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Yyyyyy x. yyyyyy


0000 xxxxxx xxxx , xxxx , xxxxx 00000 218.779.3151


Marketing Director / Manager

Product Marketing Program Management Customer Service Excellence

Project Management Team-Building & Leadership Collaboration Budgeting




         Methodical, resourceful, and adept at leading creative development and execution of high-impact marketing campaigns to achieve specific company objectives.

         Advanced understanding of marketing communications such as direct marketing, advertising, digital marketing, event management, public relations, and social media.

         Considerable expertise in strategic planning, brand management, corporate communications, team leadership, agency/vendor management, and stakeholder relations.

         Able to inspire unified teams to achieve project goals in precise alignment with fiscal, timeline, and quality criteria.

         Excel at leveraging digital media communications spanning social media marketing and social networking (i.e. Facebook, Twitter) to propel brand awareness and competitive positioning.

         Adept at masterminding creative projects from start to finish, while ensuring marketing and digital materials contain brand and message consistency as well as unparalleled standards of quality and innovation.

         Considerable staff leadership experience including hiring, training, coaching, employee engagement, mentoring, and motivation.


Selected Qualifications


         Two-time winner of Alerus highest company award based on exemplary performance

         Steered seamless employee integration through innovative communication strategies, marketing activities, and special events during 18 acquisitions between 2002 and 2016.

         Controlled budgets exceeding $1M in orchestrating two complete rebranding initiatives.

         Partnered with senior leadership to secure naming rights for new event center valued at $3M.

         Cost-effectively administered marketing budget of nearly $2.5M allocated across five regional markets, national market, and five distinct product lines (banking, mortgage, retirement benefits, employee benefits, and wealth management).

         Defined customer service standards and launched secret shopper program to improve customer experience and elevate company net promoter score.

         Pioneered formal customer onboarding program for Alerus and first-ever competitive strategy.

         Directed multi-channel campaigns including B2B initiative to recently achieve 150% ROI.

         Shaped social media direction, programs, and activities to yield 13% average increase in followers per year across major platforms such as Facebook, LinkedIn, and Twitter from 2014-2017.

         Championed checking account analysis project to capture $350K in annual savings.

         Led first segmentation study to optimize use of marketing resources, vital to achieving and maintaining budget compliance.





Yyyyyy x. yyyyyy Page 2 of 2


Professional Experience


Alerus Financial, Grand Forks, ND, 1997 to 2017

Director, Marketing and Customer Management 1999 to 2017

         Spearheaded marketing and customer management operations for $2.1B bank including wealth management division with $3.8B in assets under administration and retirement division having $27B in assets under administration.

         Managed, motivated, and supervised personnel including Brand Manager, Research and Analytics Manager, Digital Content Manager, Corporate Communications Manager, Graphic Designer, and Marketing Assistant.

         Established position descriptions and devised budgets to align with organizational growth and labor budget limitations.

         Administered employee performance reviews and collaboratively prepared personal development plans to maximize job satisfaction, morale, and retention.

         Planned, coordinated, and executed more than 20 marketing events and trade shows annually.

         Project-managed development of company intranet in tandem with human resources department to enhance internal communication and collaboration.

         Created and implemented strategic planning template still in use by executive management.

         Fortified brand positioning, clarified target audiences, and masterminded local and national marketing strategies, programs, and campaigns.

         Cultivated, nurtured, and maintained highly cooperative relationships with outside advertising to augment marketing efforts and outcomes.


Marketing Specialist 1997 to 1999

         Collaborated with senior leadership and advertising agency to conceptualize, plan, and execute high-impact media campaigns, public relations efforts, promotions, and sponsorships.

         Teamed with sales force and graphic designer to craft and implement compelling proposals, presentations, and collateral templates.


Prior Background:


Supervisor and Telemarketer, ProMark, Grand Forks, North Dakota

Sales Consultant, Conlin s Furniture Store, Billings, Montana


Education & Credentials


BA, Communication

University of Minnesota Duluth, Duluth, Minnesota


Diploma, Bank Marketing and Management, Honors

American Bankers Association, School of Bank Marketing, Atlanta, Georgia


Certified Financial Marketing Professional

American Bankers Association


Completed extensive and ongoing professional development in Leadership/Management and Sales during 20-year career at Alerus


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