- 2733 South Milwaukee Ÿ Xxxxxx, CO xxxxxx ( (xxx-xxx-xxxx * abc@xyz.com

Marketing (Real Estate Consulting)

Qualifications Profile

    Self-assured, dynamic, and results-driven management professional with more than 14 years providing high-performance marketing, strategy development, project management, branding and positioning, and account management in the wealth management, advertising, and sports property development industries.

-    Developed and executed marketing communications strategies for key projects involving real estate markets in Latin American and China, resulting in a 35% increase in sales for a gold course development company.

-    Managed the implementation of marketing and branding strategies that penetrated new markets, increasing sales led by 15% and reducing churn rate by 10% through incentivized social media engagements and PR initiatives for a wealth management company.

    Detail-oriented, analytical and methodical with critical thinking to resolve work issues even under stress.

    Well-organized and resourceful with multitasking skills that optimize limited resources to achieve outstanding results.

    Effective people management and interpersonal communication skills that being workforce diversity into a united front for achieving shared commitments

Key Expertise

    Strategic Planning & Execution

    Marketing & Sales (Trad. & Online)

    Business Development

    B2B Sales Management

    Account Management

    Customer Service Management

    Relationship Management (Clients, Suppliers, & the Public)

    Market Research & Planning

    Product Branding & Positioning

    Marketing Communications

    Fiscal & Budget Management

    Policies & Regulatory Compliance

Technical

    Productivity Tools: MS Office, Adobe Creative Suite

    Internet: Salesforce.com

Professional Experience

    Responsible for providing strategic and tactical direction in planning and executing innovative marketing and promotion initiatives supporting a portfolio of companies, created new sales and marketing reporting structure that enable the marketing team to analyse and identify market opportunities for sales revenue growth.

    Reduced churn rate by 10%, implementing a customer retention strategy for Real Pro Systems through an incentivized social media, online public relations, and survey campaigns.

    Increased lead flow by 15% by enhancing the company s online visibility through website redesign, user-centric functionality upgrades, and targeted social media.

    Developed and steered client marketing strategies from market research to execution, benefiting economic developers, real estate developers and visitor bureaus nationwide, while driving the company s rapid growth and expansion, including a 100% increase in sales revenue in 24 months.

    Implemented a new research methodology for clients, and presented economic development strategies to over 30 clients, generating $1M in incremental agency sales.

    Pioneered in several innovative online marketing strategies that enabled the sale team to surpass upsell goal by 40%.

    Negotiated programming and pricing of media placements for all clients with budgets from $500T to $1M, supervising all agency accounts, media content production, and creative staff performance that effectively guaranteed outcomes that delivered on planned business results.

    Developed and implemented online lead generating strategies for clients involving lead funnels, lead scoring strategies, inbound marketing campaigns, and digital content.

    Managed brand strategy, creative marketing communication development, media planning, and public relations for 4 of the agency s largest accounts, promoting client upsell to generate nearly 20% of agency s revenues in 2012.

    Created advertising campaigns for the Wyoming Office of Tourism, Town of Breckenridge, Wyoming Suicide Prevention and Xxxxxx Advanced Manufacturing Association

    Developed effective content for client email marketing, optimizing content for conversion, setting performance benchmarks, analyzing results against objectives, and improving on past strategies that enable business growth.

    Tracked sales performance against KPI standards, reporting on web-based marketing analytics, inbound marketing, consumer engagement levels, paid search campaigns, email campaigns, and SEM to recommend online strategies that address every-changing market demands for clients.

- 2733 South Milwaukee Ÿ Xxxxxx, CO xxxxxx ( (xxx-xxx-xxxx * abc@xyz.com

Professional Experience (continued)

    Managed advertising projects for 3 major accounts, ensuring they were delivered on time, within budget and complying with customer specifications.

    Provided group direction in steering multiple teams and concurrent high-level projects with varying and demanding timelines and resource requirements for the Kellogg s 2012 Team USA Olympic sponsorship at the London games

    Oversaw strategic development of integrated cross-functional sales and marketing campaigns that leveraged brand position across multiple markets, distributors, and retailers for Kellogg s.

    Developed and executed point of sale, digital marketing and B2B sakes for the Miller Lite brand.

    Managed all branding and PR initiatives for Pete Dye, Golf Course Architect during PGA tournaments and PGA of America events covering advertising campaigns (print, web, social media, broadcast, etc.), events, corporate responsibility programs and sponsorships.

    Created and executed marketing communication strategies for key projects in emerging real estate markets (Latin American and China) that resulted in a 35% increase in sales.

    Provided strategic and tactical directions in marketing and lead generation initiatives for international golf course design/ real estate development, firm/brand positioning, image development, messaging and strategy execution.

    Served as point-person for developing and executing marketing initiatives for the Dye family of golf course architects.

Education & Credentials

    SOUTHERN METHODIST UNIVERSITY Ÿ Dallas, TX (1997 2001)

B.S. Marketing | B.A. Art History

Professional Training & Certifications

    HubSpot Certified (2015)

    Google Analytics and AdWords Certified

Professional Affiliations

    Member: Public Relations Society of America (PRSA)