• Top Performer who makes sound decisions to reflect positively on strategic business operations in alignment with a multi-site company s vision, value, and goals to attain a competitive advantage and generate robust company growth.
• Ambitious Self-Starter who offers experience across lifestyle, consumer products, and entertainment industries.
• Visionary Professional who rises above core challenges to improve the bottom line and achieve winning outcomes.
• Excellent Communicator who develops synergistic relationships with C-level executives, senior-level decision-makers, cross-functional professionals, creative teams, clients, and the general public; who excels in autonomous and collaborative work environments; and who leads staff by example and with integrity to expand targeted revenue.

Marketing Operations ￨ Sales

• Capitalize on the opportunity to lead forward-thinking sales and marketing initiatives for the critically acclaimed immersive theatrical experience, Sleep No More, including aggressively marketing venues to attract new business.
• Actively communicate among industry professionals to offer venues to host radio broadcasts, television programs, satellite broadcasts, and large corporate events, and develop and implement marketing strategies to attain goals.

  Successfully increased sales to continually achieve a high Return on Investment (ROI).

  Led a highly successful social media presence while increasing customer acquisition and followers.

  Developed and executed marketing strategies for live performance on the The McKittrick Hotel stages, the Manderley Bar, and The Heath, and continually established new opportunities to preserve the valuable brand.

Marketing Director ￨ Partner

• Strategically steered design and development of results-generating local, national, and international marketing campaigns, including skillfully creating and executing initiatives targeted to specific demographics to increase sales.
• Continually conducted comprehensive research on current industry trends to provide clients the best solutions for sales goals while building professional trust and rapport with a diverse group of media, press, and tastemaker contacts.

  Met all established deadlines and ensured smooth marketing operations at all times.

  Trained and led field marketing representatives to serve as brand ambassadors in local markets.

  Maximized budgeted dollars and evaluated ROI due to solid management of marketing expenditures.

  Launched new product lines for established brands and created market penetration for start-up companies.

Director of Marketing

• Utilized broad scope of industry knowledge toward directing targeted marketing for musicians, including facilitating production of music videos and interview footage, as well as driving core brand image via coordinated photo shoots.

Director of Marketing

• Expertly wrote text for product packaging (e.g. commercial, trade), and developed effective print marketing materials.

  Designed, developed, and managed innovative artist websites.

  Proactively partnered with artists to define marketing message and public image.

  Created music videos for new artists from initial concept and storyboard to airing on MTV.

East Coast Regional Promotion Director

• Maximized bottom-line performance by aggressively promoting the label s own artists to Top 40 and Crossover Radio.
• Initiated profitable collaborations with diverse trade magazines, and led dynamic marketing campaigns with radio.

  Established a consistently viable presence for artists.

  Developed a strong presence with video, retail, and street promoters.

  Liaised among R&B, Hip Hop, and Rap artists to unit East Coast / West Coast rivalries in a shared music vision.

Director of National Promotion

• Successfully developed popular nationwide radio promotions, including touring with major label artists to promote, sell, and market new music to the masses and developing highly effective strategies to maximize new artist exposure.
• Actively penetrated new markets while designing, developing, and implementing innovative strategic marketing plans.
• Exhibited experience in professionally supervising artist interviews for radio and television on local and national levels.

  Routinely acknowledged by Radio & Records trade publication due to job performance.

  Led field staff in achieving company objectives and executing national marketing strategies.

  Established the label within major competitive markets due to excellence with in-depth market research.

  Rapidly advanced from intern to executive, winning awards from Billboard Magazine and Gavin Magazine.

Master s Degree in Marketing

Bachelor s Degree in Television & Radio Communications

Windows OS / Mac OS X ￨ Social Media ￨ Able to Quickly Master Additional Software as Required

Current Board Member, Greenwich Village Little League Marketing & Social Media