Yyyyyy x. yyyyyy

400 W Peachtree St., NW, #0000 xxxxxx xxxx , xxxx , xxxxx 00000 (xxx-xxx-xxxx abc@xyz.com

Brand Management Experiential Marketing Multicultural Marketing

Strategic Planning Business Development Project Management Vendor Negotiations

         Adept at leading development and execution of dynamic marketing and promotional campaigns to achieve specific company and brand objectives; possess 15+ years in sales, 10+ years of promotions and event planning, and three years in brand ambassador marketing.

         Extensive staff development expertise including recruitment, onboarding, training, and coaching.

         Extremely well-versed in multicultural complexities and committed to celebrating inclusion and diversity.

         Sound financial acumen including budget & revenue management, reporting, trend and cost analysis, and ROI (return on investment) optimization.

         Excel at creating vibrant brand collateral and marketing pieces, evaluating market trends, coordinating high-impact trade show materials and presentations, and managing national accounts.

         Outstanding skills in project management and team leadership; able to coordinate events from the ground up from staffing and products, to signage and regulatory compliance;

         Proficiency across both online and offline marketing channels, and skilled at navigating projects from start to finish while ensuring marketing materials contain brand consistency and message coherence.

         Ability to prioritize and deliver projects on time to meet or exceed stakeholder expectations.

20.10 Media, Atlanta, GA, 2015 Present

iHub Ambassador / Bacardi Program Manager (2017 Present)

         Join forces with state directors to formulate multicultural marketing and brand management strategies to improve cluster market performance surrounding HBCUs.

         Spearhead brand ambassador programs by controlling budgets, assembling presentations and training materials, and producing and distributing marketing POS materials among team.

         Align, mobilize, and motivate collegiate ambassadors by holding weekly calls to review program metrics and spend, compiling individual monthly recaps, uncovering areas of opportunity, administering performance reviews, and organizing continuing education.

         Acquire marketing material from targeted brand ambassadors to be used for specific demographic.

         Cost-effectively administer product budgets, event schedules, logistics, and inventory for assigned market.

         Recruit, hire, train, mentor, coach, and retain Dedicated Selling Associates and Brand Ambassadors to fuel brand awareness for portfolio and penetrate new markets.

Bacardi Activation Manager (2015 to 2017)

         Merged expertise in experiential marketing, visual merchandising, account management, and brand management to drive multi-cultural presence for BUSA portfolio on and off premise in over 30 accounts across Atlanta market.

         Guided all processes throughout life cycle; championed 1,500+ documented account visits and activations across Atlanta for brands such as Grey Goose, D usse, Bombay, and Bacardi to bolster revenue growth by double digits year over year.

         Resourcefully engaged multicultural consumers via distribution, sampling, and visibility initiatives to outperform national sales averages by 15-20%.

Continued ►

Yyyyyy x. yyyyyy -- Page 2 of 2

         Optimized position of core portfolio brands through influential relationship engagement, customized beverage programs, account activations, brand visibility, drink features, and menu placements.

         Delivered comprehensive staff training to heighten brand awareness and advocate power of suggestion to front-line advocates.

Dynasty Entertainment, Atlanta, GA, 2003 2016

Marketing and Event Manager

         Fostered strategic relationships with sponsors, venue managers, caterers, entertainment, security, and others to negotiate pricing for goods & services, commonly remaining 30% below event budgets.

         Orchestrated broad-scope events from inception to day-of coordination for groups of 50 to 3,500.

         Governed associated administrative tasks encompassing event schedules, meeting agendas, databases for projects and sponsorships, invoices, staffing, and meticulous expense tracking.

         Led cross-functional teams in event execution and trained staff in grassroots marketing efforts.

         Contrived strategic marketing plans and integrated promotional campaigns incorporating social media, radio, and print to amplify customer base by as much as 200%.

         Designed visually-appealing plan-o-gram and point-of-purchase displays to enhance product visibility.

AT&T Wireless, Atlanta, GA, 2006 Present

Business Development Consultant

         Promote B2B & B2C wireless and network services to continually fuel sales pipeline and exceed quotas by as much as 150%.

         Employ strong interpersonal skills and advanced product knowledge to maintain customer Willing to Recommend rating of 94%, exceeding company's stretch target of 81%.

         Frequently win sales contests such as COR Regional Sales Incentive , Reputation Dashboard Customer Service Award Incentive , Step Up to the Plate , and Get in the Game .

The Home Depot, Atlanta, GA, 2004 2006

Procurement Project Manager New Store Operations

         Steered transition of call center operations to outsourced company in India and coordinated ordering and delivery of fixture items for new stores throughout US, Canada, Puerto Rico, and U.S. Virgin Islands.

         Introduced highly efficient automated Purchase to Pay system with Payables which slashed labor hours and enabled vendors to receive payment in allotted terms.

         Persuasively negotiated product pricing, fees, promotional items, services, and logistics with vendors to remain within or below defined budget.

         Streamlined management of aged invoices by devising online invoice database to be leveraged by purchasing and accounts payable employees.

Sprint PCS, Atlanta, GA, 2000 2003

Senior Sales Professional

         Shepherded eight high producers to consistently surpass monthly sales quotas by as much as 150% resulting in team winning multiple sales contests.

         Launched innovative team incentive programs to grow home long-distance sales by 40%.

         Outpaced 1,200 employees in Southeast Region to win Endless Summer Sales Contest and ranked among top 3% nationwide to win Hawaii & Cancun Annual Pinnacle Club Trip.

Bachelor of Science, Business Management, Hampton University, Hampton, Virginia

Dean s List; University and Departmental Honors

Microsoft Office (Word, Excel, PowerPoint, Access), SAP, Google AdWords, social media