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Yyyyyy x. yyyyyy
Seeking Director of Alumni Relations & Digital Engagement Role
Dynamic Executive who makes sound decisions to reflect positively on gift-giving and donor relations initiatives in alignment with college-wide goals, and who offers solutions-centric strategies for insightful, change-driven stakeholder results. Visionary Professional who rises above challenges to engage with alumni to achieve winning donor outcomes and who quickly adapts to evolving organizational scenarios to boost gift-giving performance. Ambitious Self-Starter who continually sees the big picture while expertly executing innovative methods designed to build life-long connections with alumni. Excellent Communicator who develops synergistic relationships with cross-geographical alumni, administrators, and the community, and who leads peers by example and with integrity to inspire confidence.
Career Highlights Include:
Exhibiting a proven record of engaging among alumni to cultivate gift-giving.
Rapidly identifying, cultivating, and managing critical donor relations to drive success.
Demonstrating talent in developing multimedia initiatives via print, web, and social media.
Coordinating and executing numerous community-wide fundraisers raising up to $450,000+.
Director of Advancement (2014 Present)
Capitalize on the opportunity to lead forward-thinking fundraising initiatives, including all facets of cultivation, solicitation, and stewardship across current popular projects such as an Annual Fund, Extravaganza (Auction Gala), Reverse Raffle, Walk-Out, and Debt Retirement. Collaborate with the school s Communications Associate to manage strategic marketing endeavors, including engaging prospective families and liaising among current families and alumni through print, website, and social media. Expertly prepare and disseminate fundraising materials (i.e. solicitation letters, sponsor benefits, stewardship reports), and receive, acknowledge, and track donor contributions, pledges, and in-kind donations. Contribute sharp analytical abilities toward evaluating fundraising data and preparing reports as needed using Snowman Software, along with leading design and production of school communications through an annual fund newsletter. Direct all student enrollment activities, including recruiting and retaining students and coordinating open houses on campus to further the school s growth with mission-appropriate students and families.
Promote synergy as a member of the school s management team.
Successfully represent school on campus and at community-wide functions.
Serve on a Strategic Planning Team overseeing redevelopment of the school s brand.
Coordinate and manage all alumni events, including handling all multimedia promotions.
Lead redesign and content management of school s website, including providing robust internal school communication tools for alumni, current families, faculty, and administrators.
Capital Campaign Marketing Coordinator (Contract) (2010 2011)
Strategically steered the lucrative marketing phase of a $2-million capital campaign, including developing and implementing critical marketing plans to meet and / or exceed objectives. Promoted a marketing vignette within the Case Statement of the campaign, including interviewing parents, students, teachers, and alumni.
Personally developed long-range marketing plans with diverse advertising media.
Supported re-branding and updating of school logos and all promotional materials.
Planned and led a Kick Off party encompassing campaign introduction and education.
Director of Sales & Marketing
Led targeted decision-making in the development, implementation, and cultivation of funds for a collaborative project presented to the City of Xxxxxx for a $550,000 major addition to the ballpark through partnerships with a large corporate foundation, local tourism board, and the Xxxxxx Baseball Museum.
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Director of Sales & Marketing (continued)
Collaborated with organizational president and CFO on corporate partner-related programs, including ballpark operations, community programs and affairs, ticket sales, marketing, and promotions. Generated substantial revenue via continuous cross-promotional opportunities and multifaceted professional partnerships.
Increased new business 25% while maintaining existing corporate partnerships at 98%.
Designed and developed multimedia marketing materials for promos, events, and sales.
Grew substantial revenue via prospecting, cold calling, relationship building, and collaboration.
Developed and presented innovative sponsorship packages to key corporate decision-makers.
Created programs to support Tobs brand and strong commitment to the community, including NPO ticket sales fundraisers, reading rewards program, and various food drives.
Applied strong leadership talents toward building and sustaining mutually beneficial relationships among corporate and individual donors through results-generating marketing membership opportunities, community speaking engagements, and participation with various local agencies by serving on committees. Collectively supported grant opportunities through established corporate partnerships.
Secured 2 major grants for well-liked summer education programs.
Increased sales 70% in 2011 by renting the museum for diverse events.
Personally managed and maintained popular museum gift shop operations.
Raised $75,000+ by coordinating and executing large-scale annual fundraisers.
Led holiday-themed events, annual Chilijam cook-offs, and other operational fundraisers.
Marketing Coordinator (Part-Time)
Maximized bottom-line performance by directing all facets of marketing, advertising, and event planning for this locally owned and operated 30-tenant shopping center. Demonstrated solid communication and interpersonal relations talents toward liaising between shopping center owners and merchants to resolve issues.
Continually boosted business profits by assisting with retail recruitment of tenants.
Coordinated and led high-attendance events to attract customers to the shopping center.
Real Estate Agent
Utilized broad scope of industry knowledge and dynamic real estate acumen toward proactively participating in high-value residential and commercial sales, including listing and selling properties and negotiating leases.
Recognized for job excellence with induction into Million Dollar Producer s Club in 2007.
Business Development Manager
Played a vital role in leading new business development initiatives, including spearheading a 430,000-square-foot major retail project with creative means of funding to entice a national anchor store to locate in a market below its criteria of population. Supported new / existing retail and service businesses with relocation and / or location logistics, as well as compiling comprehensive market statistics for use by businesses to meet needs.
Successfully led aforementioned project to bring 800 new jobs to Xxxxxx.
Profitably added 6 more major anchor tenants and other retail and restaurant brands.
Proactively participated in trade shows as attendee and exhibitor promoting Xxxxxx, NC.
Increased new area retail and service businesses, including developing a plan to target the recruitment of retail and service companies that diversified and strengthened the local economy.
Bachelor of Science in Business Administration (Marketing Emphasis) Barton College
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