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Yyyyyy x. yyyyyy

158 Whitehead Avenue Xxxxxx, XXXXXX xxxxxx (xxx-xxx-xxxx abc@xyz.com

 

Analytical Consulting Consumer Behavior Experimental Design Sales Analytics CPG Brands

Multi-Project IT Management Strategic Analysis / Planning Team Building / Training Multi-Process Optimization

Trends Tracking / Analysis Incremental Ratios SAS Code Development Best Practices Methodologies Client Relations

 

  • Dynamic Performer who offers proven profitable career results, and who can make decisions to reflect positively on operations in alignment with a company s vision, value, and goals to attain a significant competitive advantage.
  • Visionary Professional who rises above challenges to grow ROI results, streamline processes, improve efficiencies, and drive winning outcomes while thriving on complexity as a high-performing team leader achieving quantifiable success.
  • Multilingual Communicator (English, Hindi, Gujarati) who builds synergistic relationships with globally based senior-level management, business / operational teams, and clients; who excels within both autonomous and collaborative work environments; and who leads staff by example in actively completing diverse projects in fast-paced situations.

 

Professional Synopsis

 

Catalina Marketing, Saddle Brook, XXXXXX 2012 Present

 

Manager Analytical Consulting (2016 Present)

  Capitalize on the opportunity to develop forward-thinking measurement and insights to grow the manufacturer s business, including uncovering trends and opportunities using available manufacturer and Catalina data and analytical tools, as well as consistently providing actionable business recommendations and wide-ranging program suggestions.

  Strategically steered development of historical learnings by manufacturer, brand, and target based on previous three years of program measurement results to actively gather the benchmark and predict incrementality for future programs.

  Develop incremental ratio norms by category and program objective for various brands that have no historical learnings.

  Customize SAS code for pre- and post-behavior on focus group, market share on Catalina printed buyers, season analysis, and segment brand buyers by category usage and brand loyalty and in alignment with operational objectives.

 

  Recognized for continued job performance with a competitive companywide Hat s Off award.

  Mentored an analyst and senior analyst on program measurement, custom insights, and SAS programming.

  Personally worked on diverse high-profile clients, including Johnson & Johnson, Unilever, Coca-Cola, Tata, and U.S. Nutrition, as well as Pinnacle Foods, Pfizer, GlaxoSmithKline, Playtex, Revlon, Campbell s, and Time Warner.

 

Senior Analyst Analytical Consulting (2014 2016)

  Utilized broad scope of industry knowledge and dynamic skill with the world s largest database of shopper history to provide brand and category insights on consumer purchase behaviors and identify opportunities to drive revenue growth.

  Delivered business, analytical, and statistical programming expertise for measuring the efficiency of company market campaigns, and further collaborated with sales partners to understand key business needs for optimal best practices.

  Liaised among analytical directors, senior directors, and executive director to define scope and objectives of sales needs, along with creating incremental ratio for programs measured by team to revise all forms for mix migration.

 

  Continually provided recommendations to improve future programming per past program results and ROI.

  Customized SAS code for FSI Redeemer and Repeat Analysis and Control Trimming using Logistic Regression.

  Contributed solid communications and instructional talents toward personally coaching teams on SAS programs by creating a detailed PowerPoint deck with methodology, procedures, and explanations of SAS query and outputs.

 

Yyyyyy x. yyyyyy

Page Two (xxx-xxx-xxxx abc@xyz.com

 

Professional Synopsis (continued)

 

Catalina Marketing, Saddle Brook, XXXXXX (continued) 2012 Present

 

Analyst Analytical Consulting (2012 2014)

  Led targeted measurement of Catalina programs (Test vs. Control) to determine program effectiveness, including developing custom insights for brands by creating custom SAS programs, as well as collaborating among analytical directors, senior directors, and group director to review results and develop actionable sales-driven recommendations.

 

  Honored for job excellence with two Hat s Off awards.

  Successfully managed multiple concurrent projects and priorities.

 

Mission College Math Learning Center, Santa Clara, CA 2003 2009

 

Math Tutor

  Demonstrated skill in providing mathematics instruction to community college students, including planning and presenting valuable workshops while coordinating and managing tutorial sessions for individuals and small groups.

 

  Delivered comprehensive training on Microsoft Excel and output interpretation.

  Instructed students on statistical theories (e.g. probability theory, distributions, hypothesis testing).

 

Education

 

Xxxxxx Institute of Technology

 

Master of Science in Applied Statistics

Summa Cum Laude

3.95 GPA

 

San Jose State University

 

Bachelor of Science in Applied & Computational Mathematics

Economics, Finance & Actuarial Science Emphasis

3.66 GPA

 

Technical Summary

 

Software

SAS Enterprise Guide SPSS

R Minitab Microsoft Office Suite

 

Programming

SAS SQL C

Achieved Course Certificates in SAS SQL 1 and SAS Macro Language 1

 

Excellent Professional References Provided Upon Request

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