Entrepreneurial-minded leader specializing in driving multi-unit operations growth, building solid teams, creating strategic initiatives, providing world-class customer service, and cultivating a strong brand image with superior quality eager to offer 26+ years of solid experience toward maximizing your bottom-line results.

         Integral leader who offers proven experience in large-scale operational optimization, including designing, developing, and implementing forward-thinking programs, policies, and procedures to achieve continued key growth and profitability.

         Ambitious self-starter who supports quality staff recruitment that encourages diversity, low turnover, and high company loyalty, along with successfully planning, prioritizing, and managing various team tasks within high-pressure situations.

         Bilingual communicator who excels at analyzing customer needs, identifying lucrative sales opportunities, defining strategies for capturing new business and developing existing client base, and attaining leveraging in competitive markets.

         Successfully increase and maximize sales via strategic profit / loss analysis as District Manager for PLS Financial Services, Inc., and work to build special relationships with customers to achieve repeat business / referrals in a competitive market.

         Managed four Phoenix La Salsa restaurants for the Los Angeles corporate office, including overseeing five high-volume locations in Tucson with a workforce of 75 employees, two District Managers, and two franchisees for four-plus years.

         Successfully worked fast-paced locations with large-scale restaurant drive-thru operations within the San Diego area.

         Led La Salsa and Fuddruckers restaurant co-branding to achieve multimillion-dollar new investments for La Salsa, along with creating a new business model for 13-store, five-state implementation and attaining up to $6 million in new revenue.

         Achieved an exponential rise in store counts and gross annual revenues up to $35 million by revitalizing and assisting in the implementation of operations of a newly formed pizza chain which helped to achieve dominance with competitive markets.

         Led 90% of store managers to promotions during Regional Manager Tenure to save thousands in training and turnover.

         Played a vital role in turning around a poorly staffed store s grant opening festivities worth $50,000 by recruiting, hiring, and training a Spanish-speaking staff; handling all translations; and ensuring a seamless opening on time and within budget.

District Manager

         Strategically steer high-volume store-wide operations to consistently deliver outstanding customer service; meet and / or exceed targeted objectives, sales, and financial goals; and continually adhere to companywide policies and procedures.

         Proactively engage with employees to develop a synergistic workforce with properly trained and highly qualified associates.

         Recruit, develop, and motivate results-centric store management to exceed customer expectations, along with ensuring strict adherence to company cash security policies and procedures and controlling labor hours, cash, store audits, and shrinkage.

         Establish a strong customer service and selling culture while developing plans to improve store and / or area performance.

         Lead comprehensive district-wide reviews to determine operations in accordance with company policies and procedures.

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District Manager / Area Coach

         Capitalized on the opportunity to direct people, processes, and operations of 5-7 area restaurants, including driving competitive excellence in the efforts of assigned restaurants within the market to aggressively boost the bottom line.

         Recruited, trained, mentored, coached, and supported management teams, including collaborating with staff to plan and implement short- / long-range goals, as well as applying a focus on in-store problem-solving and process improvements.

         Expertly set store-wide standards and guidelines while recognizing and working with top restaurant managers and teams.

Bilingual Spanish Retail Sales Consultant

         Spearheaded development and management of an optimal customer experience and sales objectives for store, including proactively selling quality products and services to meet goals, as well as maintaining a strong knowledge of key inventory.

         Ensured seamless operations by handling sales administration functions, including completing customer contracts and warranties, pulling products from inventory, accepting customer payments, and filing completed orders as required.

         Collaborated with teams to aggressively promote products, accessories, pricing plans, promotions, and service features, along with maintaining knowledge of competitive offers and providing critical ongoing feedback to store management.

District Manager

         Utilized broad scope of industry knowledge and dynamic business acumen to direct a top-performing team of 40 employees among 14 locations in Tucson, AZ, including directing operations of assigned centers, ensuring maximized sales and profits, controlling inventory and expenses, meeting Contribution to Plan (CTP) goals, and developing staff.

         Drove operations growth by recruiting, training, and managing teams, including organizing training classes to facilitate new product rollouts, supporting employees in setting goals, and monitoring and counseling employees regarding performance, as well as partnering with HRM to manage staff regarding progressive discipline, leaves of absence, etc.

         Coordinated staff training in check-cashing risk analysis, monitored labor costs, performed center audits per established procedures, oversaw returns and cash shortages within established limits, and trained teams in ACE financial services.

Director of Operations (2002 2007)

         Led targeted decision-making among a five-store company with annual revenues of $4 $4.2 million, including directing store management teams and a 90-person workforce, as well as handling all P&L responsibility and sales and marketing.

         Maximized bottom-line results by managing the opening of two stores within a 13-month period to expand the brand.

         Collaborated in the resourceful development and programming of the company s POS system, along with recommending and designing forward-thinking kitchen flow for new stores to ensure seamless restaurant processes at all times.

Franchise Field Consultant / District Manager / Store Manager (1994 2002)

         Collaborated with corporate and franchisees with a total of 25 30 stores to drive $15 $16 million in multi-state revenue.

         Led unit-level manager development, P&L audits, and QSC evaluations, and oversaw 12 stores with $8 million in revenue.

District Manager / Store Manager

         Applied strong leadership talents toward directing a store with revenues of $750,000 and up to 12 employees, along with successfully managing a competitive region of 8 10 stores with 130 employees with annual revenues of $6 - $7.5 million.

Marketing & Store Management Certification Program

Microsoft Office Suite Adobe Photoshop Internet Applications

Stand Alone & Integrated Credit Card Systems Multiple Listing Systems (MLS)