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Yyyyyy x. yyyyyy
23 Mulberry Avenue, Cheltenham, VIC 3192 ● 0450 163 535 ● abc@xyz.com
Public Relations Specialist
Networking ~ Event Management ~ Relationship-Building ~ Media Management
Customer Service ~ Marketing ~ Internal & External Communications ~ Vendor Management
Profile
Strong experience in event planning and coordination, project coordination, social media management, marketing, promotions, cross-departmental cooperation, and customer service.
Excel at researching and coordinating campaigns, programs, and projects to engage customers, elevate brand/company awareness, and propel revenue growth.
Maintain high standards of quality and innovation for all marketing/PR communications and materials.
Able to contribute dynamic communication skills toward effectively liaising between internal and external stakeholders in support of achieving objectives.
Sound knowledge of social media encompassing Facebook, Twitter, and Instagram.
Able to create and maintain spreadsheets, reports and databases to track critical business information.
Possess exemplary cultural awareness and sensitivity gained from university education in China and Australia, and volunteer experience in Cambodia and Vietnam. Fluent in Cantonese, Mandarin and English.
Delivered exceptional PR expertise to clients such as Chinese Consulate General in Melbourne, Victorian Multicultural Commission, City of Melbourne, City of Whitehorse, Weibo China, Television Broadcasts Limited (Hong Kong, China), Asia Television Limited (Hong Kong, China) and ABC.
Successfully planned, organized, and executed more than 30 special events with sole accountability for sponsorship deals, catering, permits, and securing lighting technicians, photographers, models, and printing vendors.
Professional Experience
Ferris Tree, 2013 to Present
Public Relations Officer
Spearhead internal communications by authoring company newsletter and emails to share vital information and promote achievements of staff members.
Facilitate weekly meetings and deliver speeches to convey essential messages and address issues.
Foster, nurture, and maintain positive client relationships through regular contact to optimize satisfaction and loyalty; respond to inquiries, report on project status and progress, and confirm specifications to ensure alignment with goals and requirements.
Coordinate timely production of promotional printed material by verifying digital proofs prior to submission to printers, and proactively visit printing vendor site to validate jobs for compliance.
Source, negotiate, and secure competitive pricing to provide cost-effective printing, copywriting, and design services to clients.
Maintain meticulous records of media references for all clients products and services.
TVB International Chinese New Talent Singing Championship, Australia Region, 2013, 2014, 2015
Public Relations Manager
Strategically liaised with multicultural organizations, promoters, existing and potential regional sources of support to solicit and secure sponsorship deals.
Continued ►
Yyyyyy x. yyyyyy Page 2 of 2
Professional Experience continued
Planned and orchestrated successful event onsite including registering contestants, creating and publishing visually-powerful promotional materials, and compiling final results.
Maintained information regarding contestants and updated website as applicable throughout competition.
ATV Miss Asia Pageant, 2015
Corporate Affairs Officer
Played an integral role in executing successful pageant by providing communication and information to contestants, cultivating relationships with sponsors, and coordinating meetings to explore, discuss, and finalize mutually beneficial commercial partnerships.
Governed online hospitality content, associated sales process, and ticketing distribution via TickeTek and third party on-sellers.
Actively supported Business Development department by creating persuasive sales proposals, crafting high-impact marketing materials, and preparing partner reports to evaluate performance and outcomes.
Chinese New Year, Box Hill, Dockland, 2014 & 2015
Corporate Affairs Officer
Championed the complete spectrum of preparations for special event including theme, catering, insurance, permits, licenses, council approvals, staff travel details, and corporate hospitality offerings.
Contributed to devising plans for potential emergencies including evacuation procedures, exit markings, first aid providers, and transportation/traffic control.
Safeguarded event from inclement weather by ensuring and arranging adequate indoor areas.
Seamlessly liaised with external stakeholders including city councils, transportation authorities, hospitality representatives, advertising personnel, and radio station to maximize event awareness, attendance, and overall success.
Eye Trend Charity Night, 2014
Event Co-organizer
Planned, structured, and executed special event involving 400 guests, applying polished organizational skills toward compiling guest list and seating plans, procuring entertainment, masterminding theme, obtaining floral arrangements, determining audio-visual needs, and handling F&B details.
Headed ticketing and collateral from design concept phase to final product development and event information distribution via tickets, invitations, maps, and event information guides.
Controlled staff labor expenses by collaboratively establishing and administering volunteer programs.
Steered corporate hospitality sales process from initial planning stages to end of sale and subsequent ticket distribution.
Education
Master of Business Administration in Marketing, University of Newcastle, Sydney, NSW, 2012
Bachelor of Public Relations, University of Canberra, Canberra, ACT, 2011
Diploma of Communication, University of Canberra, Canberra, ACT, 2010
Bachelor of Marketing and Communication, Renmin University of China, Beijing, China, 2009
Software
Microsoft Office, Photoshop, Illustrator, InDesign
Yyyyyy x. yyyyyy
23 Mulberry Avenue, Cheltenham, VIC 3192 ● 0450 163 535 ● abc@xyz.com
[INSERT DATE]
[HIRING MANAGER S NAME]
[COMPANY]
[ADDRESS]
[CITY, STATE, ZIP CODE]
Dear__________________:
I am currently seeking a challenging career opportunity in Public Relations and am submitting my resume for your review. In advance, thank you for your time and consideration.
In addition to solid experience in marketing and corporate communications, I bring to you outstanding skills in media management, strong capabilities in public relations, and excellent talents in planning and executing special events for fundraising and corporate initiatives. My remarkable performance in strategic networking and relationship-building will certainly provide an immediate and positive impact to your organization. Additionally, I offer impressive academic credentials, and sharp organizational, public speaking, creative design, and presentation skills which are paramount in public relations.
As a proactive contributor to your organization, I will prove to be a highly motivated and energetic professional committed to supporting you in achieving your goals through exemplary ingenuity, resourcefulness, and initiative. I am confident that I am an ideal candidate for this opportunity, and look forward to interviewing with you in the near future.
Sincerely,
Yyyyyy x. yyyyyy
Yyyyyy x. yyyyyy
23 Mulberry Avenue, Cheltenham, VIC 3192 ● 0450 163 535 ● abc@xyz.com
DATE
CONTACT NAME
COMPANY NAME
ADDRESS
CITY/STATE/ZIP CODE
Dear _______________________:
I would like to thank you for providing me the opportunity to interview with you and discuss the exciting Public Relations position currently available with your company. Having gained a deeper insight into the job requirements and your objectives, I am confident you will find me to be a valuable participant in achieving your goals.
As discussed, I am an enthusiastic and disciplined professional eager to launch a successful career as a dedicated member of your staff. I believe you will find my dynamic (LIST A FEW SKILLS OR QUALIFICATIONS RELEVANT TO THE POSITION) skills vital to your operations and look forward to contributing to your success.
Should you have any additional questions, or to discuss future employment opportunities, please feel free to contact me at your earliest convenience. Again, thank you for the enlightening interview. I look forward to your response.
Sincerely,
Yyyyyy x. yyyyyy
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