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Yyyyyy x. yyyyyy
Xxxxxx, XXXXXX xxxxxx ￨ (xxx-xxx-xxxx ￨ email@example.com
Results-Generating Leader Passionate About Team Building, Campaign Development & New Product Launches
Product Management ￨ Marketing ￨ Multimillion-Dollar Sales ￨ Revenue Growth ￨ New Business Development
Price / Cost Management ￨ Market / Competitor Analysis ￨ Trends Tracking ￨ Forecasting ￨ Budget Management
Team Building ￨ Salesforce Training ￨ Campaign Development ￨ Product Launch Packages ￨ High-Impact Presentations
Highly Accomplished, Hands-On Product Marketing Manager who makes sound decisions to reflect positively on multi-site, globally based operations initiatives in alignment with a company s vision, value, and goals. Top Performer who contributes solutions-centric critical thinking for insightful, change-oriented results. Visionary Professional who rises above challenges to improve the bottom line and achieve winning outcomes, including quickly adapting to evolving market scenarios to reach high profit and productivity levels. Excellent Communicator who develops synergistic relationships with cross-geographical decision-makers, teams, and customers, and who excels in autonomous or collaborative situations while driving revenue and market share.
Generating multimillion-dollar sales across domestic and international markets.
Consistently recognized for critical thinking prowess and problem-solving tenacity.
Excelling in product development, marketing, sales, and new business development.
Designing and developing solutions-generating process and procedure improvements.
Emphasizing new methods of team building to cultivate a cohesive working environment.
Enhancing the customer experience via proven communication and interpersonal relations skills.
Financial Services Professional
Capitalized on the opportunity to lead forward-thinking financial services sales serving the Commonwealth of Virginia, including serving as a Licensed Agent for various insurances, including Health, Life, and Fixed Annuities.
Successfully mentored less experienced agents to continually drive results.
Continually participated in outside sales training using Sandler Sales System.
Product Manager ￨ Marketing ￨ LED Lighting Expert ￨ Sales Support Southeast & International
Strategically steered support of Southeast and International sales as a Case Division Expert in merchandising lighting, along with managing multiple families of merchandising cases and internal case components for this Dover-based company generating $360 million in sales annually. Expertly prepared product and marketing Strategies for various product lines. Prepared comprehensive product launch programs for new merchandising cases, new case lighting, replacement / retrofit case lighting, and other major components. Cost-effectively managed the success of a $19.5-million LED product line as an LED Lighting Expert tasked with developing 2nd and 3rd Generation LED lights from start to market release. Served as Product Manager for Service Parts and Paint.
Developed and led extensive training programs, including Lunch and Learn sessions.
Partnered with Design Lighting Consortium and UL for product approvals and acceptance.
Completed training on refrigeration and controls, as well as key seminars on LED lighting.
Developed printed materials for public use by collaborating with corporate marketing teams.
Launched high-visibility product launches, including 3 generations of LED lighting from 2009 to 2014.
Partnered with Virginia Tech and DuPont in late 2014 to study effects of LED lights on dairy products.
Served as Value Stream Leader managing several unique teams for process and product improvement.
Regularly traveled to successfully support LED lighting product line and Case installation, along with delivering sales support across North and Central America, the Caribbean, Australia and New Zealand.
Yyyyyy x. yyyyyy
Page Two ￨ (xxx-xxx-xxxx ￨ firstname.lastname@example.org
Product Marketing Manager ￨ Specialist North America
Spearheaded profit-generating results across 5 large-scale product lines, and prepared comprehensive product launches for new and / or existing products. Expertly prepared marketing, training, and sales initiatives within a specific product portfolio, along with conducting competitive and pricing analysis, determining market suitability, setting stocking levels, and defining multimedia marketing needs. Guaranteed sales team, distribution, and representative agents knowledge of products by providing critical training. Led distributor and customer programs encompassing price matching, as well as incentive / rebate programs to solidify and expand leading position by converting and retaining customers. Completed week-long product clinics / workshops focused on new products, sales techniques, and marketing planning at Weidmuller in Germany.
Led the double-digit growth of a Heavy-Duty Connector (HDC) line acquired in 2004.
Constructed enhanced pricing sales models to facilitate competitive pricing requests.
Successfully prepared product set-ups for hundreds of new and pre-existing products.
Collaborated with Canada and Mexico divisions to deliver sales, marketing, and training.
Developed a Repair Service Center for a Specialized Print System as a new source of profits.
Traveled frequently to visit customers, close deals, coach outside salesforce, and resolve issues.
Selected to manage, expand, and increase revenue for Enclosure & Terminal Block product lines.
Championed customers to build positive account relations generating up to $400,000 in annual sales.
Launched unique printer product by creating a new sales incentive placing 300 specialized printers in the market, and achieved results fueled by cost-free offer and based on customer purchased volume.
Surpassed growth projections for Hand Tools and Marking Systems in 2005 / 2008 via field training, sales incentives, and other programs that ignited 3+ years of growth following severe economic slump.
Marketing Communications ￨ Marketing Product Manager Schaevitz Sensors
Recruited by this $30-million global leader in linear displacement measurement sensors to direct marketing programs, initiatives, and projects. Built mutually beneficial relationships among a diverse client base while driving targeted marketing research, competitive analysis, tradeshow management, product launch, and catalog development. Demonstrated proven product knowledge as the go-to contact to Product Line Managers.
Co-collaborated with managers to develop growth-centric business strategies.
Served within a one-year, concurrent interim role as Product Application Engineer.
Produced 150,000 in annual savings by developing an internal desktop publishing function.
Created market launch materials, a customer database, product literature, and specs bulletins.
Generated $3.6 million in 1999 s sales and achieved a prestigious company award by developing a dynamic marketing plan and pitch pack for a cutting-edge pressure sensor used in the HVAC industry.
Bachelor of Science in Business Administration (Marketing Emphasis) Christopher Newport University
Marketing ￨ Marketing Research ￨ Consumer Behavior ￨ Economics
Salesmanship ￨ Advertising Management ￨ International Business Management
Microsoft Office Professional ￨ JD Edwards / AS 400 ￨ QuarkXPress ￨ Adobe PageMaker ￨ Mac OS
Excellent Professional References Provided Upon Request
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