centric critical thinking for insightful, change-oriented results to align with a company s vision, value, and goals, and who promotes decision-making success in culturally diverse workplaces to optimize team dynamics to support collaboration, collective excellence, and resourcefulness.
Top Performer who actively identifies target audiences to achieve successful public relations; who conceptualizes, designs, and develops award-winning promotional campaigns; and who completes projects on-time and within set budgets.
Excellent Communicator who develops synergistic relationships with C-suite decision-makers, multi-site business professionals, stakeholders, and clients, and who leads multidisciplinary peers by example and with ethics and integrity.
Bachelor of Arts in Public Relations ￨ Marketing
Pathways Certificate Public Relations ￨ Marketing
Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) ￨ VocusPR ￨ Cision ￨ Maestro ￨ Gather Content
Salesgenie ￨ Jigsaw ￨ RAMP ￨ Adobe InDesign CS6 ￨ Adobe Photoshop ￨ Adobe Audition ￨ Sitecore Program
Outside Sales Representative
Capitalize on the opportunity to lead forward-thinking business-to-customer direct sales initiatives for this leader in replacement windows, sliding, and doors, including continually promoting excellence in customer satisfaction to achieve high retention rates and / or referrals. Deliver engaging 2-hour in-home demonstrations to profitably sell high-quality products with follow-thru to installations. Accurately complete all documents to ensure client understanding of contracts.
Personally wrote 100+ contracts within an 8-month period.
Continually reach out to customers to ensure product / services satisfaction.
Successfully achieve a current ROA of $2,021 with a 42% close rate and $485,000+ in total sales.
Utilized broad scope of industry knowledge toward managing content for Northwestern Medicine s Breakthroughs in Care website, including creating timelines for development and release of original articles, as well as continually updating dynamic new content to keep stakeholders informed of healthy living trends, medical advances, and patient breakthroughs.
Project Manager (continued)
Developed CMS Authorizing Instructions for employees to follow when managing their web content.
Created and / or updated content for all site pages, including efficiently uploading and updating PDFs.
Freelance Content Specialist
Spearheaded the efficient transfer of 800+ pages of website content using Gather Content program, including editing, updating, and linking website content to develop one consistent voice across the website pages that aligned with goals.
Seamlessly transferred website content from Gather Content to a new website using Sitecore program.
Public Relations Specialist
Maximized bottom-line performance by conceptualizing, developing, and implementing integrated marketing campaigns for multiple clients encompassing innovative website content, social media posts, articles on products / services, case studies, and / or brochures. Demonstrated proven experience in government relations to help clients achieve success in passing new laws and / or to educating the public on existing laws. Utilized Cision software to comprehensively research and create editorial calendars for clients to distribute bylined articles ranging from healthcare and project management to disaster preparedness and recovery and cyberterrorism. Developed client-specific media lists to distribute new releases via VocusPR Suite, including disseminating new hires, announcements, and program statistics.
Honored with 2015 s Gold MarCom Award for a Physician Compass website.
Developed new social media campaigns, including content, timelines, and analysis.
Successfully supported a sand mining company in obtaining mining rights approval.
Built mutually beneficial client relationships to further boost targeted marketing success.
Cross-collaborated with teams to share information and coordinate new ideas at weekly meetings.
Created new logo, brand profile, messages, and web content for a new medical data reporting company.
Public Affairs Specialist
Played a vital role in designing, writing, editing, and printing a monthly newsletter, 5000 West, including distributing 36,000+ issues for print and averaging 50,000+ views per month. Developed social media site content per regularly occurring timelines. Collaborated among hospital departments to promote services to veterans, including writing news releases on events, as well as brochures, flyers, and social media posts. Developed local and national media relationships via positive news stories. Served as an Interim Public Affairs Officer tasked with overseeing full department operations for 30+ days annually. Participated in both VA2K Walk Committee and EEO Committee to further drive success.
Personally developed the hospital s new Twitter and Flickr accounts.
Grew Facebook followers 125% via creation of a solid social media presence.
Served on VA2K Walk Committee to raise annual donations for homeless veterans.
Improved patient and employee diversity via public forums, diversity fairs, and events.
Increased number of patients receiving care by 25% via successful community outreach events.
Achieved Veterans Hospital Award for Excellence for year-long Mental Health Awareness campaign.
Excellent Professional References Provided Upon Request
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