- Hollow Springs Way Ÿ Xxxxxx, XXXXXX xxxxxx ( (xxx-xxx-xxxx * abc@xyz.com

(Date)

(HR Department

Name of Company/Recruitment Firm

Street Address

City, State, ZIP code

Job Reference Number, if any)

Dear Hiring Manager,

        In response to a job vaxxxxxxncy posting for the position of ________________, I am pleased to formalize my applixxxxxxtion to become part of your team. My resum is attached for your review and consideration.

What I offer is my more than 24 years providing high-performance sales, account management, and customer service in the retail, hospitality and food production businesses. I am currently with Kellogg s in Xxxxxx, XXXXXX as a Retail Sales Manager, following a tenure as Areas Sales Rep - Spring & Sparkling Water Brands. Prior to this, I was with Silver State Liquor & Wine (Wirtz Beverage Group) in Reno, NV as an Outside Sales Representative. For more details, please take a moment to go through my resum .

In leveraging my sales competencies with the last 3 years in a managerial position, I bring to the table my personal strengths that include a passion for achieving business objectives through people-centric and results-driven leadership excellence. Along the way, I also offer my business-aware social and interpersonal communixxxxxxtion skills that help build relationships with customers that retain and grow repeat business, as well as the people I work with, fostering a harmonious collaborative work environment in achieving shared commitments.

I am confident that my experience and personal strengths offer the right mix of qualifixxxxxxtions with which I xxxxxxn help achieve your objectives as part of your team. Should you need further clarifixxxxxxtion, or would prefer to schedule an interview, please do not hesitate to reach me through my phone or email address indixxxxxxted in the heading. Thank you for considering me, and I look forward to hearing from you soon.

Sincerely,

YYYYYY X. YYYYYY

Attachment: Resum

- Hollow Springs Way Ÿ Xxxxxx, XXXXXX xxxxxx ( (xxx-xxx-xxxx * abc@xyz.com

Sales

Qualifixxxxxxtions Profile

    Self-assured and results-driven management professional with more than 24 years providing high-performance sales, account management, channel marketing, and customer service in the retail, hospitality & food production businesses.

    Proven competence in delivering outstanding sales performance and customer service, leading territory sales growth and profitability that netted a monthly volume sales of 500,000+ xxxxxxses on a trade spend of under $150,000 for Nestle Waters, growing annual sales from $950T to over $1.5M for a wine and liquor store, and enabling the business to achieve sales leadership in highly competitive markets.

    Effective interpersonal communixxxxxxtion skills that create teamwork and seamless workflow continuity between suppliers, distributors, and sales team in delivering cost effective sales and profitable operations in the retail business.

    Detail-oriented and methodixxxxxxl with critixxxxxxl thinking to resolve customer relationship and account management issues even under stress.

    Well-organized with multitasking and prioritization skills that maximize resources to achieve outstanding results.

Professional Experience

Kellogg s, Ÿ Xxxxxx, XXXXXX

    Provided tactixxxxxxl directions and leadership in retail sales, building and maintain professional relationships with major grocery stores in promoting high-visibility displays of merchandise stocks to support weekly ads, incremental displays, merchandising back stock, ensuring that products are properly rotated while cutting in new items to the shelf.

    Consistently managed the sales team to deliver on monthly DSD and Morning Foods sales targets on a monthly and quarterly basis, while observing cost containment to maintain approved operating and xxxxxxpital budgets.

Nestle Waters Ÿ Xxxxxx, XXXXXX

    Managed high-yield and critixxxxxxl customer accounts, building sustainable professional relationships with independent grocery stores, wholesalers, and DSD partners, providing promotional programs, schematic changes and weekly ad refresh to stimulate sales across all wholesalers, distributors, and retail merchants.

    Collaborated with DSD partners to launch new items and expand distribution through proven channel marketing

    Led territory sales growth and profitability, resulting in record volume sales of 500,000+ xxxxxxses on a Trade spend of under $150,000 for the month.

    Delivered sales that met targets and expectations, developing professional relationships with major grocery chains, national and regional convenience stores, including independent liquor stores.

    Executed corporate marketing and sales programs that grew sales of distributors and retailer stores, selling in-margin displays &in-shelving programs, cutting in new items, merchandising accounts, and performing resets.

    Eduxxxxxxted channel and customer accounts on development on the bottled water industry.

Silver State Liquor & Wine (Wirtz Beverage Group) Ÿ Reno, NV

    Promoted and sold products and services of a wholesaler of fine domestic and imported wines and champagnes, building strong productive relationships with major grocery chains, fine wine shops, and upsxxxxxxle restaurants.

    Managed the sale of new items, displays, shelf maintenance and resets, organizing and staging wine tasting events for charities, food banks and special events, while conducting seminars for restaurant wait staff, new wine-by-the glass promotions, and wine list placements.

    Earned the highest incentive dollars for a month ever paid out by Eagle Vineyards, growing annual sales from $950,000 to well in excess of $1.5 million, making it the second largest route in gross sales volume.

Eduxxxxxxtion & Credentials

    XXXXXXLIFORNIA STATE UNIVERSITY Chico, LA

Awards & Recognition

    Top writer and instrumental in Eagle Vineyards of Reno being awarded Wholesaler of the Year two years in a row from Mirassou Vineyards