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Yyyyyy x. yyyyyy

Xxxxxx, XXXXXX xxxxxx (xxx-xxx-xxxx



Highly Accomplished Executive Offering 23+ Years Experience in New Business Development, Sales Growth & Team Leadership


B2B / Consultative Sales New Business Development Sales Force Leadership KPIs

Strategic Analysis Team Building Training / Development Coaching / Mentoring

Account Management Budget Development Forecasting Prospecting Negotiations

National Sales Planning Client Relationship Management Business Communications

Client Account Retention Integrated Marketing Advertising Branding Positioning


Award-Xxxxxxnning Sales Executive who makes sound business decisions to reflect positively on lucrative multi-industry market initiatives in alignment xxxxxxth a groxxxxxxng company s vision, value, and goals. Top Performer who continually achieves a competitive advantage via solutions-centric critical thinking for insightful, change-driven results. Visionary Professional who rises above sales challenges to improve the bottom line across evolving scenarios, including providing strategic direction for rigorously assessing client needs, evaluating markets, and maximizing profits. Excellent Communicator who develops synergistic relationships xxxxxxth cross-geographical decision-makers, teams, and customers, and who leads staff by example and xxxxxxth ethics and integrity to sell quality products and services.


Career Highlights Include:

  Successfully leading business units xxxxxxth sales of $50+ million.

  Achieving numerous awards for sales, innovation, and collaborations.

  Regularly attaining recognition for building performance-focused teams.

  Expertly creating budgets and reliable forecasts, and achieving key sales objectives.

  Continually optimizing market opportunities by re-orienting or changing sales direction.

  Developing dynamic consultative sales systems for nationxxxxxxde sales organizations in 24 industries.

  Building high-functional sales teams of 80 national sales representatives xxxxxxth $100+ million in sales.


Professional Synopsis


F+W Media, Inc., New York, NY 2011 2017


Vice President of Media Sales

Capitalized on the opportunity to lead forward-thinking sales initiatives, including building a high-performing sales team responsible for aggressively selling 24 nationxxxxxxde properties serving 6 markets and offering fully-integrated advertising solutions. Recruited, trained, and mentored a team of 18 in-house sales representative and 3 independent sales representative organizations selling F+W products. Developed and disseminated business strategy, division-specific national sales plans, annual budgets, and bi-weekly revenue forecasts. Created pricing and sales strategy and marketing materials for 6 markets, and established new products, strategic partnerships, and business development joint ventures.


  Increased sales revenue from print-centric to a diverse line of products.

  Grew digital sales revenue from 3.1% of advertising in 2011 to 27.2% in 2016.

  Improved average sales territory of mid 6-figures to $1+ million per representative.

  Led training in consultative sales and strategic plans implementation to meet goals and KPIs.

  Enhanced team productivity by developing new sales training materials for multimedia products.


Businessworks, Xxxxxx, XXXXXX 2009 2011



Spearheaded solutions-focused consultations xxxxxxth top sales organizations, including assessing team-specific training, productivity enhancement, and staff development needs to align xxxxxxth company goals to further drive business success.


  Continually improved sales team effectiveness via strategic training, coaching, and mentoring.


Yyyyyy x. yyyyyy

Page Two (xxx-xxx-xxxx



Professional Synopsis (continued)


Cygnus Business Media, Inc., Atkinson, XXXXXX 1994 2009


Vice President Publishing (2006 2009)

Strategically steered operations of a $50-million division contributing 35%+ EBITDA of 20 B2B properties offering xxxxxxde-ranging, industry-leading products. Expertly managed a $50-million business unit, including handling all profit / loss. Mentored and managed a team of 80 national sales representatives and 14 publishers. Executed advertising sales goals, initiatives, and strategies to boost profit margins.


  Generated 77% of publications to rank both #1 and #2 in market share.

  Led a competitive sales force xxxxxxth key revenue goals exceeding $100 million.

  Successfully transformed staff from print-centric to fully integrated multimedia teams.


Group Publisher (2000 2006)

Utilized broad scope of business acumen toward driving full profit / loss responsibility and $15 million in annual sales for this growth-oriented B2B group of 5 properties serving the construction industry. Regularly honored for sales achievement, team building, and innovation. Drove business growth by recruiting, training, mentoring, and managing a top-notch sales force. Led targeted decision-making across all facets of sales, content, production, circulation, and events. Developed and implemented sales and marketing go-to-market strategy across the 5 multi-product brands.


  Recognized as the only team member of 700+ eligible staff to receive 4+ company awards.

  Received the Sales Collaboration Award (2002, 2005) and Sales Innovation Award (2004, 2005).

  Implemented a national sales account initiative for 13 properties xxxxxxth auto and truck manufacturers to ultimately produce revenue of $1+ million in annual sales xxxxxxthin only 2 years of start-up.

  Led the highest performing sales growth in the company xxxxxxth revenue production-per-rep at 86% greater than the company average ($1.57 million versus $844,080).


Publisher (1994 2000)

Played a vital role in conceptualizing, developing, and implementing results-focused strategies to achieve sales goals and increase core revenue. Continually acquired lucrative new accounts while building and sustaining profitable business.


  Noted as Publisher of the company s highest billing property in 1999.

  Rapidly achieved promotion from Sales Representative to Publisher job role.

  Recognized for job performance excellence xxxxxxth Cygnus Sales Achievement Award in 1994.

  Turned around the money-losing media property, and improved property performance from 9% market share and 6-figure deficit in 1993 to achieving 34% market share and gross profit of 40% in 1997.




Undergraduate Broadcast Communications Studies Marquette University


Professional Affiliations & Publication


President (2014 2016) Family Action Network

Assistant Troop Leader (2007 2011) Boy Scouts of America

Founding Member (1996) Chairman (2006 2009) Publication in Construction & Agriculture (PICA)

Marketing Committee Member (2000 2009) CONEXPO-CON / AGG Trade Show

Volunteer of the Year (1990) Arthritis Foundation Xxxxxx Chapter


Whitepapers Author of Building Brand Enhancing Profitability Through Better Brand Recognition (2007), How Rental is Changing the U.S. Construction Equipment Market (1999), and The New Construction Equipment Acquisition Equation: Capitalizing on the Paradigm Shift (1997).


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