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Yyyyyy x. yyyyyy

0000 xxxxxx xxxx , xxxx , xxxxx 00000 ● (xxx-xxx-xxxx ● abc@xyz.com

 

Business / Sales Manager

Business Development ~ Business Administration ~ Marketing ~ Project Management

Media Relations ~ B2B Sales ~ Event Coordination ~ Fundraising ~ Outreach ~ Sales Promotions

Profile

 

         Persuasive and influential manager; adept at operations leadership, sales, marketing, new business development, and brand building.

         Seasoned experience in prospecting, negotiating, closing, and maintaining strong relationships with client base.

         Able to analyze market trends to plan sales strategies, augment sales pipeline, and optimize competitive positioning.

         Accomplished in online marketing with proven strengths in search engine optimization (SEO) and social media marketing (SEM).

         Able to quickly gain prospects confidence, build credibility, and deliver compelling and enlightening sales proposals and presentations.

         Thrive on analyzing company challenges and driving high-impact marketing initiatives to propel business development, brand recognition, keyword ranking, and sales.

         Excel at public relations, vendor coordination, budget administration, and forecasting.

         Reputation for business acumen, initiative, resilience and commitment to achieving results.

 

Selected Achievements

 

         Increased Facebook page success for Performance Tire & Wheel (PTW) from 63 likes to 500 likes within one year.

         Championed first-ever smart phone app to promote Performance Tire & Wheel on digital media by offering free downloads on Google Play and App store.

         Created 30-second TV commercials for Performance Tire & Wheel which were featured on Fox WXXV.

         Organized business tire giveaway for PTW which attracted and converted 625 contest entries into email and direct mail addresses for potential new business.

         Partnered with iHeartRadio to air 316 commercials on three radio stations, and secured a live radio booth onsite for free car care clinic during National Car Care month in April 2015.

         Marketed onsite tire emergency repair service to the Gulf Coast area hotel and motel and casino industry, effectively growing service calls within targeted business segment by 25%.

         Directed 18 personnel and 100 volunteers at Youth for Christ Ministry while holding full accountability for $350K annual operating budget.

         Recipient of numerous medals, badges, commendations and awards during career with the United States Navy.

 

Professional Experience

 

Performance Tire & Wheel, Inc., Gulfport, MS, 2014 to Present

Manager of Sales & Marketing

         Spearhead full-scope marketing operations encompassing social media, mass emails, SEO, public relations, lead generation, marketing automation, and branding.

         Build and expand company s social media presence through Facebook, Twitter, and LinkedIn.

         Elevate company awareness by creating Facebook advertisements to reach six vital coastal counties (Pass Christian, Long Beach, Gulfport, Biloxi, D Iberville, and Ocean Springs).

         Grow email list organically by orchestrating three campaigns which amassed 1185 email accounts for potential new customers.

         Masterminded first-ever monthly newsletter including template design, calls-to-action, and content,

 

Continued ►

 

 

Professional Experience continued Yyyyyy x. yyyyyy Page 2 of 2

 

         Improved search rankings for company by strategically updating keywords and meta tags.

         Fine-tuned SEO business listing on search engines where company information was incorrect, missing, or not listed.

         Acquire new leads and customers through pay-per-click (PPC) and cost-per-acquisition (CPA) strategies.

         Set up trade show booths to demonstrate company products and services at events such as Gulf Coast Boat and Yacht Show and Deep South Turf Expo.

         Launched customer loyalty program by sending out 5,000 VIP cards to customer base offering exclusive automotive repair discounts.

         Leverage B2B sales expertise toward promoting PTW to area businesses across the six Gulf Coast communities, successfully opening new commercial accounts with 14 new businesses.

 

Cable One, Long Beach, MS, 2013 to 2014

B2B Sales Representative

         Performed B2B sales of cable, phone, and telecom services by cogently promoting and demonstrating the features, benefits and value of company products, services and billing practices.

         Determined special wiring or hardware needs to ensure smooth installations, vital to maximizing customer satisfaction.

 

Masco Contractor Services / Deep South Insulation, Gulfport, MS, 2013

Independent Sales Representative

         Fueled business development by generating sales of installation services for fireplace, insulation, shelving storage systems, gutters, and gutter protection solutions.

 

Woodmen of the World, Gulfport, MS, 2012 to 2013

Independent Insurance Sales Representative

         Conducted customer needs assessments to identify financial goals and recommend appropriate insurance and investment products and services.

Kingdom Works International, Pascagoula, MS, 2007 to 2011

Bi-vocational Executive Director

         Cost-effectively controlled and increased annual operating budget from $5K to $100K within four years.

         Directed the complete spectrum of business operations including marketing, planning, event coordination, fundraising, overseas missions, School of Ministry, and training.

         Resourcefully generated 25%+ of budget through philanthropy.

         Doubled annual charity events to four fundraisers which generated 15% higher financial resources.

         Raised $30K to fund a clean water project, build an orphanage for 250 children, and deliver training for 1,500 pastors in India.

 

Odyssey Hospice, Biloxi, MS, 2006 to 2012

Bereavement Manager

         Administered bereavement accounts for 400 clients in tandem with field staff spanning six counties of the Gulf Coast.

         As Chaplain, compassionately provided pastoral counseling, funeral services, grief counseling, annual memorial services, and spiritual care.

         Applied sharp organizational skills toward maintaining medical records and progress notes for all clients.

 

Prior Background:

 

Ministry Site Manager, 2002 to 2006

Route Sales Driver, 1998 to 2002

U.S. Navy, 1989 to 1997

 

Professional Development

 

Mississippi Gulf Coast Community College

Vocational Certificate, Naval Construction "A School

Power to Sell sales training

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