Yyyyyy x. yyyyyy

Xxxxxx, XXXXXX xxxxxx ￨ (xxx-xxx-xxxx ￨ abc@xyz.com

Ambitious Self-Starter Eager to Rejoin the Workforce After Recent Professional / Personal Sabbatical

Online Marketing ￨ Global Project Management ￨ Business Communications ￨ Product Management

Team Building ￨ Training / Development ￨ Talent Management ￨ Client Relationships ￨ Change Management

New Business Development ￨ Merchandising ￨ Project Management Office Start-Up ￨ Global Trends Tracking

Search Strategy / Operations ￨ Web Analytics / Tools ￨ Search Engine Optimization ￨ Search Engine Marketing

Highly Accomplished Online Marketing Leader who makes sound decisions to reflect positively on globally based operations in alignment with a company s vision, value, and goals, and who actively identifies lucrative new business opportunities while maintaining knowledge of cutting-edge, up-to-date industry trends. Top Performer who offers solutions-centric critical thinking for insightful, change-oriented results, who rises above challenges to improve the bottom line, and who quickly adapts to evolving marketplace scenarios. Excellent Communicator who develops synergistic relationships with cross-geographical executives, stakeholders, multidisciplinary business teams, and clients, and who leads peers by example and with ethics and integrity to optimize success.

Professional Consulting ￨ Non-Profit Organizational Support

Capitalize on the opportunity to lead forward-thinking professional consulting initiatives for various high-profile clients, including reviewing internal search programs and leading strategic recommendations for critical analytics / metrics reporting, technical evaluation, and site content to improve natural search rankings. Promote success of non-profit 501(c)(3) organizational operations. Manage daily operations of Centex Transport & Yard Bash Signs.

  Successfully received Xxxxxx Real Estate License.

  Recognized as Rodeo Austin s Top Fundraising Team for 2017.

  Collaborated with National Instruments and Coco Moo Cookers to achieve key goals.

Global Search Director (2010 2015)

Strategically steered recruitment, team building, and professional development of 17 Global Search associates focused on Search Engine Optimization (SEO) and Search Engine Marketing (SEM), as well as members in China, Brazil, Ireland, and India. Conceptualized and developed a 3-year financial business case to gain funding to increase headcount, IT projects, and agency consulting. Established global operational processes for weekly reporting on search metrics / KPIs, scalable content optimization, and automated technical search tactics. Delivered ongoing executive-level communications on search programs, deep dives, and quarterly search forecast.

  Grew revenue from external natural search 25% revenue growth in 2 years.

  Initiated SEM Improvement Plan with 20 global stakeholders and media agency.

  Created and promoted Search Certification Program training 800+ marketers in 2012.

  Proactively improved bid management operations on an $80-million annual media spend.

  Developed scorecard on account structures / settings, ad copy quality, keyword expansion, and KPI.

eDell PMO Senior Manager (2009 2010)

Personally selected by the Global Online VP to establish the eDell Project Management Office (PMO) tasked with coordinating and managing Roadmap Planning, Resource and Budget Management, and Metrics on workflow and productivity. Collaborated with Bain Consultants to develop and deploy Online Phased Review Process to ensure valid business cases, project signoffs, and resource allocation along 6 key phases from concept to measure.

  Created headcount use and cost analysis model providing critical insights.

  Led distribution and quarterly management of FY11 eDell funding of $39.6 million.

  Expertly formulated change management strategy and reduced low-value sizing requests by 90%.

Yyyyyy x. yyyyyy ￨ (xxx-xxx-xxxx Page Two

Global Online Search Manager eCommerce ￨ eSupport (2006 2009)

Utilized broad scope of industry knowledge toward establishing the first search operations team responsible for Dell.com site searches and external natural searches while cohesively implementing team-centric global processes, search analytics / metrics, and IT improvements. Effectively managed communications-driven global direction / processes, issues escalations, and tracking of profit / loss for searches.

  Grew external natural search to 12%+ of revenue.

  Increased site search contribution to 10%+ of revenue (35% YOY).

  Continually built relationships with 30+ business stakeholders globally.

  Developed and presented global business case for $1.8 million in FY10 IT funding.

  Decreased cost-per-person via global hiring, low-cost locations, talent management, and contracting.

Online Site Operations Manager U.S. Consumer ￨ Small Business Segment (2003 2006)

Led targeted decision-making among an 8-member team of U.S. Dell content developers and 8 outsourced content developers in India. Expertly established outsourcing for Home and Small Business web development resources to India. Directed comprehensive global IT content application projects and / or releases.

  Decreased leakage from 20% to 12% across the consumer website.

  Implemented a new consumer homepage and 8 purchase path redesigns.

  Reduced unnecessary team rework 25% by establishing key metrics and processes.

  Initiated site functionalities (i.e. coupon code lookup, personalization bar, real-time flash countdown).

Online Product Manager Global ￨ Consumer Segment (2002 2003)

Maximized bottom-line performance by leading 2003 s Dell.com Global Site Redesign project delivering $5.21 million in estimated annual benefits. Coordinated efforts between 60+ content authors, 20+ business leads, 20+ IT partners, and 60+ marketing managers to launch Dell s first global online application worldwide. Led innovative project from envisioning through to post-launch stabilization, including handling all business strategy, creative / VID development, technical requirements, and business deployment.

  Profitably chartered and launched Dell-branded handhelds and printers.

  Developed online merchandising, low-ink detect application, and site content.

  Honored with prestigious Michael Dell Award as Global Redesign s Top 7 Contributors.

Online Systems Producer ￨ Marketing Manager Consumer Segment (2000 2002)

Expertly produced consumer website content and merchandising receiving 2+ million visits weekly. Led online conversion initiatives while producing online content and merchandising strategies for 350 promotions, 25 product launches, 50 key stories, and 3 technology projects. Exhibited skill with legal reviews and copywriting.

  Personally exceeded Q4 FY 2002 s conversion goal by 5% and unit goal by 17%.

  Reduced site edits 45% by launching new, team-focused promotion publishing technology.

Marketing Communications Advisor ￨ Specialist Dell Public Division (1997 2000)

Played a vital role in developing dynamic marketing communication campaigns across Dell public business divisions, including facilitating all advertising, direct mail, and eMarketing programs. Proactively researched, developed, and implemented a comprehensive, centralized automated online fulfillment system.

  Increased transactional revenue by 79%.

  Established state and local government catalog programs.

  Successfully decreased overall costs by 25% and resource time by 60%.

Master of Business Administration (Business Management) St. Edward s University

Bachelor of Business Administration (Marketing) Southwest Xxxxxx State University

Omniture ￨ ClearSaleing ￨ Google Analytics ￨ Marin ￨ Adgooroo ￨ Hitwise ￨ seoClarity ￨ Radian6 ￨ SEOmoz