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Yyyyyy x. yyyyyy
Senior Management Executive
Operations ~ Sales & Marketing ~ Project Leadership ~Team-Building & Leadership
Vendor Relations ~ Trade Marketing ~ Account Development & Management ~ Forecasting
Extensive talents in structuring international business initiatives and leading unified teams to attain organizational goals in alignment with strategic, fiscal, market, customer, and quality criteria.
Strong experience in business development, P&L management, product marketing, strategic planning, delivering compelling presentations, and creating lasting relationships built on trust and credibility.
Demonstrated strengths in contract negotiations, cost analysis, budgeting, and productively cooperating with personnel from all cultural backgrounds.
Highly skilled at defining, standardizing, and implementing business processes to maximize competitive positioning, organizational stability, financial growth, and profitability.
Excel at interfacing with key stakeholders to drive forward-moving efforts across multiple initiatives concurrently.
Inherent ability to revitalize struggling programs to surpass expectations and skyrocket revenues.
Solid business writing skills include proposals, reports, business plans, and policies & procedures.
Highly astute, decisive, and able to translate executive leadership expertise to other business sectors.
Passport Game Studios, Lynnwood, WA, 2014 to Present
VP of Sales & Marketing Operations
Promoted to oversee GTS Distributions game publishing division, with full accountability for P&L performance, strategic direction, domestic and international sales, brand development, and marketing projects.
Championed direct marketing campaigns to amplify consumer database by 6,849%.
Doubled account base, added mass market accounts, and signed new accounts on a worldwide scale.
Redesigned and rolled out a fully mobile and scalable website to drastically expand presence among social networks by 900%.
Captured 176% sales growth in 2014 and a 323% increase in 2015; currently forecasting 115% growth in 2016.
Rapidly evolved company from a co-publisher to now holding five licenses.
GTS Distribution (parent company of Passport Game Studios), Lynnwood, WA, 2014
Director of Marketing, Gaming Division
Provided full-scope marketing leadership and strategic direction for all digital and traditional content.
Resourcefully leveraged social media to gain a significant presence within the retail marketplace.
Determined ROI on key marketing initiatives and controlled budget to achieve or surpass P&L goals.
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Professional Experience continued
Wizards of the Coast (a division of Hasbro), Renton, WA, 2009 to 2014
Trade Marketing Manager (2011 to 2014)
Awarded promotion to govern worldwide marketing leadership and development of digital and traditional content for industry-leading Fortune 1,000 business producing $450M in annual revenue.
Spearheaded overall content strategy and material for 5,500+ globally dispersed participating retailers within Wizards Play Network (WPN).
Cost-effectively managed $1.4M annual marketing budget and performed frequent forecasting.
Aligned, mobilized, and motivated team of six high-performance marketing content creators across both analog and digital marketing campaigns.
Expertly administered and orchestrated key programs to realize 60% engagement growth.
Fostered and maintained productive relationships with media partners, vendors, and local agencies for materials produced externally.
Masterminded creation of motion digital assets to inform, educate, and inspire retail partners.
Pioneered dynamic, scalable, fully-localized website with enhanced content strategy to better connect with global retailer partners.
Sr. Distribution Account Manager (2009 to 2011)
Forged, nurtured, and maintained cohesive relationships with seven key trade account partners to fuel sales and market growth through distribution account management in Canada and the United States.
Entrusted with accounts which represented company s largest singular revenue source at 45%.
Delivered precise targeted monthly, quarterly and annual forecasting, and performed data tracking and financial reporting.
Played a pivotal role in boosting revenues by 25% in 2010 and 21% in 2011.
Successfully organized trade events through key distribution partners to reach retail channels with programs eagerly adopted as company standard.
Built and presented sales model throughout U.S. and Canada to continually-increasing audiences of retailers.
Crafted several sales programs and initiatives which propelled sales of specific product line by 200%.
Employed outstanding forecasting skills to transform top-performing brand from excess product to perfect inventory orders, effectively reducing unnecessary expenses.
Store Operations Manager, Maxit Financial, LLC, Renton, WA, 2002 to 2007
ECommerce Merchandise Coordinator, Wizards of the Coast, Renton, WA, 1998 to 2001
University of Phoenix, Tukwila, WA:
Bachelor of Science in Business Management
Bachelor of Science in Business Administration
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