Accomplished experiential marketing and sponsor activation leader with a consistent, proven track record.

  Stellar ability to negotiate favorable strategic partnerships and corporate sponsorship opportunities.

  Exceeded expectations while representing leading brands such as The Coca-Cola Co., Chico s, Miller Brewing Co., Absolute Vodka, Ford Motor Co., General Motors and Chrysler, among many others.

  Increased revenue and brand awareness via social, digital and traditional marketing channels while creating and producing experiential marketing events and leading teams, including agencies and vendors.

  Proficient with the Windows and Macintosh operating systems, and Microsoft Office Suite; Adobe Creative Suite; and Apple Final Cut Pro X, Logic Pro X and Motion software.

Corporate Sponsor Activation Event Planning/Management Experiential Marketing

Contract/Vendor Negotiations Brand Management New Business Development

Collateral Development Video Production Proposals & Presentations

Omnisource Events, Inc. 2002-Present

Experiential Event Director and Creative Director

  Develop and implement marketing, sponsorship and brand development strategies for Fortune 500 clientele.

  Support clients across multiple industries, as well as via traditional and digital marketing channels.

  Negotiate favorable business agreements and contracts with strategic partners on behalf of clients.

  Create and produce videos, including red carpet events, for clients such as The Coca-Cola Co., Viacom, Chico s, and Ketel One, among others.

Achievements:

  Boosted sales 11% and also increased awareness of Absolut Citron as a result of consistently increasing attendance and ROI year-over-year across all branded music tour events.

  Increased sponsor ROI and brand awareness over the previous year while also managing a $1.5 million budget for the Richmond Jazz Festival and directing creative and production elements.

  Helped raise $500,000 from a Paul McCartney concert while representing the Piedmont Park Conservancy and managing sponsorship activation, production and management between Live Nation and Total Management.

  Exceeded the expectations of corporate partners such as Ford Motor Co., General Motors and Chrysler while developing and executing an annual event for 16 years on behalf of the National Black MBA Association, including concerts and golf tournaments.

  Grew sales 49% for the Mid-Eastern Athletic Conference Basketball Tournament while leading marketing goals.

IPG/DraftFCB/Legacy Marketing Partners 2000-2002

Account Manager/National Event Marketing Manager

  Led an $11M national nightlife event marketing campaign for RJ Reynolds, including creating and implementing more than 600 events over a 12-month period and negotiating all talent, vendor and venue contracts.

Account Executive

  Increased consumer engagement after leading production and distribution for The Coca-Cola Co. and also helped secure the $1.4 million contract with the soft drink manufacturer.

Bachelor of Science (BS), Business Management, Hampton University

Entertainment Marketing Certificate, New York University

Dear Hiring Manager:

With this letter, I wish to express my sincere interest in joining your organization as a (INSERT JOB TITLE).

As my accompanying resume indicates, I am an accomplished experiential marketing and sponsor activation leader with a consistent, proven track record. I have a stellar ability to negotiate favorable strategic partnerships and corporate sponsorship opportunities. My career highlights include exceeding expectations while representing leading brands such as The Coca-Cola Co., Chico s, Miller Brewing Co., Absolute Vodka, Ford Motor Co., General Motors and Chrysler, among many others. In my roles, I ve increased revenue and brand awareness via social, digital and traditional marketing channels while creating and producing experiential marketing events and leading teams, including agencies and vendors. Among my achievements:

  Boosted sales 11% and also increased awareness of Absolut Citron as a result of consistently increasing attendance and ROI year-over-year across all branded music tour events.

  Increased sponsor ROI and brand awareness over the previous year while also managing a $1.5 million budget for the Richmond Jazz Festival and directing creative and production elements.

  Helped raise $500,000 from a Paul McCartney concert while representing the Piedmont Park Conservancy and managing sponsorship activation, production and management between Live Nation and Total Management.

  Exceeded the expectations of corporate partners such as Ford Motor Co., General Motors and Chrysler while developing and executing an annual event for 16 years on behalf of the National Black MBA Association, including concerts and golf tournaments.

  Created and produced videos, including red carpet events, for clients such as The Coca-Cola Co., Viacom, Chico s, and Ketel One, among others.

I would welcome the opportunity to interview with you and share more about how I would be a valuable asset to your team. I look forward to hearing from you in the very near future.

Sincerely,

Yyyyyy x. yyyyyy

914-525-9800