Yyyyyy x. yyyyyy

297 N. State College Blvd., #3125 ~ Orange, CA 92868 ~ 562-279-3749 ~ abc@xyz.com

Objective

  Accomplished e-commerce leader seeking a challenging role to increase sales and profits and build brands.

Summary of Qualifications

  Proven track record of building a brand from scratch and generating more than $400,000 in sales within five months.

  Outstanding knowledge of online tools to assess the viability of products and services to reach customers.

  Leveraged Facebook to identify potential customers and acquire real time feedback about products clients would buy.

  Experience developing marketing strategies and brands and also leading and hiring marketing team members.

  Worked closely with web designers and a Virtual Assistant to create a unique ecommerce site that exceeded goals.

Areas of Expertise

New Business Development Product Development & Launches Customer Acquisition

Audience Insights Testing/Segmentation Brand Management

Social Media Marketing Brand Management Staff Management/Hiring

Blogging/Copywriting Email Marketing Vendor Relations/Negotiations

Professional Experience

Owner, Shop Zombies LLC (www.shopzombies.com) Orange, CA Feb. 2016-Present

  Created an e-commerce platform focused on selling up to 40 different products in the zombie genre.

  Generated more than $400,000 in sales in less than five months with a 12% profit margin.

  Sold more than 12,000 coffee mugs for $23.98 with shipping to generate $287,760 in sales.

  Developed a unique zombie brand, including for the coffee mug, which reveals different colors and zombie image when a hot liquid is poured into the product.

  Built ecommerce platform using Shopify and hired and working closely with web designers and a Virtual Assistant.

  Located affordable and talented personnel and resources via Fiverr and Upwork (formerly Elance-oDesk).

  Identified market segments by leveraging Facebook marketing tools to cost-effectively test, launch and scale products.

  Used Facebook Audience Insights to determine what consumers would purchase for zombie t-shirts and other products.

  Leveraged Qwaya to analyze advertising campaigns on Facebook and optimize marketing efforts.

  Developed and cultivated a list of more than 20,000 potential customers from Facebook Audience Insights.

  Hired Teelaunch to provide print-on-demand services when customers ordered zombie t-shirts.

  Developed a unique blog and social media accounts on Facebook, Twitter, Instagram and Pinterest, including pulled viral content using Postradamous.

  Used Facebook advertising to launch and scale campaigns to more than 10 million potential customers.

  Increased social media likes on the official Shop Zombies Facebook page from 0 to 25,000 likes.

  Maximized Klaviyo, an email platform for ecommerce and web businesses, to build customer relationships.

  Negotiated pricing and distribution agreements with international suppliers in China.

Marketing Manager, Oberthur Technologies (OT) Rancho Dominguez, CA Jan. 2015-Feb. 2016

  Collaborated with the Vice President of Marketing to plan and execute participation in events and tradeshows.

  Played an integral role preparing the marketing plan, including the short and long term strategy.

  Oversaw public relations and tradeshow budgets, and worked closely with the company s PR agency and consultants.

  Managed contracts and all communications materials such as brochures, hand-outs and content for presentations.

Yyyyyy x. yyyyyy

297 N. State College Blvd., #3125 ~ Orange, CA 92868 ~ 562-279-3749 ~ abc@xyz.com

Professional Experience (continued)

Head of Group Marketing, IT Governance Ely, UK   ​    Sept. 2013-Oct. 2014

  Led international marketing efforts for this online seller of cyber security training consultancy and books for businesses.

  Created marketing plans and supported growth within five key product and service portfolios target global customers.

  Managed global marketing campaigns across six markets, including generating web traffic.

  Played an integral leadership role helping to improve revenue 25 percent year-over-year.

  Supervised and led a team of 12 marketing personnel, including interviewing and hiring staff.

  Spearheaded company participation in six annual trade shows, plus a major annual cyber security event.

Marketing Manager, credit360 Cambridge, UK May 2011-Aug. 2014

  Led global marketing initiatives for this provider of sustainability data management software (SaaS), including media relations strategy and execution across the Americas and Europe, Middle East and Africa.

  Supervised the launch of two new websites in five different languages.

  Oversaw the company s online and social media presence, including on LinkedIn and Twitter.

  Repositioned multiple brands, specifically highlighting five new product areas for growth.

  Increased sales and visibility in key markets, including expanding to four markets and achieving higher participation in RFPs, while simultaneously scaling marketing processes.

  Managed all aspects of coordinating and executing user forums and over 30 tradeshow events.

Marketing Specialist (moved to London, UK in Jan. 2011), Aristocrat Technologies Las Vegas, NV May 2009-May 2011

  Demonstrated excellent leadership while marketing a software platform for the gaming industry.

  Played a key role debuting two software applications in key U.S. markets, including a Business Intelligence solution leveraging a MicroStrategy backbone and a software/hardware application designed to improve the user experience.

  Grew customer touch points from 350 sales-centric contacts to 4,000 decision makers and end users, including at two user conferences that reached over 700 targeted customers.

  Upon transfer to the UK, deployed iPad mobile technology to support the launch of key gaming concepts at a major trade show and also managed the integration of the technology into existing product marketing strategy.

Sales Representative (promoted after three months as Intern), SmithBarnas and Associates Valdosta, GA 2007-2008

  Acquired funding valued at $100,000 after designing a marketing plan for PeoplePlus Solutions.

  Played a key role helping to generate leads sales and improve relationships with customers through direct marketing and other marketing collateral materials.

Education

Bachelor, Business Administration, Marketing; graduated in May 2008 (3.0 GPA)

Valdosta State University Valdosta GA

Continuing Education and Training

Completed eCommerce course, eCom Premier Academy with Justin Taylor and Robert Nava

Completed Shopify Shooting Pro Course