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Market Research and Competitive Intelligence Executive
Accomplished w Client Centered w Detail Driven w Leader w Mentor w Innovative w Highly Effective
Extensive experience managing and directing market research and analysis efforts for clients in a variety of industries including technology, financial services, politics, retail, and entertainment
Excellent communicator with demonstrated ability to collaborate with clients, staff, management, business partners and others at all organizational levels
Skilled research professional with the ability to easily translate results and insights for diverse audiences, whether they are very familiar with research or are research novices
Methodology generalist with experience in a broad range of research approaches, including but not limited to qualitative, quantitative, and modeling
Outstanding blend of organization, prioritization, leadership and interpersonal skills
Proven ability to lead and supervise team members, manage a wide range of duties simultaneously and coordinate multi-level directives within market research, analysis, and synthesis roles
Direct multi-site cross-functional teams across all projects and organizational initiatives from concept to completion
Provide sound consultative advice to executive-level teams and board members
Mentor and lead teams by example and with integrity to deliver services excellence
Consistent success is rooted within the combined concepts of quality, continuous improvement and effective process enhancements
Data-Based Strategic Communication
Team Contribution and Leadership
Methodology Generalist Versatility
Staff Training and Development
Synthesizing Big Picture Results from Data
Innovative Solution Design and Execution
Cost and Budget Efficiency
Initiated, designed, created, and implemented the company s award-winning AdLab core offering now used throughout the company. Work has been highlighted in business press including Forbes and AdAge.
Shared the 2013 David Ogilvy Gold Award and the 2014 David Ogilvy Silver Award for research work.
Received the company s Excellence in Existing Client Development award in 2013.
PSB Research (formerly Penn Schoen & Berland Associates), Washington, D.C., 7/2002 present
Senior Vice President (1/2014 present)
Oversee the company s AdLab practice used in all offices and by most teams within the company. Support offices across the country in AdLab promotion and application, including meeting with clients.
Serve as lead or co-lead on 3 of PSB s 10 largest clients, including 10 years on the company s largest, managing a variety of projects deploying diverse methodologies to address clients needs and meet their objectives.
Overhauled PSB s thrice-weekly movie tracking study. Improved methods and efficiencies to realize savings of 10% on direct costs and 15-20% in staff time.
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Professional Experience, continued
Spearhead 2 to 3 special projects annually as directly assigned by the CEO. Projects are based in varied offices and generally are both high-profile and complex. They frequently offer only a relatively short timeline.
Continue to work with the Seattle office established to serve a large consumer technology client. That office now maintains approximately 36 employees.
Vice President (1/2008 12/2013)
Centralized and integrated PSB s advertising and creative testing process to create, test, and implement AdLab, an award winning approach to synthesizing effective competitive intelligence using market research data.
Simultaneously increased personal client work by nearly 100% through building deeper relationships with existing clients and doubling personal client list.
Director and Chief of Staff (4/2006 12/2007)
Managed all hiring and training for the Seattle office; ensured full staffing for each project based in the rapidly-expanding Seattle office.
Assisted West Coast Managing Director with growing existing accounts as well as identifying and presenting to new potential clients.
Effectively managed the office s rapid growth to include many new clients across several industries.
Established PSB s retail research team to focus on shopper insights for both brick & mortar and online retailers.
Project Manager (9/2003 3/2006)
Proficiently managed establishment of a new Seattle office originally initiated primarily to more conveniently and directly serve one of the company s largest clients.
Recruited, hired, and trained all junior staff and administrative employees.
Analyst (7/2002 9/2003)
Served on the technology innovative team charged with discovering effective means of automating internal processes to increase internal efficiency while also decreasing data errors.
The team created valuable products and processes leading to producing the industry s best turnaround times while simultaneously greatly increasing data accuracy.
BS Economics and BS Political Science, University of Utah, Salt Lake City, UT
Volunteerism and Community Involvement
Regular political campaign volunteer
o Promote voter registration and get-out-the-vote efforts.
o Active in local, state, and national campaigns as well as special-interest environmental topics.
o Teach Sunday School
o Developed and instruct a financial preparedness course
o Coordinate community and charity outreach activities. Identify volunteer opportunities for congregation members.
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Hiring Agent Name
I am currently seeking a challenging career opportunity in a (INSERT TARGET POSITION) capacity and am submitting my resume for your review. In advance, thank you for your time and consideration.
I offer proven market research, data distillation, and knowledge synthesis experience ranging from effective research design to creation of highly useful competitive intelligence. As demonstrated in the accompanying resume, my professional qualifications include deep market research expertise as well as skill in creating effective and strategic communication generating gratifying results. I have effectively applied my skills and knowledge toward building sound rapport with clients, adapting presentations to those across the spectrum of knowledge of market research, building the client base, and maintaining large accounts long term.
To complement this background, I offer proven ability to lead and supervise team members, manage a wide range of duties simultaneously and coordinate multi-level directives within market research, analysis, and synthesis roles as well as an outstanding blend of organization, prioritization, leadership and interpersonal skills.
As an employee, you will find me to be a driven team player prepared to deliver immediate and long-term results and committed to supporting you in achieving your objectives through superior performance. I am confident that I could be a valuable asset to your organization, and look forward to interviewing with you in the near future.
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