1428 Glendale Boulevard | Xxxxxx, CA xxxxxx | (xxx-xxx-xxxx | abc@xyz.com | Skype ID: j.castellanoiii

New Product Development | Strategic Marketing | New Business Development | Budgeting | Costs Allocation

Team Building / Training | Project Management | Trends Tracking | Product Launches | Revenue-Centric Initiatives

New Business Start Up / Operations | Cosmetic Formulations | Domestic / Overseas Sourcing | Client / Vendor Relations

Creative Management | Custom Formulations | Team Brainstorming | Product Development Forums | Innovation Workshops

Multimillion-Dollar Product / Business Development Leader committed to orchestrating lucrative projects and cutting-edge product lines from conception through to successful completion, including formulating products using Best-in-Class and award-winning ingredients, monitoring competitive marketing, and using targeted intelligence to develop dynamic new product development strategies and continuous improvements. Highly Accomplished, Team-Driven Professional who leads staff in the development and commercialization of skincare, bath & body, and color cosmetics products / brands, and who promotes beneficial consultations among client organizations in formulating raw materials. Synergistic Communicator who builds relationships with industry suppliers, including fragrance houses, primary and secondary packaging, creative teams, and consultants, and establishes and nurtures strategic partnerships with overseas training and manufacturing firms.

Career Highlights Include:

   Reducing costs 25% via regularly conducted on-site quality assurance inspections.

   Increasing profit margins 12% by streamlining business partnerships with internal vendors.

   Achieving a top official commendation for initiative, performance, and ability to conceptualize the big picture.

   Reducing the cost of production and COGS 20% in an 18-month period while designing practical new solutions.

   Formulating new skincare products for industry-leading, high-end Kerstin Florian International distributed worldwide.

   Developing prestigious products, award-winning fragrances, bath and body product lines, and hotel amenity programs.

   Leading teams in commercializing several brands in beauty in wellness in excess of 150 SKUs to meet margin requirements.

   Designing consumer surveys, leading focus groups, conducting competitive analysis, and developing promo and event strategies.

Strategic Product Development Consulting INNOCOS, Xxxxxx, CA Dates of Employment

Director of Product Development Kerstin Florian International, Lake Forest, CA

Consultant Agraria, Xxxxxx, CA | Consultant Ayur Medic, Camarillo, CA | Consultant Acne.Org

Consultant Canna Cosmetics | Consultant Nouvelle Labs, Camarillo, CA | Consultant Silver Star Brands, Oshkosh, WI

Capitalize on the opportunity to deliver excellence in strategic consulting services. Contribute proven talents in formulation, supply chain operations, vendor relationship management, and innovation to forward-thinking organizations within the personal care industry marketplace.

Manager New Product Development Beauty & Wellness Silver Star Brands, Oshkosh, WI 2014 2016

INNOVATIVE SOLUTIONS , ARC, SmoothFX, Native Remedies , PetAlive , and Beautyful

Improved IP level of product assortment via development of beauty and wellness brands initiatives. Expertly analyzed consumer and market trends to deliver a diverse product portfolio. Directed innovation workshops and a product development forum dedicated to new product development to elevate IP / quality levels. Developed collaborative marketing strategies with marketing, creative services, and agencies. Built product development pipeline per market research and VOC. Participated in technical seminars and industry trade shows with industry suppliers.

Director of Development IBG Labs / Cosmetic House International, Valencia, CA 2011 2014

Led a targeted product development pipeline for $3+ million client and in-house development projects with 200 SKUs, including managing development and production teams and prioritizing staff workflow. Optimized communications via SOPs and project, development, and quality control tracking to increase efficiency and decrease losses. Vetted and built relations with vendors for firm delivery dates and escalation processes.

Strategic Consultant Top Note Consulting, Xxxxxx, CA 2010 2011

Developed customized client consulting programs, including product development, project management, brand management, and product launches for Bath & Body, Fragrance, and Skincare categories. Promoted new business development for key companies, including ECO Lighting Systems, IBG Labs / Cosmetic House International, Exquis Advanced Ayurvedic Skincare, and DayNa Decker Bath & Body and Fragrance.

Director of Product Development Agraria San Francisco, Inc., Xxxxxx, CA 2005 2010

Maximized bottom-line performance via development of strategic plans, product positioning, and collateral, including conceptualizing product launch strategies, conducting market analysis, and coordinating new lines. Managed special projects for prestigious Fragrance and Bath & Body.

Co-Founder Timothy Jay, Inc., Xxxxxx, CA 1997 2004

Spearheaded the start-up of this company that marketed perfumed / scented candles to retailers and private label clients. Developed sales strategies and handled profit / loss to boost revenue. Led product introductions, branding, and sales while building vendor and client relationships.

Master of Business Administration University of Phoenix

Bachelor of Science in Business Administration Suffolk University

Cosmetic Science Program Society of Cosmetic Scientists

Certificate in Executive Leadership Cornell University

Cinqui me Sens Perfumery Certification | Certification in Cosmetic Formulation Practical Cosmetic Formulating

Cosmetic Chemistry Certification | Certification in Skin Care & Basic Cosmetic Ingredients I / II UCLA Extension

Society of Cosmetics Chemists Continuing Education | Chemist s Corner Cosmetic Formulation I, II, Natural Formulation