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Professional Summary
Focused and creative marketing expert with excellent, comprehensive consultative acumen, leveraged to skillfully assess client needs, as well as generate leads and focus on the delivery of superb customer service. Possesses an innate ability to effectively identify granular target profiles. Diligent with a strong history of relationship management and an unmatched work ethic. Natural-born leader and driver of growth and innovation amongst clients, peer colleagues and the like. Able to offer constructive feedback, both in group and individual contributor settings. Fast learner who adapts well to emerging technologies. Seeking a role that will allow for use of marketing and sales skills in a creative team environment, as well as offer opportunities for continued career growth and the opportunity to work directly in the field to stay apprised of trends and best practices. Targeting roles with small firms located north of Seattle.
Core Competencies
Customer Service | Active Listening | Relationship Building | Communication | Research | Marketing Strategies | Interpersonal Skills
Conflict Resolution | Client Retention | Process Improvement | Management & Supervision | Business Development & Networking
Negotiation | Project Management | Predictive Performance Intelligence | Quality Control | Small Business Owner Networking
Google Strategy | SEO | IT Development | Microsoft Office | CRM Programs | Social Media | Analytic Reporting
Areas of Expertise
Transform
Growth Strategist, 2015 Present
Drive tactical efforts for a generously-funded startup that delivers comprehensive strategies focused on quantitative marketing analytics and best practices
Deliver support creative agencies, as well as enterprise and medium business, to generate $25M or more in total revenue
Develop and organize land and expand plans for new customer acquisitions, used by medium business clientele
Plan and lead networking events in an effort to generate leads
Provide strategy and marketing recommendations to prospects; focus on brand development and strategy by working with the creative and content teams to craft innovative multimedia offerings
Serve as an effective intermediary between the Data Science department and customer; convey complex data science approach and execution to prospects and current customers
Currently at work on developing an improved company website
Event Space Hub
Founder, 2014 Present
Established and currently operate Seattle s first event venue advertising directory service, which offers a one stop shop experience for anyone in search of unique event venues
Offer customers access to difficult-to-find locales and their credentials, as well as a concierge service used to assist customers in completing their respective shopping experiences
Serve corporate accounts including Microsoft, Nordstrom and QuickBooks, among others
Drove the company s overall development process from start to launch and consistently maintain a strong book of business
The Marketeering Group
Business Development Lead/Digital Ambassador, 2012 2014
On-boarded as the fourth employee for a progressive full-scale web development and SEO start-up firm
Fueled business growth via research, product management, consulting, new client recruitment/acquisition, and account management
Secured 50% of initial key accounts during tenure, thus driving the company to grow to include 15 employees at the time of departure; the company is still growing and now had 35 staff members
Played an integral role in in launching the company and supporting its evolution; supervised a team of five which included web design, content writing, social media strategizing, video/photography and SEO
Drove all new project management and process improvement efforts
Provided training and mentorship for all new Sales Associates
o Focused on processes relative to business development, client experience and SLA
o Also trained all new clients on metrics and consulted in web visibility growth
Reach Local Advertising
Advertising Sales and Consultant, 2008 2011
Offered local sales support for a start-up until it transitioned into a publicly-traded advertising company via the establishment of a medical vertical for SMB
Served as a Google AdWords and display reseller that established clients first Google advertising and campaign strategies
Identified and communicated with key decision makers in order to fuel business growth and expansion
Performed fast and granular research to prepare for important business meetings and all scheduled client phone calls; set a company record for the most one-meeting closed deals over three months
Provided strategic competitor analysis to persuade prospects regarding value offerings, including web assessments that served to achieve customer benefit
Completed 100 B2B cold calls per week; achieved the highest cold call-to-appointment conversion ratio
Flinn Ferguson
Commercial Broker, 2007 2008
Contributed expertise to a boutique tenant representative commercial brokerage firm that centered on corporate leasing and contract negotiation services
Hand-selected to skip the standard year-long training in the Runnership Program under a Senior Broker and stepped right into a 100% production role as a Broker
Attained success in developing a vertical in medical business space needs; liaised intensively with all relevant key decision makers to accurately assess needs and coordinate the timelines for all lease negotiation processes
Adhered to set weekly production standards using active cold calling tactics daily to communicate with CXO-level targets
Efficaciously supervised all client relationship elements over the course of five-month and 10-month sales cycles
Education
Bachelor of Arts, Marketing, University of Washington
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