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Professional Summary

Focused and creative marketing expert with excellent, comprehensive consultative acumen, leveraged to skillfully assess client needs, as well as generate leads and focus on the delivery of superb customer service. Possesses an innate ability to effectively identify granular target profiles. Diligent with a strong history of relationship management and an unmatched work ethic. Natural-born leader and driver of growth and innovation amongst clients, peer colleagues and the like. Able to offer constructive feedback, both in group and individual contributor settings. Fast learner who adapts well to emerging technologies. Seeking a role that will allow for use of marketing and sales skills in a creative team environment, as well as offer opportunities for continued career growth and the opportunity to work directly in the field to stay apprised of trends and best practices. Targeting roles with small firms located north of Seattle.

 

Core Competencies

Customer Service | Active Listening | Relationship Building | Communication | Research | Marketing Strategies | Interpersonal Skills

Conflict Resolution | Client Retention | Process Improvement | Management & Supervision | Business Development & Networking

Negotiation | Project Management | Predictive Performance Intelligence | Quality Control | Small Business Owner Networking

Google Strategy | SEO | IT Development | Microsoft Office | CRM Programs | Social Media | Analytic Reporting

 

Areas of Expertise

Transform

Growth Strategist, 2015 Present

         Drive tactical efforts for a generously-funded startup that delivers comprehensive strategies focused on quantitative marketing analytics and best practices

         Deliver support creative agencies, as well as enterprise and medium business, to generate $25M or more in total revenue

         Develop and organize land and expand plans for new customer acquisitions, used by medium business clientele

         Plan and lead networking events in an effort to generate leads

         Provide strategy and marketing recommendations to prospects; focus on brand development and strategy by working with the creative and content teams to craft innovative multimedia offerings

         Serve as an effective intermediary between the Data Science department and customer; convey complex data science approach and execution to prospects and current customers

         Currently at work on developing an improved company website

 

Event Space Hub

Founder, 2014 Present

         Established and currently operate Seattle s first event venue advertising directory service, which offers a one stop shop experience for anyone in search of unique event venues

         Offer customers access to difficult-to-find locales and their credentials, as well as a concierge service used to assist customers in completing their respective shopping experiences

         Serve corporate accounts including Microsoft, Nordstrom and QuickBooks, among others

         Drove the company s overall development process from start to launch and consistently maintain a strong book of business

 

The Marketeering Group

Business Development Lead/Digital Ambassador, 2012 2014

         On-boarded as the fourth employee for a progressive full-scale web development and SEO start-up firm

         Fueled business growth via research, product management, consulting, new client recruitment/acquisition, and account management

         Secured 50% of initial key accounts during tenure, thus driving the company to grow to include 15 employees at the time of departure; the company is still growing and now had 35 staff members

         Played an integral role in in launching the company and supporting its evolution; supervised a team of five which included web design, content writing, social media strategizing, video/photography and SEO

         Drove all new project management and process improvement efforts

         Provided training and mentorship for all new Sales Associates

o    Focused on processes relative to business development, client experience and SLA

o    Also trained all new clients on metrics and consulted in web visibility growth

 

 

 

 

 

Reach Local Advertising

Advertising Sales and Consultant, 2008 2011

         Offered local sales support for a start-up until it transitioned into a publicly-traded advertising company via the establishment of a medical vertical for SMB

         Served as a Google AdWords and display reseller that established clients first Google advertising and campaign strategies

         Identified and communicated with key decision makers in order to fuel business growth and expansion

         Performed fast and granular research to prepare for important business meetings and all scheduled client phone calls; set a company record for the most one-meeting closed deals over three months

         Provided strategic competitor analysis to persuade prospects regarding value offerings, including web assessments that served to achieve customer benefit

         Completed 100 B2B cold calls per week; achieved the highest cold call-to-appointment conversion ratio

 

Flinn Ferguson

Commercial Broker, 2007 2008

         Contributed expertise to a boutique tenant representative commercial brokerage firm that centered on corporate leasing and contract negotiation services

         Hand-selected to skip the standard year-long training in the Runnership Program under a Senior Broker and stepped right into a 100% production role as a Broker

         Attained success in developing a vertical in medical business space needs; liaised intensively with all relevant key decision makers to accurately assess needs and coordinate the timelines for all lease negotiation processes

         Adhered to set weekly production standards using active cold calling tactics daily to communicate with CXO-level targets

         Efficaciously supervised all client relationship elements over the course of five-month and 10-month sales cycles

 

Education

Bachelor of Arts, Marketing, University of Washington

 

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