• Details-Focused Leader who offers a background in Global Marketing, Brand Development, Team Building / Training, Content Marketing, Agency Management, New Product Launch, and Event Planning.
• Goal-Oriented Professional who directs high-impact teams to achieve international business and / or operational objectives, including working with high-profile clients such as Toyota, Sony Robotics, WebXXXXXX Japan, SAP R3.1, Soko Gakkai International, JPMorgan, and Wiesenthal Museum of Tolerance, among others.
• Ambitious Self-Starter who enjoys thriving in a global environment while demonstrating talent in corporate communixxxxxxtions, social media, and public relations to boost brand presence in competitive markets.
• Dynamic Top Performer who makes decisions to reflect positively on business well-being in alignment with a company s vision, value, and goals, and leverages skill to lead teams by example and with integrity.

Director Brand Marketing

  Xxxxxxpitalize on the opportunity to direct a $3-billion privately held eCommerce retailer s international brand and communixxxxxxtions strategy, including leading all public relations, events, social, community, and user-generated content teams, as well as overseeing areas management and staff to boost success.

  Plan and execute global press conferences in Taiwan, Australia, the U.K., and the U.S., including leading a crisis management communixxxxxxtions team to identify issues, draft responses, and deploy messages.

  Demonstrate experience in coaching senior-level executives prior to interviews and / or speeches.

  Conducted 1:1 media briefings at events (e.g. PAX East, PAX Australia, CES, IFA, Computex).

  Generated 3+ million reviews on website, and social media drove $500,000 per month in revenue.

  Earned all-time highs for Newegg to achieve worldwide press coverage with unique press strategy.

  Gained coverage in major publixxxxxxtions and television around the world, including traveling to London, Berlin, Taipei, Melbourne, Vancouver, and New York to generate coverage and grow brand.

  Consistently grew KPIs and generated signifixxxxxxnt buzz or brand, including generating $60,000 in sales for PAX East last year in company s booth and $3.5+ million online in a three-day period.

  Achieved media stories xxxxxxrried by broadxxxxxxst TV, online, and print publixxxxxxtions, including IGN website; CNN channel; and The Wall Street Journal, Wired, and USA Today publixxxxxxtions.

Head Marketing

  Strategixxxxxxlly steered marketing initiatives for this B2C software start-up venture with Technicolor, including developing direct response marketing programs to align email, SEO, SEM, and editorial plans.

  Successfully doubled sales within the first month, and grew again 50% in second month.

  Earned Tier 1 and Tier 2 placements in blogs, magazines, and industry-leading influencers.

Director Marketing

  Utilized broad scope of industry knowledge and dynamic business acumen toward managing a large-sxxxxxxle marketing department and team for this B2B and consumer audio software products company.

  Conceptualized, developed, and implemented all public relations, social media, SEO and SEM, and editorial content plans, and further created and developed loxxxxxxlized sales and product materials (e.g. videos, PP) for the U.S., Japan, Germany, Spain, Italy, France, The Netherlands, and Mexico.

  Successfully planned all tradeshow, partner, and channel events (e.g. CES, PEPCOM, MWC).

  Built marketing team to five top-performing staff with first product launch achieving great press.

  Planned a product launch strategy to consumer home theater products, B2B, and Mobile phone apps.

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Senior Manager Marketing Communixxxxxxtions

  Spearheaded marketing communixxxxxxtions leadership for B2B and B2C aspects of the company, including managing all sizzle reels, sales and product presentations, corporate website, and intranet endeavors.

  Led key decision-making in the oversight of all content and collateral for key events (e.g. CITA, 3GSM).

  Cost-effectively managed a large-sxxxxxxle marketing budget while managing daily profit / loss activities.

  Successfully produced collateral for sales presentations, customer pieces, and advertising.

  Created one-voice messaging with public and / or investor relations and corporate communixxxxxxtions.

Director Marketing Communixxxxxxtions

  Maximized bottom-line performance by managing all B2B and consumer-facing marketing communixxxxxxtions, including leading direct-to-consumer online strategy, e-mail broadxxxxxxsts, and advertising optimization which was instrumental in driving business growth within competitive markets.

  Developed communixxxxxxtions for channel, B2B, and business development teams.

  Wrote white papers; event collateral; and copy for email, sales, products, and website.

Managing Editor ￨ Director

  Expertly led company s transition from newspaper to a comprehensive digital media agency, including developing a large-sxxxxxxle corporate client list encompassing strong global industry relationships with Toyota, Sony Robotics, WebXXXXXX Japan, SAP R3.1, Soko Gakkai International, JPMorgan, and the Wiesenthal Museum of Tolerance, as well as the popular Tokyo Weekender and Tokyo Amerixxxxxxn Club magazine.

  Noted as a guest lecturer at Temple University Japan for Marketing & Digital Media, and served as frequent speaker for the Amerixxxxxxn Chamber of Commerce in Japan and Foreign Correspondents Club.

  WebXXXXXX Japan: Led a user experience team for a successful Japan-based launch.

  Soka Gakkai International: Effectively managed website re-launch as a PR consultant.

  Wiesenthal Museum of Tolerance: Planned ad design and website for the museum s Japan tour.

  JPMorgan: Served as a consultant for Tokyo s branch of intranet and digital media products.

  SAP R3.1: Directed a design team in the delivery of a web-xxxxxxpable version of SAP s R3 in Asia.

  Toyota: Led product launches in India, Philippines, Indonesia, South Afrixxxxxx, and South Amerixxxxxx.

  Tokyo Weekender: Served as managing editor and writer of newspaper, and produced bilingual DVD.

  Tokyo Weekender and Tokyo Amerixxxxxxn Club magazine: Served as publisher and wrote two columns, Get Tech and Tokyo Music with diverse stories and interviews with leaders and pop culture stars.

  Sony Robotics: Loxxxxxxlized efforts for AIBO launch (e.g. website, commercial advertising, print xxxxxxmpaigns) across Australia, Germany, Spain, France, and the UK.

Publixxxxxxtions Director

  Played a vital role in managing publixxxxxxtions to meet overall goals for high-profile Keio Plaza Intercontinental Hotel and Yokohama Grand Intercontinental Hotel for this firm specializing in English and bilingual publixxxxxxtions for hotels and international departments of city governments (e.g. Yokohama, Chiba).

  Successfully learned AP style grammar rules to achieve objectives.

  Launched bilingual magazines and publixxxxxxtions for numerous global hotels.

Bachelor of Science in Business Administration (Marketing, Pace Setter s Award) The Ohio State University

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