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Xxxxxx, PA xxxxxx ￨ (xxx-xxx-xxxx ￨ firstname.lastname@example.org
Specializing in Driving Sales, Event Planning, and New Business Development for Luxury Hotels and Upscale Catering Companies with a Track Record of Penetrating New Markets, Building Pipelines, and Generating Revenue
Multimillion-Dollar Career Sales ￨ New Business Development ￨ Team Building ￨ Training / Development
High-Value Account Management ￨ Market Research ￨ Revenue Growth ￨ Client Relationship Management
Profit / Loss ￨ Financial Management ￨ Forecasting ￨ Budget / Cost Control ￨ Customer Service / Retention
Banquet / Catering Sales ￨ Corporate Event Planning ￨ Proposals ￨ Presentations ￨ Site Tours ￨ Contract Negotiations
Award-Winning Senior Sales Executive who rises above industry challenges to maximize the bottom line and achieve winning outcomes, including quickly adapting to evolving marketplace scenarios while seeing the big picture within competitive catering, event planning, and hospitality markets. Top Performer who expertly analyzes customer needs, identifies lucrative growth opportunities, and defines strategies for capturing new business and developing an existing client base. Visionary Professional who offers solutions-centric critical thinking for insightful, change-oriented results. Excellent Communicator who develops synergistic relationships with cross-geographical C-level executives, sales / business teams, vendors / suppliers, and high-profile clients.
Xxxxxx Marriott West Hotel, Conshohocken, PA
Senior Catering Sales Executive (2012 Present)
Capitalize on the opportunity to lead forward-thinking catering sales initiatives with in-depth knowledge of the Xxxxxx market and demographics, including consistently delivering substantial revenue expansion through new business development, key account management, multidisciplinary relationship management, and partnership development. Comprehensively increase sales and secure events by identifying client needs and developing menus and event details to exceed client expectations. Generate proposals, write contracts, and draft and disseminate ongoing client correspondence. Built accounts with The Haverford Trust Company, Gate One Travel, Abraham-Hicks Publications, and Primerica Financial Services.
Produced 125% of goal for 4th Quarter (2013) and 115% of goal in 1st Quarter (2014).
Attracted and executed the hotel s biggest revenue-generating catering event in 10+ years.
Achieved 2016 s revenue goals with 156.23% in room revenue and 124% in catering revenue.
Honored with Marriott s 2014 s Special Achievement Award, 2015 s Most Improved Catering Sales, and 2016 s Driving Results, as well as Applause Sales Award and Standing Ovation honor.
Generated 156% 1st Quarter (2017) catering results and 109.32% in room nights; YTD at 94.72% of goal.
Annapolis Marriott Waterfront Hotel / Thayer Lodging, Annapolis, MD
Senior Event Sales Manager (2010 2012)
Strategically steered event operations across 9 meetings rooms with 1,400 square feet, 1 grand ballroom with 3,500 square feet, and a 2,000-square-foot patio on the bay, including continually driving sales and hospitality revenue, expanding a client base, increasing client retention, and improving guest satisfaction ratings within a highly competitive market. Expertly planned corporate events and social gatherings, including overseeing budget control, forecasting, and contract administration, as well as handling staffing, menu planning, entertainment, and audio visual activities. Exhibited sharp analytical abilities toward managing a $2.5-million budget.
Gained expertise in CI / TY innovative software pioneered by Marriott.
Successfully led upselling and continually identified cross-selling opportunities.
Led all on-site catering responsibilities from inception through to successful completion.
Surpassed client expectations and generated ongoing referrals via dynamic event design and styling.
Yyyyyy x. yyyyyy ￨ (xxx-xxx-xxxx Page Two
Catering Sales Manager ￨ Event Planner
Maximized bottom-line performance by directing high-volume catering sales, social and corporate sales, event planning, and relationship-building, including managing large-scale events while handling contract management, food and beverage menus development, and vendor relations. Drove business growth by recruiting, training, mentoring, and managing banquet staff. Executed profit / loss management, budgeting, and financial reporting.
Achieved 50%+ of annual sales goal within the first 2 quarters of hire.
Generated $550,000+ in revenue through June 2010 with $175,000 in May.
Booked high-profile events with contracts averaging up to $65,000 with 625 guests.
Continually established lucrative relationships with local businesses and non-profit organizations.
