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Yyyyyy x. yyyyyy

0000 xxxxxx xxxx , xxxx , xxxxx 00000 ● (xxx-xxx-xxxx ●


Senior Management Executive

Sales & Marketing ~ Project Management ~ Global Operations ~ P&L Management

Product Development ~ Performance Improvement ~ Multi-Channel Product Distribution


Executive Profile


         Possess substantial experience in digital marketing, e-commerce, consumer products, retail, omni-channel marketing, brand development, customer acquisition, and marketing automation.

         Vast talents in structuring international business initiatives and leading unified teams to attain organizational goals in alignment with strategic, fiscal, market, customer, and quality criteria.

         Strong experience in business development, P&L management, market research, pricing, customer service, and merchandising management.

         Highly skilled at defining, standardizing, and implementing business processes to maximize competitive positioning, organizational stability, financial growth, and profitability.

         Excel at interfacing with key stakeholders to drive forward-moving efforts across multiple initiatives concurrently.

         Sound ability to revitalize struggling sales/marketing programs to surpass expectations and skyrocket revenues.

         Highly astute, decisive, and able to translate executive leadership expertise to multiple business sectors spanning start-ups to multi-billion dollar companies.

         Extensive knowledge in digital and online media including websites, social media applications, mobile marketing, email marketing, and online advertising.

         Specialize in building and leading global marketing organizations that deliver consistently outstanding revenue performance.


Professional Experience


Carlisle Wide Plank Floors, Stoddard, NH, 2010 to Present

Chief Marketing Officer

         Spearhead global branding, business development, and marketing initiatives for leading manufacturer and direct seller of luxury wood flooring.

         Captured millions of dollars in new sales by exploring, identifying, and securing new channels of distribution.

         Steered development and promotion of new flooring products for existing and new distribution channels.

         Masterminded merchandising and pricing strategy to enhance competitiveness and accelerate time to market for new products.

         Increased customer reach by sourcing new products to be sold on and

         Proactively built analytics dashboard to determine, assess, and report critical KPIs on a daily basis

         Championed influential sales support for showrooms that fueled profitability by 35%.

         Performed regular competitive intelligence to optimize market and trend awareness.

         Launched aggressive marketing strategy which increased new leads for call centers by 100%.


CCA Global Partners, Manchester, NH, 2007 to 2010

Chief Marketing Officer

         Directed the complete spectrum of marketing operations for privately-owned holding company comprised of 3,800 franchise and retail locations and producing $10B in annual revenue.

         Orchestrated and introduced e-commerce strategy which generated $100M+ in incremental business.

         Formulated digital marketing campaign which dramatically amplified website traffic more than tenfold over previous year.

         Developed and rolled out new product and branding for exclusive CCA flooring products.


Continued ►


Professional Experience continued Yyyyyy x. yyyyyy Page 2 of 2


         Leveraged sound technical acumen to plan and coordinate search engine optimization (SEO) and search engine marketing (SEM) for 1,600 websites, and assembled, aligned, and mobilized analytics team and technical team to monitor website performance and search engine rankings.

         Improved P&L by lowering customer acquisition costs by 80%+ following launch of e-commerce site.

         Collaboratively held critical decision-making authority as integral member of Executive Committee.


Levitz Home Furnishings, Syosset, NY, 2005 to 2006

Senior Vice President of Marketing

         Persuasively negotiated new media contracts and standardized market media analysis to decrease media expenses by 25% for billion dollar chain of 126 home furnishing stores.

         Performed customer profiling and contrived targeted marketing strategy to propel new customer acquisition for a private label credit card program.

         Applied dynamic talents in email marketing and website management to boost lead generation and sales growth among online and retail stores.


Stephens Direct, Dayton, OH, 2006 to 2007

Chief Marketing Officer

         Employed sharp strategic planning skills to devise high-impact integrated marketing communications plans for retail clients including big-box retailers.

         Cultivated, nurtured, and maintained productive alliances with new vendors to augment client services across broadcast, direct mail, and online media.

         Established and implemented highly effective lead generation & management process and integrated marketing strategies utilizing diverse media channels.


CCA Global Partners, Manchester, NH, 1997 to 2005

Chief Operating Officer, Franchise President, Senior Vice President of Marketing

         Successfully evolved company to produce highest gross profit in its history and achieved double-digit increases in product sales for three consecutive years.

         Resourcefully developed and sourced product to be sold under Good Housekeeping and Liz Claiborne brands.

         Strategically remerchandised 1,000 stores and drastically lowered SKU count from 4,000 to 700 while growing same store sales.

         Proficiently managed all facets of business development for six divisions including start-ups, franchises, and acquisitions.

         Served on Executive Committee tasked with devising strategic business plans and navigating company mission, vision, and direction.

         Steadily heightened brand awareness for Carpet One from 19% to 54% during tenure by securing dealer buy-in toward a long-term, integrated brand building strategy for a retail network of floor covering stores.


Prior Experience:


Roberds, Inc., Dayton, OH

Vice President of Advertising


Rhodes Furniture Company, Atlanta, GA

Director of Marketing


Kanes Furniture, St. Petersburg, FL

Director of Advertising


Workplace (now Staples, Inc.,) St. Petersburg, FL

Vice President and Director of Marketing




Bachelor of Arts, Paier College, Hamden, CT

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