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Brand Identity & Strategy Marketing Direction Reporting & Analysis
Innovative Campaigns Team Leadership Brand Awareness & Recognition
Methodical, resourceful, and adept at leading creative development and execution of high-impact marketing campaigns to achieve specific company objectives.
Advanced understanding of marketing communications such as direct marketing, media, advertising, digital marketing, branding, public relations, and social media.
Considerable expertise in strategic planning, new product launches, merchandising, packaging, team leadership, ROI optimization, and budget administration.
Inspire unified teams to achieve project goals in precise alignment with fiscal, timeline, and quality criteria.
- Excel at leveraging digital media communications spanning social media marketing, website design, and social networking (i.e. Facebook, Twitter) to propel brand awareness and competitive positioning.
- Adept at masterminding creative projects from start to finish, while ensuring marketing and digital materials contain brand and message consistency as well as unparalleled standards of quality and innovation.
Zuca, Inc., Milpitas, CA, 2016 to Present
Shepherd high-performing team across functional areas such as art direction, product development, graphic design, and other creative areas to achieve cohesiveness across global marketing assets.
Forge cooperative relationships with organizations and athletes to create compelling website content and increase site traffic.
Guide marketing strategy, communication materials, media outreach, and executive communications.
Boosted company revenues through visually-powerful product placement and marketing direction for Lifestyle, Beauty, Outdoor, and Travel markets.
Develop and maintain cost-effective annual plan and budget for marketing, PR, and advertising initiatives.
Optimized email marketing activities which propelled open rates by 50% and conversion by 25%.
Sephora, San Francisco, CA, 2016 (contract)
Senior Program Manager, Store Design
Empowered, motivated, coached, and led cross-functional team responsible in planning and execution of Sephora s new urban location prototype with a keen focus on visually-appealing store design.
Collaborated with management teams to deliver assigned programs according to demanding timelines and budgets.
Ariat International, Union City, CA, 2013 to 2015
Manager, Brand Marketing
Helmed marketing vision and strategy to construct and launch integrated marketing plans, programs, and brand asset toolsets for English, Fashion, Outdoor, and International markets.
Assembled targeted focus groups to identify key market consumers, and efficiently coordinated print and online advertising, video/photography, packaging, social media profiles, and catalogs.
Applied dynamic leadership talents toward aligning, mobilizing, and directing multiple creative agencies, cross-functional teams, and direct reports to achieve mutual goals.
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Ariat International, Union City, CA, 2013 (contract)
Marketing & PR Manager
Championed all facets of public relations activity including copywriting, press releases, media plan, ad placement, brand marketing projects, and revitalization of company website s homepage.
Partnered with outside PR firm on execution of full-service blogger campaign to create and emphasize experiences around Ariat brand and product.
Collaborated with Director of Field Sales Merchandising to modernize digital training platform for retailers.
Dreamwear Inc., New York, NY, 2008 to 2013
Persuasively negotiated and signed strategic partnerships with major national brands (Nicole Miller, Skinnygirl by Bethany Frankel, Playboy, XOXO, Laura Ashley) to fuel company revenue by 300%.
Interfaced with trademark attorney to ensure legality associated with contract terms and conditions, trademark, and licensure.
Joined forces with executive brand owners to drive strategic marketing campaigns and maintain flawless brand consistency and integrity.
Oversaw all marketing channels from print and direct mail to web-based including social media profiles.
Authored engaging copy for materials including company overview, garment hangtags, and look books.
Cultivated, nurtured, and maintained productive relationships with editors and media reps resulting in high-impact product placement in People Stylewatch, US Weekly, The Oprah Magazine, Oprah.com, InStyle, and Wall Street Journal.
Interviewed and quoted by Forbes Magazine for 6/6/11 cover story on Bethenny Frankel titled, The Celebrity 100 Entrepreneurs which led to increased company brand recognition in the marketplace.
Orchestrated Skinnygirl Shapewear Real Woman Campaign photo shoot which aired on, Bethenny Ever After on Bravo TV.
Earthbound LLC, New York, NY, 2007 to 2008
Brand Manager, XOXO
Promoted after six months to steer full-scope brand management for XOXO including public relations events (e.g. seasonal editor event and look book), media plans, website, new product initiatives, brand strategy, seasonal advertising campaigns, and packaging.
Reviewed and decisively authorized product approvals for 21 domestic and international licensees.
Respected by management for inherent ability to identify issues, frame complex problems, determine logical solutions, confidently present recommendations to key decision makers, and fully execute strategies.
Golden State International, Alameda, CA, 2004 to 2006
Product Manager / Merchandiser
Demonstrated exemplary flexibility as Brand Manager and Lead Designer for XOXO watches, and as Product Manager for XOXO, Wal-Mart Canada, Target, Marshall Fields, and other private label accounts.
Planned, formulated, and presented new programs, products, trends, and marketing concepts to key account representatives.
Governed licensing approvals for Coleman, Isaac Mizrahi, Marvel, Sanrio, XOXO, and other assigned brand accounts.
AA, Visual Communications
The Fashion Institute of Design & Merchandising, Los Angeles, CA, 2003
BA, Political Science
University of California, Irvine, 2001
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