Senior Sales Manager ￨ Wedding Sales Specialist
Grew food and beverage sales for this historical hotel with 10 meeting rooms, 2 dining rooms, and a 17,000-square-foot main ballroom. Built and sustained relationships, developed pipelines, and negotiated agreements. Directed key events, including hosting weddings, bar and bat mitzvahs, proms, reunions, fundraisers, and parties.
Strategically supported kosher catering and menu planning efforts.
Increased wedding capacity by 100% and directed all event bookings.
Generated $1.9 million in annual sales by using strategic sales initiatives.
Partnered with Executive Chef to develop innovative globally inspired menus.
Led targeted sales initiatives for this profit-centric provider of quality-oriented catering and event planning services using fresh culinary approaches and trendsetting themes and d cor. Boosted business success by acquiring government conferences for the White House and State Department, as well as corporate events for high-profile corporations (i.e. AT&T, Lockheed Martin) and numerous CEOs and government officials.
Profitably secured $800,000 in revenue by designing exclusive upscale event concepts.
Generated $1+ million in event sales and managed a singular $250,000 event to transform an alpaca ranch into a unique luxury resort for a 3-day gala event with breakfast, lunch, dinner, and auctions.
Director of Catering
Played a vital role in competitively managing high-value catering and special events for a hotel and conference center with 50,000 square feet of meeting space, including coordinating efforts across 2 grand ballrooms, 12 meeting rooms, an exhibit hall, atrium, and external beach space in alignment with individual client objectives.
Personally led multiple simultaneous events for groups of up to 2,000 guests.
Exceeded a $2.5-million annual budget via development of innovative sales strategies.
Successfully completed proposals and monitored budgets for key events exceeding $200,000.
Undergraduate Business Studies Brookdale College
Wedding Certificate ￨ Event Planning Certificate Marriott International, Inc.
Meeting Professionals International (MPI)
International Special Events Society (ISES)
National Association of Catering Executives (NACE)
Microsoft Office (Word, Excel, PowerPoint, Outlook) ￨ CI / TY ￨ Caterease ￨ Delphi ￨ Synergy
Xxxxxx, PA xxxxxx ￨ (xxx-xxx-xxxx ￨ email@example.com
Hiring Agent Name
I am exploring a new career opportunity within a challenging [ Insert Job Title ] role, and I believe that I can make a positive contribution to your bottom-line performance.
To acquaint you with my background, I can offer proven experience in Multimillion-Dollar Career Sales, New Business Development, High-Value Account Management, Corporate Event Planning, Revenue Growth, and Client Relationship Management within competitive luxury hotels and upscale catering companies. I am also well-versed in Team Building / Training, Profit / Loss, Forecasting, Budget / Cost Control, Proposals, Negotiations, and Customer Service / Retention, and consistently achieve winning sales and business outcomes due to my superior skills in critical thinking, time management, workflow prioritization, and attention-to detail.
Currently, as the Senior Catering Sales Executive for Marriott International s Xxxxxx Marriott West Hotel property, I expertly lucrative direct catering sales within a rigorous East Coast-based market, including consistently expanding revenue through substantial new business development, key account management, multidisciplinary relationship management, and partnership development. Within this role, I also successfully increase sales and secure events by identifying individual client needs and developing menus and event details, as well as strategically generating proposals and writing contracts to exceed both client and profit expectations.
A sample of my accomplishments include:
Producing 125% of goal for 4th Quarter (2013) and 115% of goal in 1st Quarter (2014).
Achieving 2016 s revenue goals with 156.23% in room revenue and 124% in catering revenue.
Attaining Marriott s 2014 s Special Achievement Award, 2015 s Most Improved Catering Sales, and 2016 s Driving Results honors, as well as Applause Sales Award and Standing Ovation honor.
Generating 156% 1st Quarter (2017) catering results and 109.32% in room nights; YTD at 94.72% of goal.
To complement this experience, please note that I hold a Wedding Certificate and an Event Planning Certificate from Marriott International, Inc. and am an active member of the Meeting Professionals International (MPI), International Special Events Society (ISES), and National Association of Catering Executives (NACE).
I am eager to discuss how my qualifications uniquely match your current and future needs, and look forward to interviewing with you soon.
Yyyyyy x. yyyyyy
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