Yyyyyy x. yyyyyy

Digital Media Management Executive

Strategy Development ~ Direct Response Marketing ~ Media Management

Client Relations ~ Negotiations ~ Campaign Management ~ Team Leadership

         Excel at researching and coordinating media campaigns, programs, and projects to engage customers, elevate brand/company awareness, and propel revenue growth.

• Possess substantial experience in digital media marketing, communications, social media, brand development, and new business development.
• Extensive talents in leading unified teams to attain organizational goals in alignment with strategic, fiscal, timeline, market, and quality criteria.

         Able to contribute dynamic communication skills toward effectively liaising between internal and external stakeholders in support of achieving objectives.

         Highly skilled at standardizing processes to boost organizational stability, financial growth, and profitability for clients.

• Able to quickly build credibility and deliver persuasive and enlightening proposals and presentations.

• Excel at analyzing emerging industry activity and trends to plan media strategies and catapult revenues for billion dollar corporations.
• Demonstrated strengths in interfacing with personnel from all cultural backgrounds including C-level executives.

Touchpoint Integrated Communications, 2015 to Present

Digital Media Director

         Spearhead media strategy development and campaign management for clients in diverse segments such as non-profit, healthcare, and satellite internet.

         Foster, nurture, and maintain cooperative client relationships to maximize loyalty and retention, pivotal to accomplishing revenue targets.

         Oversee all aspects of campaign implementation and performance tracking including budget administration.

         Partner with top-level management to continuously evolve digital capabilities and company s competitive positioning.

         Actively participate in generating new business development and streamlining operations.

         Fine-tune campaign implementation process with media operations team to maximize goal attainment.

         Direct database development to respond to needs of existing and prospective clients.

DigitasLBi / Digitas, 2010 to 2015

Vice President, Media Director (2013 to 2015)

Associate Director (2010 to 2013)

         Championed $60M+ media investment strategy for Delta Air Lines, and directed high-performance team of 10+ in planning, designing, and executing compelling digital marketing and media solutions.

         Orchestrated digital strategy within integrated media team and in tandem with traditional planning and buying team (Zenith Inside Digitas).

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         Supervised annual planning and RFP process across all media channels in precise alignment with budget, and guided 300+ publisher submissions through comprehensive proposal review and selection process.

         Directed, motivated, supervised, and mentored planning and buying teams in development of national, market-focused branding and direct response marketing campaigns.

         Increased revenues for Delta Air Lines by administering planning and buying functions for incremental lanes of business and sub-brands focused on B2B and luxury travel.

         Structured timely implementation of key brand platforms, integrated programs, and branded content partnerships.

         Capitalized on brand paid, earned, and owned channels to maximize program amplification and activation.

         Leveraged in-depth understanding of social media advertising platforms to maintain paid social activation in support of program engagement goals.

         Resourcefully established data-driven media and messaging architecture to connect with target audiences.

         Prepared annual media statement of work and administered monthly/quarterly account billing.

         Collaborated with creative agency partners in steering digital vision and consistency across brand messaging.

         Initiated processes and policy to optimize creative direction and program development.

         Served on corporate leadership team in Connecticut tasked with personnel performance management (manpower planning, training, mentoring, and advancement) and as member of leadership team in New York contributing to media team staffing, pitching new business, and case study development.

Digitas / Modem Media, 2006 to 2010

Associate Director (2008 to 2010)

Media Supervisor (2006 to 2008)

         Masterminded digital marketing strategy for key brands in Mars Chocolate North America portfolio as integral member of Integrated Marketing Communications planning team.

         Contrived program strategies for target audience, defined media selection criteria, devised scoring model and scheduling plan, and oversaw partner selection.

         Effectively controlled budgets ranging from $10M-$25M to manage digital strategy and partner negotiations regarding online video upfront for Mars brands in 2008, 2009, and 2010.

         Successfully pioneered first Mars display upfront in 2009 and consistently exceeded ROI goals.

         Attained portfolio investment goals and strategically included multiple publisher categories.

         Joined forces with brand, creative and PR partners to craft and launch portfolio-wide social marketing strategies.

         Assembled mobile marketing and innovation roadmap to seamlessly guide brands through frequently changing media landscape, essential to winning and retaining next-generation consumers.

         Led team in defining best practices and processes to achieve operational excellence and SOX-compliant media financials.

         Streamlined internal financial process to more efficiently accommodate Mars billing, invoicing, and reconciling requests.

Modem Media, 2005 to 2006

Senior Media Planner

         Steadily advanced through a series of promotions to fuel brand awareness for Wyeth HealthCare and Eve Online.

         Performed acquisition planning and buying across portfolio according to budget parameters.

         Drafted strategic partner content usage agreements for high-impact CRM initiatives on behalf of Wyeth.

         Collaboratively simplified registration process to increase user acquisition and retention for Eve Online.

         Applied strong leadership talents toward training and supervising staff in media planning and buying process.

         Aligned and mobilized team in revamping media planning, buying and financial management system and process to enhance profitability and cost control.

Prior Background:

Media Planner, Modem Media (client: Delta/Song Air Lines), 2004 to 2005

Associate Media Planner, Modem Media, (client: Marriott Hotels), 2003 to 2004