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Yyyyyy x. yyyyyy

Shanghai, China 200050 +86 136 5199 2925


Dynamic and Tenacious Leader Committed to Maximizing Bottom-Line Results & Delivering Product and Services Excellence


Multimillion-Dollar Global Operations Sales New Business Development

Profit / Loss Team Building / Training Strategic Analysis / Planning Trends Tracking

Account Management Project Management Tax Legislation Compliance Customer Service

Change Management Negotiations Business Restructuring / Turnaround Key Process Optimization


Top Performer who offers solutions-centric critical thinking to align with a company s vision, value, and goals, and who is recognized as a doer who visualizes and executes plans to achieve revenue and profit objectives to grow with a strong understanding of China s working environment, import / export regulations, labor relations, and tax legislation.


Highly Accomplished Executive who drives multimillion-dollar sales results, builds high-performance teams, creates targeted initiatives, provides world-class products / services, and cultivates a solid company image with superior quality.


Ambitious Self-Starter who excels at analyzing customer needs, identifying lucrative opportunities, defining strategies for capturing new business and developing an existing client base, and attaining leverage in competitive global markets.


Multilingual Communicator (Mandarin, Cantonese, Taiwanese, Thai) who develops synergistic relationships among C-level decision-makers, stakeholders, and customers, and who leads top teams by example and with ethics and integrity.


Professional Synopsis


Shanghai FBS Plus International Trading Company, Ltd.

f/k/a Shanghai Fabristeel



Vice President

Capitalized on the opportunity to lead forward-thinking sales of machinery and aftermarket services to high-volume chain accounts and global customers, including handling all facets of profit / loss, finance, purchasing, warehousing, and technical support, as well as building profit-generating, multi-site teams to continually meet or exceed business objectives.


  Successfully led 6 direct reports, 120 indirect reports, 9 regional offices, and 50 service locations.

  Proactively delivered excellence in customer service within highly competitive international markets.


Manitowoc Foodservice Group APAC

(2009 2017)


Vice President of Service China (2011 2017)

Concurrently General Manager and Director of Shanghai Fabristeel

Utilized broad scope of industry knowledge toward directing sales of restaurant equipment services and aftermarket products while promoting solutions-centric customer support for this global leader in foodservice equipment manufacturing. Recruited, trained, mentored, and managed a business unit of 11 direct reports with 140 indirect reports, 9 regional offices, and 50 service locations. Handled all profit / loss, as well as development and management of sales budgets. Established short- / long-term goals, objectives, policies, and operating procedures. Continually analyzed and evaluated effectiveness to maximize results and efficiencies. Directed all aftermarket support, purchasing, warehousing, and technical services initiatives. Managed a fast-paced call center s operation, as well as 65 service agent companies.


  Developed a popular team-focused incentive plan.

  Created companywide pricing and warranty policies to boost success.

  Built a team to manage a Burger King project with CNY 200 million in annual revenue.

  Grew spare parts and field service revenue from CNY 26 million to CNY 75 million (USD $11 million).

  Consolidated service network management, parts, technical support, and warranty management areas.

  Built up a China spare parts hub and managed 12,000+ SKUs parts inventory valued at USD $3 million.

  Introduced and expanded new aftermarket services and products while achieving record revenue levels.


Sales Director Strategic Accounts (2009 2011)

Strategically steered a results-focused team in managing profitable sales of foodservice machinery to key account customers in China, including overseeing a Yum China strategic account. Trained, mentored, and managed a top-performing team of 2 Account Managers and 5 Support Engineers in exceeding objectives. Tracked key project progress.


  Honored with Special Bridge Award for best support on 2010 s World Expo Project.

  Grew sales from CNY 55 million to CNY 150 million (USD $23 million) between 2009 to 2011.

  Liaised among U.S., Singapore, and China factories on new product development for customers.

  Received 3 awards (i.e. Expo, Leap-Frog & Breakthrough, Camel) at Yum Suppliers 2011 convention.



Yyyyyy x. yyyyyy Page Two +86 136 5199 2925


Shanghai Fabristeel Foodservice International Trade Company, Ltd.

(2007 2009)


Deputy General Manager

Led targeted decision-making in the oversight of a competitive China business that encompassed the sales of foodservice machinery, as well as driving efficient services operations, profit / loss, customer service, warehousing, finance, and human resources. Continually optimized service operations to deliver excellence in services support throughout China.


  Successfully project-managed commercial kitchen set-up.

  Personally managed annual revenue of CNY 65 million (USD $10 million).

  Ensured strict compliance with China labor regulations, as well as corporate finance regulations.


Piovan Asia Pte Ltd.

(2005 2007)


Sales Director

Maximized bottom-line performance by driving sales and marketing initiatives for Plastic Ancillary machinery for the plastics industry in China, including continually evaluating sales performance of agents, distributors, and the company s sales network. Gathered detailed market information to promote superior new product development. Built and sustained productive communication channels between agents, distributors, field sales, and product development team members.


  Expertly formulated pricing structure for the China market.

  Seamlessly handled OEM customers who were transferred from Europe.

  Delivered comprehensive product training for agents, distributors, and field sales teams.


York International Pte Ltd.

(2003 2005)


Sales Manager

Drove sales growth of HVAC systems and firefighting systems within a rigorous Singapore- and Asia-based marine and offshore market, including continually identifying suitable product range for different market segments. Liaised among industry professionals in Denmark and Norway to promptly respond to and / or resolve commercial and technical issues.


  Launched new pricing structure on a different range of top products.

  Secured key projects with total value of $4.1 million across a 16-month period.

  Collaborated with dynamic multicultural teams to proactively meet customer needs.


Somerville (S) Pte Ltd.

(1992 2003)


Service Manager (2001 2003)

Rapidly promoted to manage an aftermarket service and spare parts department while concurrently handing marine and offshore industry sales. Trained, mentored, and managed 3 direct reports and 20 indirect reports, including optimizing use of resources to achieve goals by prioritizing workflow and scheduling, as well as handling performance reviews. Coordinated manpower planning to meet operational requirements, and realigned workflow to boost results.


  Maximized profits of both divisions in the sales of aftermarket services.

  Personally managed spare parts revenue and technical services operations.


Senior Sales Engineer (1996 2000)

Directed large-scale distribution channels for sales of equipment to marine sector customers in Singapore and Asia while concurrently handling all daily sales and negotiations tasks, including managing inquiries for sales and new project set-up. Expertly negotiated prices and delivery schedule with suppliers from America, Germany, Denmark, Italy, and Norway.


  Led sales and marketing strategies to increase sales by 37.6% in the 1st year.

  Commended by Keppel Fels Limited for excellence in project coordination and follow-up.

  Generated $1.6 million in marine sector sales across a 5-year period with total sales of $8.1 million.


Sales Executive (1992 1996)

Expertly sold commercial foodservice equipment to hotels, restaurants, industrial factories, and marine industries. Collaborated with owners, architects, M&E consultants, and project managers to complete equipment projects on-time.


  Significantly increased sales by 237% and 220% in 2nd and 3rd years of employment, respectively.


Education & Professional Development


Bachelor of Technology in Electronics Engineering National University of Singapore

Diploma in Electronics, Computer & Communications Singapore Polytechnic

National Trade Certificate in Air-Conditioning & Refrigeration Engineering Singapore Technical Institute


Certified Foodservice Professional (CFSP) NAFEM


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