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Yyyyyy x. yyyyyy

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Driven, focused, and knowledgeable Strategic Leader with 17+ years of experience and a proven ability to lead others and oversee daily sales/category management operations within fast-paced environments. Experienced in managing key client accounts, completing sales/financial forecasting, diffusing escalated client service situations, and training staff members. Highly adept in improving operational revenue in addition to maintaining strong communication with co-workers, staff, clients, and members of executive management.


Key Competencies


Category Management Shopper Insights Relationship Management Revenue Management

Client Retention Process Improvement Increasing Brand Awareness Sales Forecasting

Product Positioning & Pricing Territory Management Microsoft Office Suite


Professional Experience

Tyson/Hillshire Brands September 2012-Present

Customer Category Manager, Orlando, FL (2015-Present)

  Direct day to day category management logistics within a fast-paced environment with a focus on increasing productivity and operational efficiency levels

  Supervise the managing broker team which requires providing individualized coaching and guidance along with handling employee relations issues

  Perform comprehensive market research in regard to customer insights throughout several territories such as the Northeast and Southeast

  Generate both category and business reviews, monitor category sales metrics, and made recommendations related to shelf space, pricing, and promotions

  Created and implemented a detailed toolkit used to improve the onboarding of sales team members along with implementing the best in Class quarterly award program


Customer Category Manager, Eden Prairie, MN (2012-2014)

  Coordinated category management functions which centered on analyzing sales metrics and identifying appropriate strategies for category growth

  Recognized as a Subject Matter Expert in regard to all Tyson categories, review both shopper and consumer insights, and drove category goal attainment


Armored AutoGroup, St. Louis Park, MN June 2011-September 2012

Category Advisory Services, Manager

  Managed the automotive maintenance category which centered on managing several accounts such as Target US, Target Canada, and Advance Auto Parts

  Supported retail sales teams as needed, reviewed both Nielsen/NPD data and internal customer data, and updated corporate Buyers in regard to market changes

  Completed space planning for planogram analysis/creation, tracked new category products, analyzed scorecards, and evaluated trade promotion effectiveness

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Professional Experience Continued:

SymphonyIRI Group, Fairfield, NJ August 2008-June 2011

Client Solutions/Service Manager

  Provided support to the client in regard to the management of complex IRI tools which were used to identify key marketing strategies and issues

  Oversaw new product launches, line extensions, trade spending, pricing, and retail execution on behalf of key clients such as Pfizer, A&_, Pathmark, and Duane Reade

  Generated marketing documentation for clients, monitored profitability and financial metrics, and completed quarterly business reviews


Crown Imports LLC, Chicago, IL August 2004-August 2008

Manager, Business and Sales Information (2006-2008)

  Supported both the senior management and field sales team which required analyzing complex data along with providing expertise related to grocery, drug, and convenience categories

  Generated individualized presentations for use by internal marketing, business development, supply chain, and sales teams


Category Development Manager (2004-2006)

  Provided administrative support to the National Accounts Department which included reviewing category information, identifying innovative sales solutions, and executing market specific presentations

  Utilized superior communication abilities to provide training to the National Account Team along with training Field Sales Associates on standard product features


Additional Professional Experience


  Category Development Manager, Advantage Sales & Marketing, 2002-2004

  Category Analyst, Sara Lee Foods US, 2000-2001




Bachelor of Arts, Communication with a Minor in Marketing

DePaul University, Chicago, IL





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