Capable, focused and self-driven Creative Professional with notable experience and a strong drive to achieve organizational success. Results-focused with an impressive career history marked with increasing responsibility in the areas of strategic planning, creative development, trend identification and customer insights. Demonstrated ability to learn and adapt to new concepts. Intuitive problem solver who seeks to garner positive results. Proven skill in fostering positive relations with clients, colleagues and supervisors at all levels; works under pressure to respond positively to challenges. Passionate about connecting brands to customers in meaningful ways that drive action.

• Led new product launches for nationally-recognized items and product lines including Keurig, Vitamix and the ED Bedding line by talk-show host Ellen DeGeneres (SBC)
• Launched the My Offers digital wallet program, the Beyond+ paid loyalty initiative and a rewards-based credit card program across all five concepts owned by Bed Bath and Beyond (SBC)
• Carefully crafted effective marketing campaigns including the Married Coffee Tastes Better and #happilyregistered efforts (SBC)
• Led Bed Bath and Beyond to be the foremost retailer for wedding registrants in under four years; defeated competitors including Macy s and Target in the wedding and gift registry categories (SBC)
• Shot over 4K photos across multiple shoots with SBC thus far; including studio and silo product photography
• Played a key role in generating a 35% increase in project fees/agency revenue YoY including holiday, wedding and social/digital campaigns and special marketing initiatives (SBC)
• Earned the 2014 Gold Addy for the Wowbook registry catalog (AAF Columbus); also recognized as Employee of the Year in 2013 and as a top 10 employee for 2008 (SBC)
• Worked with a notable client roster while with ARS including Sears Roebuck & Co., Whirlpool, Maytag and Electrolux
• Tenaciously researched and gained expertise regarding all clients products, services and marketing developments, as well as those of their competitors (ARS)
• Proofed all creative works and reviewed finalized pieces with clients in a timely manner, e.g. creative direction, deliverables and adhered-to deadlines; also delivered resulting client feedback to company in clear, concise change order format (ARS)
• Skills include catalog and print marketing, event planning, email blasts, agency pitches, critical thinking, project management, TV production, POP, signage, tradeshow attendance, media kit development and other vital areas of competency

SBC Advertising

Management Supervisor (2007 - Present)

• Direct all marketing efforts including briefing, project/campaign planning, concept development, as well as scheduling photography shoots
• Cultivate trust-based client relationships and work closely with stakeholders to ensure their individual needs are met
• Manage all production changes and work diligently to boost retail business
• Drive all facets of Bed Bath & Beyond s marketing and advertising initiatives, with the end goal of complete customer satisfaction in a fast-paced, competitive and deadline-driven environment
• Leverage strong attention to detail to oversee spending across multimillion-dollar marketing budgets; manage agency hours to ensure profitability and monitor external vendor/project costs to ensure performance under budget
• Work in collaboration with Accounts Receivable and Payable to estimate and bill to clients each month

Management Supervisor (Continued)

• Deliver presentations to CEOs, Marketing Directors and key stakeholders at Bed Bath & Beyond as an expert public speaker
• Regularly pitch and sell ideas that benefit the both the client and the agency in equal measure
• Maintain active email pipeline with 500+ full email builds yearly, with the team keeping each email organized and on schedule throughout the entire process

Select initiatives have included:

• Helped to launch a new in-store event marketing program for Bed Bath & Beyond in 2011
• Strategized and named the program Rock Your Registry
• Followed up by developing collateral, email and social/digital media presence
• Achieved great success at events, sold out RSVPs and added more events during each cycle
• Drove an email revenue increase of 20% YoY from 2011-2015, with a 30%+ projection for 2016 growth
• Lead the entire program, reaching millions of customer inboxes each day
• Bolstered program growth over the past eight years, including the notable achievement of doubling a giant subscriber list and keeping the unsubscribe rate below the industry average
• Oversaw rebranding for Fridababy from 2013-2014, a specialty baby category
• Develop consumer-friendly tools to help millennial moms care for their babies each day with grace
• Design and produce print collateral/brochures, as well as a POP revamp for Babies R Us
• Singlehandedly manage the feverfrida new product launches
• Oversaw rebranding for the American Signature/Value City furniture retailer from 2012-2013
• Devised new subset brands for furniture lines exclusively carried at VCF; worked in conjunction with the President and Marketing Director of the company to reposition VCF and advertise accordingly
• Planned for and oversaw the execution of all style spots, as well as catalog/magazine launches
• Convinced the client went to transition from using weekly sales flyers to comprehensive 24-page direct mail catalogs that featured alluring content based on an effective content mapping strategy
• Introduced customers to a more upscale photography approach to reach a higher HHI demographic; achieved through hands-on photoshoot management, photo retouching and final design/copy writing excellence

ARS Advertising

Account Supervisor (2002 2007)

• Supervised overall project management and served as a Team Lead onsite in clients offices; headed client meetings and planning sessions, as well as briefed the creative team on all development efforts
• Managed the daily production of print collateral and POP as a member of a cross-functional agency team that also included client representatives, creative personnel, account holders and production personnel
• Informed clients of job progress, including achievement of key milestones and alignment with project timing/budgets
• Identified opportunities for the client to work on fresh new ideas within their respective industries and markets
• Communicated effectively with clients including coordination of all meetings; also delivered immediate responses to email, phone calls and other incoming messages
• Effectively presented and sold all agency work/proposals to clients with the utmost in professionalism

Bachelor of Science, Communication-Advertising, Southern Adventist University

March 16, 2018

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Dear _____________________:

I would like to thank you for providing me the opportunity to interview with you and discuss the exciting (TITLE OF POSITION APPLYING FOR) position currently available with your company. Having gained a deeper insight into the job requirements and your objectives, I am confident you will find me a valuable asset in achieving your goals.

As discussed, my background should translate to dynamic results as a member of your team. In particular, I believe you will find my expertise in (ADDRESS A FEW SKILLS/QUALIFICATIONS/ACHIEVEMENTS RELEVANT TO THE POSITION WHICH YOU DISCUSSED DURING THE INTERVEIW) vital to your immediate and long-term objectives.

Should you have any additional questions, or to further discuss this opportunity, please feel free to contact me at your earliest convenience. Again, thank you for the enlightening interview. I look forward to your response and am eager to contribute to your success.

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