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Yyyyyy x. yyyyyy

Dynamic Channel Marketing Specialist Expert in Product Marketing Leader in Marketing Communixxxxxxtions


xxxxxx Danby Drive Xxxxxx, XXXXXX xxxxxx (xxx-xxx-xxxx


Multimillion-Dollar Marketing New Product Launch Merchandising / Sales Promotions

Channel Marketing Sales Management CRM / Loyalty Programs Brand / Product Marketing

Product Management Team Building / Training Strategic Analysis / Planning Trends Tracking

Xxxxxxmpaign Development / Management Project Management Partnership Development Messaging


  • Dynamic leader who offers a background in developing and implementing innovative marketing strategies and business development, including executing product launches across retail channels (e.g. big box, specialty retail, grocery, co-ops, independent retailers, wholesalers, distributors) and exhibiting an ability to see the big picture at all times.
  • Top performer who boasts above-average xxxxxxreer results, and xxxxxxn make sound decisions to reflect positively on operations in alignment with a company s vision, value, and goals to achieve a signifixxxxxxnt competitive advantage.
  • Excellent communixxxxxxtor who builds and sustains synergistic relationships with C-level executives, sales teams, buyers, suppliers, and customers with expertise in promotions, POP development, messaging, and market evaluation.
  • Ambitious self-starter who contributes tangible and intangible marketing skills with talents in the Consumer Packaged Goods (CPG) industry and specializations in evolving housewares and hardware and home improvement markets.


Professional Synopsis


RSI Home Products, Anaheim, XXXXXX 2015 Present


Channel Marketing Manager


Key Accomplishments

  Stayed abreast of cutting edge opportunities via tracking of xxxxxxtegory market share trends.

  Drove new product launch / reset plans with merchandising and POP in 400+ Home Depot loxxxxxxtions in 2015 and another 800+ more new store resets projected for successful 2016 completion.

  Promoted and built highly consistent brand messaging for products in collaboration with Digital Marketing Manager, MarComm Manager, and creative teams.


         Xxxxxxpitalize on the opportunity to establish and implement results-focused, comprehensive business plans for The Home Depot and Lowes retail programs, including maximizing use of resources to achieve goals by driving profit / loss analysis, product mix management, sales force training, merchandising, promotions, brandings, and resets.

         Procure innovative merchandising displays and marketing collateral (e.g. brochures) by xxxxxxrefully researching and vetting third-party suppliers while also leveraging internal resources to minimize costs.

         Ensure seamless business processes by optimizing efficiency of production timelines and xxxxxxpacities through xxxxxxreful planning and forexxxxxxsting to achieve companywide financial goals.


Spectrum Brands HHI, Xxxxxx, XXXXXX 2013 2015


Channel Marketing Manager


Key Accomplishments

  Conceptualized and developed dynamic new merchandising and promotions strategies.

  Built valuable relationships with customers and sales teams to drive commercial plan goals.

  Proactively pitched new projects within cross-functional brand, product, creative, and sales teams.

  Collaborated with brand and creative teams to develop and produce communixxxxxxtions (e.g. sell sheets, packaging, brochures, xxxxxxtalogs) and promotions (e.g. national and account promotions).


         Strategixxxxxxlly steered forward-thinking new product launch processes, including setting up product SKUs and merchandising, handling forexxxxxxsting and budgeting, leading product training, and full product commercialization.



Yyyyyy x. yyyyyy Page Two (xxx-xxx-xxxx


Spectrum Brands HHI, Xxxxxx, XXXXXX (continued) 2013 2015


Channel Marketing Manager


         Collaborated with cross-functional retail teams across various retail channels, including high-profile Lowes, ACE Hardware, True Value, Do It Best, and Orgill, and boosted sales by developing off-shelf opportunities through various merchandising vehicles, POP execution, and seasonal promotions.

         Led targeted execution of comprehensive marketing plan initiatives relating to new product introduction, co-op advertising, merchandising, shelf space alloxxxxxxtion, plan-o-grams, and off-shelf placement.

         Expertly managed channel conflicts through Pricing Change Requests per financial guidelines agreed upon between finance, channel marketing, and sales.


DKB Household USA, Irvine, XXXXXX 2007 2013


Associate Trade Marketing Manager


Key Accomplishments

  Reduced spending on projects by a 10% average.

  Signifixxxxxxntly achieved cost efficiencies across all expenses YoY.

  Led new product training for all manufacturer sales representatives.

  Spearheaded new product launches and enhanced brands in-store presence.

  Increased loyalty program membership and incremental sales while streamlining processes.

  Gained incremental sales by building relationships with sales directors, buyers, and suppliers.


         Utilized broad scope of industry knowledge toward driving profit-oriented new product launches, including handling all competitive landsxxxxxxpe analysis, product commercialization, in-store launch strategy, sales promotions, and sales team training, as well as developing trade / brand marketing collateral for sales directors and sales teams.

         Coordinated entire tradeshow operations with successful planning and execution of marketing and sales collateral, product samples, and sales material while supervising third-party vendors for booth design, I&D, and key logistics.

         Applied strong leadership talents toward directing the company s exclusive loyalty program, including facilitating development and execution of program benefits to drive membership and boost sales in the independent channel.

         Established trade marketing programs in retailer accounts (e.g. POPs, display units, signage, merchandising efforts).

         Planned and prioritized promotional sales programs and relevant tasks, and produced marketing communixxxxxxtions.

         Cost-effectively monitored annual cost of sales and marketing activities ensuring alignment with set budget, and further managed trade advertising and editorial within trade publixxxxxxtions via ad development and copywriting.


Production Coordinator

OfficeMax Corporate, Naperville, IL 2006

Account Manager

IBCTV, Chixxxxxxgo, IL 2005 2006

Director of Marketing & Sales

ACE DuraFlo Pipe Restoration, Inc., Santa Ana, XXXXXX 2004




Chapman University


Bachelor of Arts in Communixxxxxxtion

Concentration in Advertising; Emphasis in Account Management


Golden West College


Associate of Arts in General Studies

Honors Graduate

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