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Yyyyyy x. yyyyyy

P.O. Box 8547, Dubai, UAE ● (xxx-xxx-xxxx ●


Management Executive

FMCG Industry ~ Global Operations ~ Sales & Marketing Leadership

New Product Launches ~ Profit Growth ~ Brand Positioning & Re-Branding



         18 years experience in FMCG (fast-moving consumer goods) industry with seasoned expertise in operations, sales, distribution, contract negotiations, strategic business development, training, trade marketing, and business turnarounds.

         Highly skilled at defining, standardizing, and implementing business processes to maximize competitive positioning, financial growth, and profitability.

         Vast talents in structuring international business initiatives and leading unified teams to attain goals in alignment with strategic, market, customer, and quality criteria.

         Specialize in building and leading global multicultural organizations that consistently deliver outstanding revenue results.

         Strong reputation for foresight, creativity, energy, perseverance, and the ability to effectively anticipate changes in global markets.

Professional Experience


Mezzan UAE Red Bull DP / Khazan Meat Factory / Kitco Snack Factory / METS, 2014 to Present

Sales & Marketing Director

         Reporting to COO, govern sales and marketing operations for 500 personnel across four companies (Red Bull DP, Khazan Meat Factory, Kitco Snack Factory, and METS) collectively producing $170M.

         Proactively expanded Khazan market reach by arranging cold storage facilities with direct distribution.

         Launched new brand (Prime Cut) for Khazan to specifically target food service channel, and established associated outsourcing process.

         Launched new brand Kettle Cooked for Kitco Snack Factory generating sales across 14 countries, and collaboratively rebranded flagship brand, Kitco Stix to gain three market share points against Pringles.

         Led S.Pellegrino to outpace Perrier as sparkling water market leader in UAE for METS (Middle East Trading Stores) which focused on premium beverage brands.

         Guided efforts to successfully acquire Danone Dairy distribution for METS.

         Launched Function C drink to compete with Ornamin C and gain additional revenue growth.

         Seamlessly integrated Kitco distribution within METS structure to control expenses and optimize efficiency.


Red Bull DP, 2009 to 2014

Director of Sales & Operations

         Orchestrated efforts to enhance operations related to sales, distribution, market positioning, quality, culture, brand equity, team performance, category management, and spend control.

         Managed, motivated, and supervised 375 sales representatives, 10 supervisors, three business unit managers, four channel managers, 10 musketeers, and 45 merchandisers.





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         Partnered with HR to clarify job descriptions, institute performance monitoring systems, and leverage monthly recognition systems to optimize morale and employee satisfaction.

         Championed tactics to increase market share by 10 points, and revamped Red Bull route to reflect market & distribution approach, propelling growth by 200%.

         Defined KPIs, generated reporting systems to monitor and track financial and sales data, and implemented new software and technologies to automate key sales functions.

         Enhanced monthly financial reporting to produce benchmarking data for department heads to monitor and control spending.


Henkel Middle East, 2003 to 2009

Business Manager

         Promoted from initial role as sales manager to establish company s presence in UAE including identifying key strategic customers, markets, timelines, staff training needs, and recruiting/hiring criteria.

         Captured significant cost savings by evolving distributer structure into owned warehouse and distribution platform.

         Successfully convinced Executive Board to acquire company in UAE in order to dominate market share and expand revenues.

         Formulated five-year business plan, performed extensive competitive intelligence, and defined marketing and sales approaches to penetrate sales channels and opportunities throughout region.


Mars GCC, 2001 to 2003

Market Development Manager

         Controlled $5.5M annual budget, governed regional contract negotiations for both retail & C&G business segments, and proficiently steered all aspects of category management, sales, distribution, nationwide promotions, and new business development.

         Assembled detailed regional distribution and merchandising manual which amplified distribution by 25%.

         Persuasively renegotiated new CDAs in modern trade to achieve 20% reduction in overall investment.

         Tenaciously secured multi-year preferred supplier agreement to exclude competition from C&G channel.

         Conducted in-depth analysis and effectively bolstered regional market share to accomplish record-setting 55% for Galaxy bar.


PepsiCo / Dubai Refreshments, Dubai, UAE, 1999 to 2001

Trade Marketing Manager

         Spearheaded trade marketing operations inclusive of event coordination, supplier contract negotiations, sponsorships, and distributor relations.

         Methodically contrived comprehensive promotional calendar for Carrefour which boosted sales by 30%.

         Played an integral role in successful cashier cooler project for major C&G account, and significantly improved visibility and availability in two major QSR accounts.

         Handpicked to serve as Category Management Project Team Leader based on proven performance and achievements.



Bachelor of Arts in Economics, American University, Cairo


Yyyyyy x. yyyyyy

P.O. Box 8547, Dubai, UAE ● (xxx-xxx-xxxx ●


















Dear Hiring Manager:


I am currently seeking a challenging opportunity as a (INSERT TARGET POSITION) and am submitting my resume for your review. In advance, thank you for your time and consideration.


I offer exceptional management experience in the consumer goods industry, outstanding expertise in all facets of sales and marketing, and dynamic success in global business development and market share expansion. My extensive experience across multicultural team leadership, strategic planning, business turnarounds, and category management certainly indicates my ability to amplify revenue growth and profitability in any environment. To complement these qualifications, I possess sharp skills in staff training, product launches, supplier relations, and P&L management which are paramount as a (INSERT TARGET POSITION).


As an integral member of your leadership team, you will find that I am well-positioned to deliver immediate and long-term results, with an unwavering commitment to supporting you in not only attaining, but exceeding your goals. I am eager to discuss how my qualifications uniquely match your current and future needs, and look forward to interviewing with you in the near future.






Yyyyyy x. yyyyyy

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