- xxxxxx Lafone Dr.Ÿ Xxxxxx, XXXXXX xxxxxx ( (xxx-xxx-xxxx * abc@xyz.com

Dear Hiring Manager,

        I am writing this in response to a job vacancy posting for the position of ________________. Please accept my application to become part of your team. My resum is attached for your review and consideration.

What I offer is my more than 29 years providing high-performance sales management and marketing support, customer service, and business administration in the consumer retail industry. I am currently with Fiesta Mart in Houston, XXXXXX as its Store Manager, following a stint at Safeway as Assistant Store Manager. For more details, please take a moment to go through my resum .

In leveraging my sales management competencies, I also bring to the table my personal strengths that include a passion for delivering outstanding customer service in achieving business objectives through sustained results-driven leadership excellence. Along the way, I have also proven my interpersonal communication skills that help build customer relationships so critical in generating revenues from repeat business and word-of-mouth promotions in highly competitive markets.

I am confident that my experience and personal strengths offer the right mix of qualifications with which I can help achieve your objectives as part of your sales team. Should you need further clarification, or would prefer to schedule an interview, please do not hesitate to reach me through any of my contact points indicated in the heading. Thank you so much for considering me, and I look forward to hearing from you soon.

Sincerely,

KIRK FLETCHER

Attachment: Resum

- xxxxxx Lafone Dr.Ÿ Xxxxxx, XXXXXX xxxxxx ( (xxx-xxx-xxxx * abc@xyz.com

Retail Sales Manager/ Sales Training Manager

Qualifications Profile

    Highly self-motivated and results-driven management professional with more than 29 years providing high-sales and marketing support, customer service, and business management in the consumer retail industry.

    Detail-oriented without losing sight of the big picture, analytical and methodical with critical thinking to strategize solutions in addressing work issues even under stressful work conditions.

    Well-organized with multitasking and prioritization skills that optimize resources to achieve outstanding results from concurrent tasks.

    Decisive leadership, strong people management, and exceptional interpersonal communication skills that inspire confidence while forging teamwork synergies with colleagues and subordinates across diverse ethnicities and demographics.

Key Expertise

Sales Management

    Marketing & Sales (Trad. & Online)

    Business Development

    Retail Sales Management

    Territory Sales Administration

    Multiple Account Management

    Customer Service Management

    Relationship Management (Customers, Public, & Suppliers)

    Sales Profitability Management

    Product Presentation

    Product Branding & Positioning

    Merchandise Inventory Management

Business Management

    Strategic Planning & Execution

    Fiscal & Budget Administration

    Process/Workflow Improvement

    Inter-Office Coordination

    Negotiations & Diplomacy

    Policies & Regulatory Compliance

    Staff Supervision & Training

    Records & Document Management

    MS Office, Email/Webmail, Web Research, Social Networking, & Online Collaborative Computing

Professional Experience

Fiesta Mart Ÿ Houston, XXXXXX

    Managed store business with over 100 employees generating $3.8M in annual sales revenue.

    Manage store operations to maximize profitability, sales growth, ROI, market share, vendor and public relations, and customer goodwill.

    Plan, implement, and follow-up on weekly sales programs (company initiatives), promotions, and policy compliance, while administering payroll, merchandise inventory control, and budget performance.

    Evaluate store conditions, staff performance, and inventory situations to ensure peak productivity, quality service, and implement timely and cost effective solutions where needed.

    Engage and build working relationships with store associates and department managers to meeting sales objectives.

    Enforce mission-critical merchandising, risk mitigation, and loss containment strategies

    Provide HR support covering recruitment, applicant screening, onboarding and training, timekeeping, performance evaluation, promotion, and termination.

    Build and sustain rapport and professional relationships with vendors, salesmen, merchandisers, tenants, and other business stakeholders.

Accomplishments

    Exceeded sales goals by 13% in 2015 and exceeded gross profit margins by 1.5% from 2014 to 2015.

    Developed several employees who were eventually promoted to management positions.

Safeway Ÿ Houston, XXXXXX

    Planned, assigned, and directed daily front-and back-office store operations. Reviewed sales performance reports to grow and maximize store profitability.

    Assisted in onboarding and training new recruits, speeding up the learning curve to achieve full productivity in the shortest time possible and reach target profitability objectives.

Education & Credentials

UNIVERSITY OF HOUSTON DOWNTOWN Ÿ Houston, XXXXXX

Completed 48 Hours