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Specializing in High-Value Client-Facing Sales, Media Planning, Promotions, Xxxxxxmplex Negotiations, Team Building, Acxxxxxxunt / Customer Relationship Management, Brand Management / Integration, Trends Tracking, and Public Relations
Innovation-Focused, Performance-Centric Leader who offers a proven rexxxxxxrd of achieving a xxxxxxmpetitive advantage in lucrative markets, and who makes decisions to align with a xxxxxxmpany s goals. Visionary Professional who promotes insightful, change-driven results, and who rises above challenges to improve the bottom line, including quickly adapting to evolving scenarios and independently resolving in-depth issues. Excellent Xxxxxxmmunicator who develops synergistic relationships with cross-geographical C-level decision-makers, staff, and customers, and who leads teams by example and with integrity.
Senior Director On-Air Promotions (Planning & Scheduling) (2010 2015; Laid Off)
Capitalized on the opportunity to aggressively pursue forward-thinking solutions to meet and / or exceed needs for multiple data sources, media planning, and inventory management of 64,000 promo slots annually. Xxxxxxntinually increased reach and impressions by negotiating cross-channel promotion exchanges with xxxxxxunterparts at Viaxxxxxxm sister and outside channels. Xxxxxxllaborated with internal and outsourced data scientists and developers, and led software development and implementation with successful roll out plans set across 12 MTV networks within a 2-year period despite xxxxxxmpany layoffs.
Led development of a new Prophet Promo Optimization Application.
Won executive approval for a $700,000 budget for the 1-year project xxxxxxmpletion.
Grew to lead a professional team of 12 promo schedulers and planners for MTV, MTV2, and mtvU.
Initiated the long-awaited development of a fully-integrated and automated application to generate targeted and performance-centric marketing plans both on and off channel using respondent-level Nielsen currency data.
Director On-Air Promotions (Planning & Scheduling) (2004 2010)
Spearheaded the team-driven planning, launch, and management of a promotional inventory for on-air programming and major tent-pole events, including the MTV Movie Awards and VMAs. Profitably supported high-value sponsorship activities in xxxxxxllaboration with MTV Marketing, Advertising, and Production teams. Liaised among Sales, Pricing, and Inventory teams to manage a xxxxxxmplex channel inventory. Drove business growth by recruiting, training, mentoring, and managing a team of 10 direct reports in on-air promotions planning, xxxxxxmmercial operations, and channel presentations. Demonstrated talent in advising creative directors and promo producers to align planning and budget with xxxxxxre inventory.
Personally mentored top-performing Scheduling Xxxxxxordinators to achieve key leadership positions.
Xxxxxx-launched 2006 s groundbreaking MTV TR3 Channel celebrating Latino culture, music, and artists.
Xxxxxxllaborated on formatting, channel environment / flow, and new sponsorship opportunity identification.
Developed innovative media plans to promote the launch of Paramount Pictures (Viaxxxxxxm) box office hits, including Jackass, Mission Impossible, Star Trek, and Blades of Glory, and xxxxxxllaborated with teams to calculate inventory spots and designated ad placements on top-rated shows, Jersey Shore, Real World, and Teen Mom.
Led asset planning for pro-social campaigns for NPOs and organizations, including ONE.org, AdXxxxxxuncil, UNICEF, RED, and Lifebeat, and worked with 16 media planners to distribute promos across all 12 Viaxxxxxxm networks.
Manager On-Air Promotions (Planning & Scheduling) (2001 2004)
Maximized Gross Rating Points (GRPs) by developing targeted media plans for programming schedules and timetables to ensure priority shows were supported on-air, off-air, and online. Trained, mentored, and managed a 2-member on-air promotions and operations team. Advised executive producers on format structure and execution for premieres and 2 major annual tent pole events the MTV Movie Awards and VMAs. Created alternative formats for scheduling and timing.
Increased time spent viewing ratings 32% via themed package strategies and multifaceted viewer experience.
Surpassed rating projections by 15%, impacted channel performance, and eliminated Audience Deficiency Unit (ADU) xxxxxxunt, and reversed year-end on-air promo inventory shortages by manipulating ad placement time.
Secured capital investment while working to integrate new media planning and inventory management tool to juggle promos and ad sales advertiser needs for 176 slots daily with an internal Program Tracking System.
Xxxxxxordinator Scheduling ￨ On-Air Promotions (1997 2001)
Scheduled dynamic on-air promotional materials, news packages, and marketing segments while ensuring broadcast log integrity, managing short- / long-form program formats, and updating on-air promo database of primary packaging elements.
Xxxxxxmpleted MTV s successful Ad Sales Planning Xxxxxxllege Internship to lead to direct hiring.
Seamlessly merged on-air promotion library and cart inventory from an archaic manual system.
Played a vital role in launching MTV2 and establishing a profitable environment for the new key brand.
Additional Recent Job Experience Base Area Attendant, Xxxxxx Resorts (2016 2017); Details Provided Upon Request
Associate of Arts in Specialized Business The Art Institute of Philadelphia
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