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Yyyyyy x. yyyyyy

0000 xxxxxx xxxx , xxxx , xxxxx 00000

(xxx-xxx-xxxx ● abc@xyz.com

 

Management Executive Experiential Event Marketing

Brand Development & Management ~ Team Leadership

Staff Training ~ Event Execution ~ Client & Distributor Relations

 

Profile

 

         Adept at leading development and execution of dynamic marketing, sales, and promotional campaigns spanning several states to achieve specific company and brand objectives. Specialization in spirits, beer and wine industry.

         Considerable expertise in strategic planning, client relations, creative team leadership, merchandising, and live/participation marketing.

         Offer a strong blend of negotiation, critical thinking, influencing, problem solving, and multi-tasking skills.

         Successfully build, inspire, and lead unified teams to accomplish project goals in alignment with fiscal, timeline and quality criteria.

         Able to coordinate events from the ground up from staffing and products, to signage and regulatory compliance.

         Successfully managed approximately 6,000 on-/off-premise special and experiential marketing events for MKTG.

         Extremely well-versed in multicultural (Hispanic, Asian, African-American) and LGBT complexities, and committed to celebrating inclusion and diversity.

         Exceptional financial acumen including budget & revenue management, reporting, analysis, payroll, and ROI (return on investment) optimization.

 

Professional Experience

 

Diageo Alcoholic Beverage & Beer (MKTG/Dentsu Aegis), New York, 2003 to 2017

Senior Division Manager, Texas, Louisiana, Missouri (2013 to 2017)

Division Manager, Texas, Louisiana, Missouri (2009 to 2013)

         Provide direct leadership to six market managers and six market coordinators in support of programs and initiatives encompassing multiple assigned states.

         Generate ongoing executive summary reports to illustrate effectiveness of programs.

         Implement experiential marketing events, brand strategies, programs, innovative brands, and associated budgets while maximizing return of investment for client.

         Control budgets ranging from $500K-$6M, negotiate and administer contracts, and effectively monitor financial aspects such as revenues and profits.

         Orchestrated major events for Crown Royal (e.g. NASCAR, Houston Live Stock Show and Rodeo), Bailey s Almande, Johnnie Walker, Smirnoff, Guinness, and Don Julio.

         Review and place large POS orders for all three states with approved vendors.

         Order uniforms and supplies, monitor budget adherence, and maintain/renew TABC (Texas Alcoholic Beverage Commission) permit to ensure constant compliance.

 

Continued ►

 

 

Yyyyyy x. yyyyyy -- Page 2 of 2

 

MKTG continued

 

Senior Event Manager, Texas (2005 to 2009)

Event Manager, Houston, San Antonio, Lower Rio Grande (2003 to 2005)

         Managed, coordinated, and supervised between 50 and 100 promotional models as well as multiple event managers.

         Prepared comprehensive marketing plans and budgets, allocated promotional spending, and directly supported global priority brands.

         Recruited, interviewed, hired, trained, scheduled, and coached enthusiastic promotional staff on assigned brands.

         Masterminded all facets of trade and consumer experiential events and held critical accountability for relevant finances, payroll, quality control, and account audits.

 

Mosaic Relevance Marketing, Houston, Texas, 2001 to 2003

Diageo Promotional Model & Houston Market Manager

         As Lead Brand Ambassador, planned and executed on- and off-premise samplings to promote Diageo brands (i.e. Bailey s, Captain Morgan, Crown Royal, Johnnie Walker, Smirnoff) to consumers.

         Trained, educated, coached, and mentored promotional personnel in key brand features to maximize consumer engagement.

         Devised staff work schedules for promotional events, computed payroll data, and oversaw Point of Sale (POS) and warehouse.

         Fostered cohesive relationships between agency, distributor reps, and accounts to fuel brand-building efforts and mutual goal attainment.

 

Memorial Urology Associates, Houston, Texas, 1989 to 2003

Insurance Manager

         Spearheaded medical insurance claims processing and administration for group of 10 urologists, consistently ensuring 100% accuracy and completeness of claim forms.

         Updated patient billing details as needed, efficiently submitted claims to third-party payers, investigated claims denials, and prepared appeals when required.

         Diligently ensured correct CPT and ICD-9 billing and coding in daily operations.

         Played an integral role in driving seamless implementation of new software, and appreciated for delivering highly knowledgeable technical support across 25 workstations.

 

Professional Development & Software

 

Certified Cicerone Beer Server; TIPS Certified; TAB Seller Server Certified; Brand-Building; Booked Out; Craft Beer Training; Concur; Ceridian Self; Diageo Way of Brand-Building; Distil; Halogen; Microsoft Office; Negotiation Skills; Recruitment/New Hire Process; Spirits Training; Salesforce; Tableau

 

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