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Yyyyyy x. yyyyyy

210 East 21st, Street #0000 xxxxxx xxxx , xxxx , xxxxx 00000 xxx-xxx-xxxx



Creative Director / Brand Designer

Project & Team Leadership ~ Brand Design ~ Touch Points

Graphic Design ~ Marketing ~ Strategy Development ~ Media Planning





         International award-winning designer, business owner, professor, and entrepreneur.

         Championed creative projects for some of the world s largest brands and companies.

         Adept at creating a comprehensive brand strategy encompassing target audience, key benefits, visual style guidelines, distinguishable logo, and brand traits.

         Possess an exceptional blend of brainstorming, strategic planning, problem solving, communication, analytical, critical thinking, and mentoring skills.

         Excel at crafting compelling brand collateral and marketing pieces, evaluating industry trends, efficiently coordinating projects, and leading cohesive teams.

         Proven talents in creating influential brand touch points to align with specific company objectives.

         Exceptional skills in business case development, ROI optimization, and budget administration.

         Ability to prioritize and deliver concurrent projects on time to exceed stakeholder expectations.

         Proficiency across both online and offline marketing channels, and skilled at navigating projects from start to finish while ensuring branding materials contain brand consistency and message coherence.

         Maintain high standards of quality and ingenuity for all brand visual designs and communications.

         Sound knowledge of printing process, materials, and proofing methods.

         Proven ability to structure, govern, and deliver complex projects from proposal presentation through deployment and client satisfaction.


Selected Achievements


         Masterminded Olympic sponsorship programs for Blue Cross Blue Shield and Firestone Tire & Rubber.

         Designed and implemented egress signage system for World Trade Center Towers which expedited evacuation time from 4+ hours in 1993 to 45 minutes on September 11, 2001.

         Pioneered brand identity, positioning, and communication system for Brookhaven National Laboratories that propelled their regional approval rating from 2% to 80%+ in two years.

         Winner of Clio award for Best Frozen Food Packaging .

         Conceptualized and shaped all facets of brand identity for Acucela Pharmaceutical.

         Published in periodicals such as Print Magazine, Graphis, Communications Arts, and How Design Magazine.

         Presented with seven Merit awards for Editorial Design by Art Directors Club.

         Recipient of Award of Excellence by American Corporate Identity.

         Winner of Gold & Silver awards for Editorial Design by One Club.





Yyyyyy x. yyyyyy Page 2 of 2


Professional Experience


IONA College, New Rochelle, NY & New Jersey City University, Jersey City, NJ, 2016 to Present

Adjunct Professor, Mass Communication / Art

         Plan, create, and deliver engaging and informative lectures and assignments, maintain student data, and administer regular assessments to gauge student comprehension and progress.


Deffenbaugh Agency, 1997 to Present

President / Creative Director

         Spearhead full-scope operations for integrated design marketing agency including strategic planning, new business development, project management, creative direction, team leadership, and financial administration including budgeting and profit optimization.

         Orchestrated broad-based creative projects including corporate identity systems, collateral design, packaging, merchandising, signage, and advertising.

         Successfully completed highly visible projects for clients such as Colgate, IBM, INOAC, Pfizer, MasterCard, NFL, NBA, Roche, VELUX, IMB, Microsoft, Jeep, and many more.

         Established new brand identity including branch signage for Bank Calumet, (formally Calumet National Bank).

         Defined name, charted brand identity, and launched fully functional eCommerce site for Wine Voice International.


Berkeley College, Woodland Park, NJ, 2014 to 2016

Adjunct Professor, Graphic Design Department

         Formulated and delivered instruction in basic Graphic Design, Packaging Design, and Branding.


Central Washington University, Ellensburg, WA, 2007 to 2010

Adjunct Faculty / Lecturer, Communication & Art Departments

         Developed and administered curriculum in Computer Art, Graphic Design, Public Relations, Brand Management, and Advertising.


Prior Engagements:

Creative Director, Saatchi & Saatchi

Design Director, Murtha Desola, Finsilver, Fiore

Art Director, Omni Magazine




Master s, Communication Design, Central Washington University

BA, Graphics & Packaging, Art Center College of Design

Certificate in Film Production, New York University




InDesign; Illustrator; Photoshop; Blender; Maya; Dreamweaver;

WordPress; Word; Excel; PowerPoint; HTML; CSS; PHP; JavaScript

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