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Yyyyyy x. yyyyyy
4 Park Ave., #20J ￨ Xxxxxx, NY xxxxxx xxx-xxx-xxxx ￨ abc@xyz.com
Summary of Qualifications
Award-winning branded content expert with a consistent, proven track record of exceeding client performance.
Senior-level leader with experience creating organic content to integrate with major brands and their products.
Demonstrated ability to help clients solve their brand advertising challenges by highlight their value via video.
Stellar background working with leaders across departments, including sales, production/editorial and graphic design, as well as communicating effectively with clients or their advertising agency representatives.
Outstanding knowledge of video production, digital media and social media distribution platforms.
Proficient with Microsoft Office Suite, Macintosh Keynotes and Adobe Creative Suite.
Areas of Expertise
Strategic Planning/Direction Content Development Video Content/ Social Media Content
Project Management Production Budgeting Brand Management
Interviewing and Hiring Team Leadership Client Relations
Professional Experience
Turner Sports Aug. 2012-Present
Senior Project Manager, Branded Content, Bleacher Report (Feb. 2017-Present)
Reporting to the Senior Director of Branded Content, lead content strategy, production timelines and budgets to generate unique branded content major advertisers such as Ford, Adidas, Gatorade, State Farm, T-Mobile, Powerade, Wilson, Exxon and Coors, among others.
Communicate effectively with advertising agency personnel representing corporate clients.
Achievements:
Led the $6 million Ford advertising and branded account, the company s largest, including its weekly Built Ford Tough Offensive Lineman of the Week Award, recognizing an NFL player while helping develop and execute strategy for Pro Football Hall of Fame videos and also deliver unique content to 13 Ford dealerships.
Generated $1.5 million for advertisers such sa Wilson, Powerade and Exxon during 2017 March Madness.
Drove strategic direction and execution of branded content for Wilson s Moments of March Madness and a video for Powerade that targeted talented high school athletes with a future stars theme.
Managed Gatorade s Player of the Year and Athlete of the Year branded content strategy.
Senior Producer, Bleacher Report (Sept. 2014-Feb. 2017)
Led a team of 10 direct reports for the NFL Video and Team Stream Now franchises, as well as production personnel and on-air talent such as current NFL players or retired Hall-of-Famers.
Maintained a thorough understanding of pre-and post production and managed all production budgets.
Developed new video formats and templates for social distribution on Facebook, Instagram, Twitter, Snapchat and the Bleacher Report app.
Led NFL content plan development and execution and served as Executive Producer for events like the Super Bowl, NFL Draft coverage (producing over 300 videos in three days), NFL Combine and training camps.
Spearheaded development of the Facebook Live production studio.
Yyyyyy x. yyyyyy
4 Park Ave., #20J ￨ Xxxxxx, NY xxxxxx xxx-xxx-xxxx ￨ abc@xyz.com
Professional Experience (continued)
Turner Sports (continued from page 1) Aug. 2012-Present
Senior Producer, Bleacher Report (Sept. 2014-Feb. 2017)
Achievements:
Increased video views from NFL content on owned and operated platforms from 28.4 million video views in 2014 to 46.7 views in 201.
Produced more than 50 million streams, with a total Facebook reach of more than 100 million in 2016 while serving as Executive Produce of 30 live Facebook shows per month.
Reached more than 23 million and generated over 3 million views while producing a recurring Facebook Live show with Madden Sims.
Generated $7 million in video-streamed branded content revenue during the 2016 NFL season with advertisers such as McDonald s, Ford, Ram, Jack Daniel s, State Farm, Samsung and Best Buy.
Secured $3 million in revenue from Super Bowl content and activation plan.
Earned the 2016 Cablefax for Best Online Newsroom Team Stream Newsroom.
Captured the 2015 Cablefax for Best Video on Demand Program/Special Team Stream Now.
Video Producer, Bleacher Report (Feb. 2014-Sept. 2014)
Designed and implemented best-practices for the Team Stream Now Video Department.
Served as Lead Producer for the Behind the Mic branded-content series with Ford; Control Room Director for live-to-tape and live event content; and as Project Manager for coverage of the 2014 NFL Draft.
Achievements:
Increased video production from 30 videos to 150 videos per week.
Established internal stream records on back-to-back days, generating more than 3.5 million streams in 72 hours.
Associate Producer, Bleacher Report (Jan. 2013-Feb. 2014)
Developed and launched Team Stream Now Video Department.
Performed as Control Room Director for coverage of the 2013 NFL Draft.
Led content strategy for the 2013 NFL season and also produced in-studio and in-field content.
Production Assistant, Bleacher Report (Aug. 2012-Jan. 2013)
Pleasantville and Chappaqua School Districts Sept. 2007-June 2013
Special Education Assistant, K-12, and Varsity Football and Track and Field Coach
Education and Training
Bachelor of Arts (BA) Psychology; earned 2007
University of Colorado, Boulder
Broadcast Certificate, Radio and Television Broadcasting Technology/Technician; earned 2012
Connecticut School of Broadcasting
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