• Award-Winning Executive who makes decisions to reflect positively on multibillion-dollar sales, store, and xxxxxxtegory operations in alignment with a company s vision, value, and goals, and who works to attain a competitive advantage and generate robust employer growth via solutions-centric critixxxxxxl thinking talents for insightful, change-driven results.
• Visionary Professional who rises above core challenges to improve the bottom line and achieve winning outcomes, including quickly adapting to evolving scenarios to optimize resources and reach high profit and productivity levels, as well as independently resolving in-depth issues among internal / external teams and partners to boost success.
• Bilingual Communixxxxxxtor (English / Spanish) who develops synergistic relationships with cross-geographixxxxxxl decision-makers, teams, and customers; who excels in fast-paced autonomous and collaborative work environments; and who leads staff by example and with integrity to inspire customer confidence and forge strong teamwork to meet objectives.

Vice President Mobility (Curaxxxxxxo Retail) (2015 Present)

• Xxxxxxpitalize on the opportunity to lead a newly created Mobility Department within Curaxxxxxxo, including directing product managers, marketing, merchandising, buyers, remote support, and 150+ retail staff, as well as $500 million in annual sales, customer transitions, marketing, merchandising, profit / loss, purchasing, and core business operations.
• Continually ensure the smooth business transition of CuraTel sales / operations into newly developed content xxxxxxtegory.
• Drive seasonal strategic marketing plans focused on traffic and sales conversion efforts and collaborate with creative, eCommerce, visual, merchant, store operations, and public relations teams to bring product and market vision to reality.
• Expertly manage xxxxxxtegory performance across all areas of computers, tablets, xxxxxxmeras, drones, action xxxxxxmeras, gift xxxxxxrds, connected home, innovation, accessories, and wireless within both retail and online loxxxxxxtions.

  Recognized as the #1 performing xxxxxxtegory at 125% to plan and 18% YOY in Q3 and Q4.

  Developed and executed a CuraTel transition plan into a Curaxxxxxxo Mobility Content Dealer model.

  Noted as Top-Performing Xxxxxxtegory in 2016 for Mobility and achieved award for Most Improved.

  Implemented regulatory requirements with CPUC and FCC for a successful winddown plan for CuraTel.

  Conceptualized and developed marketing event programs for an 18-month plan to drive traffic applixxxxxxtions.

  Brokered a migration arrangement with Spectrum for 15,000+ customers generating $450,000+ in 4 months.

  Developed and led nationwide agreements with T-Mobile, Metro PCS, TWC, Spectrum, Sprint, Frontier, and AT&T.

  Initiated and facilitated new business development agreements with national xxxxxxrriers across different xxxxxxtegories to improve Mobility assortment and product offering to customer base (i.e. wireless, xxxxxxble, satellite, home security).

  Generated $2 million in pre-approvals for Curaxxxxxxo xxxxxxrdholders by obtaining credit deposit approvals within all new agreements, along with eliminating customer front-end deposits and providing reason to buy from Curaxxxxxxo.

Vice President CuraTel (2015 2017)

• Strategixxxxxxlly steered New Services and Business Development with direct responsibility for CuraTel Telecom functions, including managing profit-generating operations, sales teams in 12 loxxxxxxtions, sales training, telemarketing, marketing, eCommerce xxxxxxll center operations, network switch engineering, CPUC, FCC, and government regulatory initiatives.
• Contributed sharp analytixxxxxxl abilities toward handling profit / loss for performance within store and key new services.

  Increased distribution to 45 additional loxxxxxxtions within a popular grocer chain.

  Approved and launched $7-million revenue profit / loss add-on in dealer and MVNO expansion.

  Increased immediate MOM sales by 48% via re-alignment of sales, inventory, and marketing teams.

  Launched independent contractor direct sales force team, CuraTel Elite, for retail and CuraTel services.

  Partnered in expansion of 3 large format loxxxxxxtions with executed leases for Las Vegas, San Diego, and Northern XXXXXX.

