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Driven, focused, and knowledgeable Vice President of Sales with 20+ years of experience in high-stress environments in addition to a strong background within various industries. Experienced in leading successful sales teams, designing sales/marketing strategies, performing forecasting/budget development, and providing in-depth sales training/coaching. Equipped with a significant level of communication and interpersonal abilities in addition to a strong background in effectively fostering positive relationships with co-workers, vendors, suppliers, clients, and members of management.

• Directly manage day-to-day sales and business development operations within a fast-paced environment with a focus on increasing organizational revenue and brand awareness
• Design and implement comprehensive sales strategies which are aligned with organizational strategy, implement annual budgets, and complete accurate sales forecasts
• Utilize superior communication and interpersonal abilities in order to foster positive relationships with clients which has resulted in obtaining new business and increasing retention levels
• Create and implement unique sales incentive programs, supervise cross-functional sales teams, and provide individualized sales coaching
• Select clients include:
• Harris Teeter, Meijer, Hannafords, Safeway, Whole Foods, Abacus, Japsers, and Caf Momentum

• Coordinated sales and business development logistics which included implementing annual sales budgets, supervising team members, and diffusing difficult client situations
• Identified potential clients and develop strategies concentrated on gaining their business in addition to performing in-depth market research
• Consistently reviewed and updated department goals/metrics, outlined sales incentive plans, and successfully identified strengths/weaknesses within sales promotions
• Clients Include:
• Walgreens, HEB, Wal-Mart, Kroger, and Safeway

• Oversaw short and long-term marketing plans/programs on behalf of supplier partners connected with Walgreens which is the 10^th largest retailer in the World
• Consistently fostered positive rapport with high-level clients which included c-level executives and Buyers for large retail chains in addition to generating new business leads
• Achieved $60 million in sales from Walgreen s in addition to growing revenue by 19% (2011)

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• Directed the Pernod Ricard portfolio of both spirits and wines within the State of Texas which included working closely with members of executive management
• Increased sales revenue for several brands which such as Jameson (+15%), Beefeater (+9%), Glenlevit (+8%), and Absolut (+4%)
• Coordinated a budget of over $7 million which required monitoring expenses, successfully negotiating vendor contracts, and monitoring brand exposure and growth
• Played a lead role in the implementation of Absolut Bar located in Cowboys Stadium

• Played an integral role in high-level sales operations which included managing client relationships, analyzing brand success/metrics, designing business plans, and managing supplier relationships
• Led the development of comprehensive presentations for key retail clients, performed inventory analysis, and assisting with pricing and programming related functions
• Achieved Fine Wine brand depletions of +24% and sales dollars of +27%

• Handled several business development/sales functions which included training a team including an Area Manager and several Fine Wine Specialists throughout the DFW market
• Designed comprehensive sales strategies and budgets, oversaw pricing strategies, created unique marketing plans, and coordinated marketing focused special events
• Successfully grew fine wine brands by 32% within 4 years

• Supervised a team of Sales Consultants within a fast-paced sales environment which required providing coaching/mentoring and handling employee relations issues
• Oversaw the management of over 650 on-site accounts within the DFW area, recruited new sales team members, implemented supplier incentives/programs, complied sales forecasts, and successfully planned quarterly dollars based on the budget

Additional Experience with Republic National Distributing Company Includes: Sales Consultant (1994-1997)