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Yyyyyy x. yyyyyy

- 19811 Lindenfield Pl Ÿ Xxxxxx, XXXXXX xxxxxx ( (xxx-xxx-xxxx *


Digital Analytics/Product Manager

Qualifications Profile


    Self-motivated and results-driven solutions provider in the fields of data analysis in marketing, and financial service management, as well as online sales strategy development, risk management, product development, and media marketing management with more than 5 years in the energy and wealth management sectors.

-    Proven competence and commitment to delivering outstanding online marketing analytics that increase traffic-to-sales conversion by 8% YoY and 5% MoM, while increasing product take rate across online market channels by 73%, enabling the business to achieved competitive advantages in target markets.

-    Detail-oriented, analytical and methodical with critical thinking to identify actionable issues from several marketing campaign results and create strategic and tactical action plans that improve sales intake and growth.

    Exception people management and interpersonal communication skills that inspire confidence, performance excellence, and teamwork synergies will colleagues in achieving shared objectives in multi-functional engagements.


Professional Experience


Reliant Energy Ÿ Houston, XXXXXX

Position Title? Start date Present

    Develop, plan, and execute consumer marketing campaigns, converting short term (monthly, non-contract) plans to long term (contract) plans (6 months, 1 year, etc.) to improve retention, coordinating from 6 to 9 campaigns at any given time involving optimized and targeted channel & media marketing (ex. direct mail, email, telemarketing).

    Collaborate with cross-functional teams that included product development, pricing, and marketing communications to review creatives and campaign mechanics, ensuring proper monitoring, data results capture and analysis, and program evaluation to help drive strategic business decisions.


Direct EnergyŸ Dallas, XXXXXX

Digital Conversion Analyst Dec 2014 End Date

    Served as Lead Digital Product Manager for an affiliate brand to launch new products, features, promotions, and online campaigns using Agile approaches, managing campaign lifecycle via web, mobile, and call center feedback.

    Enhanced product packaging, improving content and design that highlighted features across various channels and increased product take rate by 73%.

    Led projects to redesign website and execute online product strategies, collaborating with various teams involved with Social Media, SEO, UX/UI, IT and QA, to increase website traffic and sales conversion, improving visitor online experience that increased YoY conversion rate by 8%

    Increased online conversion rate by 3% MoM by conducting various AB/MV testing, introducing new online service features, and overseeing aesthetic and functional improvements in website and landing pages.

    Created digital dashboard reports, enabling various teams to drill-down reports, collaboratively analyze data that identified areas for improved digital sales and website traffic, and recommend solutions for improved conversion rates.

Marketing Business Analyst Jun 2013 Dec 2014

    Planned and coordinated marketing campaigns targeting over 400k consumers to improve consumer retention using market segmentation, pricing, and promotion strategies, converting month-to-month (non-contract) plans to long term (contract) plans (6 months, 1 year etc.).

    Analyzed and reported on campaign performance results that were used for sales forecasting, and financial projection from which senior management can base strategic marketing decisions.

    Managed program timelines with other teams to ensure effective launch of marketing campaigns and projects, while streamlining channel reporting methods and processes to track annual and seasonal campaign performance


Wealth Development Strategies Ÿ Houston, XXXXXX

Financial Planning Associate Jul 2012 Dec 2013

    Conducted financial statement analysis to forecast revenues/cash flow, and assess risks associated with client s current financial state, using results to develop and present comprehensive reports and charts to client CEO and Financial Advisors to help guide investment strategies.

    Produced consultative reports (i.e. retirement, insurance, & education) to generate strategic directions in growing sales, while managing in-take meetings with Financial Advisors to enable informed decisions in achieving financial goals.




B.S. in Personal Financial Planning, TEXAS TECH UNIVERSITY Lubbock, XXXXXX (2012)

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