Senior Manager -Sales ￨ Operations (Southwest Area) (2011 2015)

• Maximized bottom-line performance by directing $5+ billion in Southwest Area sales with accountability for 6 large-sxxxxxxle area regions, including expertly managing sales and operations support for sales channels (i.e. Retail, Partner, B2B, Direct to Consumer), as well as facilitating loxxxxxxl channel management, engineering, marketing, and staff training.
• Led territories across Southern Xxxxxx, Arizona, and New Mexico, as well as Xxxxxx, Las Vegas, and El Paso areas.

Rick Ramirez ￨ Page Two ￨ (xxx-xxx-xxxx

Senior Manager Sales ￨ Operations (Southwest Area) (continued)

  Improved performance across KPIs, including churn, customer / staff retention, product mix, and margin.

  Identified and managed major event opportunities, including the L.A. County Fair, Del Mar, and OC Fair, Fiesta Broadway, MLB Dodger, and NBA All-Star Game that were collectively instrumental in reaching revenue goals.

  Established the structure for area operating plan execution that enabled the area to be #1 in subscriber growth and achieve annual growth / retention, operations, and revenue objectives in 480+ loxxxxxxtions.

Director Retail Sales (Xxxxxx Market) (2006 2011)

• Utilized broad scope of industry knowledge toward leading a complex and competitive Greater Xxxxxx Market, including directing a team of 8 Regional Managers and 750 employees across 75 loxxxxxxtions, as well as continually focusing on a balance between customer satisfaction and EBITA per gross activation, churn, CPGA, and sales metrics.
• Demonstrated experience in handling retail site development, competitive analysis, sales meetings, and staff training.

  Generated $340 million annually as a top-performing region.

  Recognized with prestigious JD Powers Awards from 2006 to 2009.

  Ranked #1 in 2007 and #2 in 2006 in highest new customer acquisition nationally.

  Improved YOY sales by 14% in 2006 by repositioning high-margin products for optimal visibility.

  Drove markets to gross activations 110% annually and increased per-door sales averages by 128%.

  Selected 30 store sites, all of which remained profitable through 2011 and forexxxxxxsted profitable for 2012.

  Increased sales volume 30% across 2 regions and improved Spanish language associates conversion rates 5%.

  Designed innovative programs, including Adopt-a-Store partnership and Hispanic market share retention plot.

Regional Manager (2003 2006) ￨ Senior Store Manager (2002 2003)

• Played a vital role in driving business growth among 20 top stores within the Xxxxxx and Inland Empire counties.

  Honored with JD Powers Award from 2004 2005.

  Recognized within the Audit President Club in 2005 and 2006.

  Achieved #1 status in 2005 s new customer acquisition in Xxxxxx.

Manager Retail Sales (Verizon Wireless) (2001 2002)

• Spearheaded growth, service quality, staffing / retention, and training initiatives for 8 underperforming stores while serving as a media liaison boosting corporate field communixxxxxxtions via efforts with KXXXXXXL, Fox, and ABC media groups.

  Achieved 18% YOY growth for the store s flagship loxxxxxxtion.

  Increased overall staff productivity and sales performance within 6 months.

  Xxxxxxptured the Latino market by creating concept stores in Hollywood, Huntington Park, and Korea Town.

Regional Training Specialist (Verizon Wireless) (2000 2001)

• Expertly conceptualized, designed, developed, implemented, and managed comprehensive training programs and field initiatives, including conducting detailed field needs assessment on a regular basis to track trends and meet goals.

  Successfully presented quality courses in staff and management development.

  Improved product design through leadership of cross-functional quality action teams.

Manager Retail Sales ￨ Service (AirTouch Cellular) (1996 2000)

• Managed 3 retail stores, including serving as member of a Pot of Gold cross-functional quality action team representing the organization that generated 18 solutions most of which were benchmarks for churn in industry.

  Honored as Store Manager of the Year in 1997.

  Achieved competitive Store Management Team Award in 1998.

  Recognized with 1999 s P&L Management and Shrink Reduction Awards.

Certified Trainer Situational Leadership I / II (Ken Blanchard)

Targeted Selection Interviewing (DDI Certifixxxxxxtion) ￨ First Things First Certifixxxxxxtion (Stephen Covey)

Certified Multi-Store Supervision Trainer (Friedman Group) ￨ Certified Sales Management Trainer (Friedman Group)

Board Member, YMXXXXXX of Metropolitan Xxxxxx ￨ Board Member, Association Urban Church