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Yyyyyy x. yyyyyy



4271 Haig St. | Norton, XXXXXX xxxxxx xxx-xxx-xxxx |


Sales Representative

Sales Account Development & Servicing | Account Management | Distribution | Marketing | Problem Solving

Continuous Improvement | Needs Assessment | Presentation | Client Follow-Through


Successful and confident sales leader with 25 years experience in the horticulture/Lawn & Garden industry, over 20 years of progressive sales expertise, along with six years in greenhouse production and management. Possess a keen ability to develop client-centric strategies that boost both sales and presence within the industry. Achiever of success with clients and other important entities at all levels; excel as a team member or independently. Proven leader, instilling a sense of trust and confidence in customers and colleagues alike due to track record for delivery of impeccable service. Have been working in the area of distribution. Work well under pressure in fast-paced working environments that call for both adaptability and flexibility. Open to sales management roles in the horticulture industry that will offer opportunities for career growth and advancement.


Professional Synopsis


Eradicoat Corporation | Vice President of Sales 2007 2009

  Ensured optimal performance across sales and client servicing in effectively managing and supporting distributors and representatives

  Played a key role in developing specialty insecticide products and technology for the equine and dairy industries; handled labeling, marketing and customer base development

  Led business development efforts including the research and planning phases, as well as proposals, pitches and contract processes

  Leveraged acumen in prospecting, negotiation and successful closing to finalize new infrastructure deals; achieved 110% of sales goal for Gypsy Moth products, for example

  Worked on conjunction with township, local and state officials to offer educational guidance to homeowners on how to optimally protect their valued trees against the Gypsy Moth

  Devised successful business tactics to align with the Eradicoats marketing strategy; included delivering comprehensive customer presentations that detailed product offerings

  Also organized and developed residential and county-wide community action programs


Commerce Corporation | Sales Representative 2004 2007

  Partnered with retail garden centers via wholesale distribution; tended to 80% of their product supply needs in a Marketing Representative capacity, working with over 2K manufacturers

  Fostered positive working relationships with corporate teams and the customer base, as well as with Manufacturing Representatives for all major companies that Commerce worked with

  Implemented promotions and education focused on cross-merchandising and co-op programs to bolster sales

  Directed a team of seasonal Merchandisers in devising ideas for display sets and bringing them to life in a manner that engaged the consumers

  Skillfully developed and implemented a tax-free expense program for Sales Representatives; also played a key role in recruiting and referring top sales experts in the industry to join the team

Yyyyyy x. yyyyyy





Commerce Corporation | Continued

  Improved overall territory by 110% and grew sales from $650K in 2005 to $1.6M in 2007; resulted in a second-place ranking for the overall Cleveland lawn & garden market

  Earned the Scotts 2005 Individual Sales and Marketing Recognition Award for new business development and a seasonal (Christmas & Halloween) product honor award the following year


Wetsel Inc. | Sales Representative 2002 2004

  Served as a trusted, expert-level Horticulture Sales Representative for grower and retail products; oversaw a vast territory that covered Sandusky to Ashtabula, north of Route 80

  Achieved significant growth from under 60 customers within the territory to more than 100 garden centers and growers to service

  Also increased territory volume from $550K to $1.2M, with primary lines of business stemming from customers with whom the organization had built trust-centered relationships

  During tenure in role, became an expert in complex drop ship programs and incentives


Dayton Nurseries | Sales Manager 1999 2002

  Acted as the foremost manager of the store and its daily functions, including ordering, budgeting and overall operations coordination

  Called upon expertise to work one-on-one with customers; helped them select and purchase nursery offerings such as trees, shrubs, perennials and an assortment of garden accessories

  Supervised, guided and developed workflows for production crews comprised of up to six employees

  Developed and brought to life breathtaking landscape designs for residential and commercial properties

  Artfully and tactfully negotiated and remedied customer concerns regarding plant issues with the utmost in professionalism and timeliness

Magic Lawn Inc. | Company Supervisor/Sales Manager 1997 1999

  Coordinated and led comprehensive employee training programs due to field expertise and management of more than 50% of the company s sales territory

  Fielded service calls to maintain positive customer relations across a base of 1.4K clients

  Achieved 125% of sales goal during first year in the role and 97% in the second

  Worked diligently to surpass all production goals established and implemented by the company


Education & Credentials


Associate s Degree, Horticulture Science, The Xxxxxx State University

Vocational Degree, Horticulture, Portage Lakes Vocational School (3.8 GPA)

Member, OFA (Xxxxxx Floriculture Association)

Member, OTF (Xxxxxx Turfgrass Foundation)

License, Xxxxxx Pesticides Applicator (8A & 11E)



Yyyyyy x. yyyyyy



4271 Haig St. | Norton, XXXXXX xxxxxx xxx-xxx-xxxx |



March 19, 2018


Hiring Agent Name


Company Name


City/State/Zip Code



Dear [Hiring Agent Name],


I am currently seeking a challenging career opportunity in a (INSERT TITLE OF TARGET POSITION) capacity and am submitting my resume for your review. In advance, thank you for your time and consideration. As demonstrated in the accompanying resume, my professional qualifications include the following accomplishments:


  I bring to any sales management role years of proven success in various managerial capacities within the areas of Horticulture and Lawn & Garden Sales. This pairs well with my service delivery and customer relations savvy.


  My experiences thus far have sharpened and refined my interpersonal communication and relationship building skills, as well as my ability to surpass sales objectives and foster lasting relationships with diverse client bases.


  As a professional, I thrive under pressure as both an independent contributor and valued team member. I am trusted by those I work with as an effective supervisor, trainer and overall mentor due to having been in the field for more than 25 years in total.


  Over the course of my career, I have grown and expanded my levels of expertise in Territory Management, Negotiation, Closing and Strategic Planning, as well as additional practical areas detailed in my resume.


  To complement my impressive practical achievements, I also have an Associate s Degree in Horticultural Science and a vocational degree specific to Horticulture. I m also a licensed Xxxxxx Pesticides Applicator (8A & 11E) and a proud member of both the OTF and OFA trade organizations.


As an employee, you will find me to be a driven team player committed to supporting you in achieving your objectives through superior performance. I am confident that I could be a valuable asset to your organization and look forward to interviewing with you in the near future.



Yyyyyy x. yyyyyy

Enc. Resume

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