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Performance-focused leader specializing in driving multimillion-dollar luxury market growth, creating strategic initiatives, managing multi-site projects, and cultivating a strong company image promoting leading-edge
industry results eager to offer proven experience toward maximizing an employer s bottom line.
Multimillion-Dollar Sales ￨ Marketing ￨ New Business Development ￨ Advertising ￨ Media Campaigns
Territory Management ￨ Quality Control ￨ Policy / Procedure Development ￨ Client / Customer Relations
Product Launch / Promotions ￨ Process Optimization ￨ Product Delivery Systems ￨ Best Practices ￨ Communications
Multidisciplinary Team Building ￨ Training / Development ￨ Budget Control ￨ Forecasting ￨ Strategic Planning
Highly Accomplished, Entrepreneurial Sales & Marketing Executive who excels at analyzing multi-region customer needs, identifying lucrative growth opportunities, defining strategies for capturing new business, and attaining leverage in competitive markets to deliver sustainable revenue. Visionary Professional who is recognized as a thought leader offering solutions-centric critical thinking for change-oriented results, and who makes big picture decisions to align with a company s goals with a keen awareness of market share potential. Excellent Communicator who develops synergistic relationships with cross-geographical executives, sales teams, and customers, and who coaches, mentors, and leads staff by example and with ethics and integrity while maintaining exceptionally low employee churn.
Cardel Homes, Tampa, XXXXXX (2015 Present)
Vice President of Sales & Marketing
Capitalize on the opportunity to lead forward-thinking luxury home sales with an average price point of $650,000 while directing sales and marketing operations across 4 counties on Xxxxxx s West Coast. Conceptualize, develop, and execute profit-centric ad campaigns via collaborations with corporate marketing teams and local ad agencies.
Developed training programs for West Xxxxxx staff that were ultimately adopted nationwide.
Improved margins by 5 points within 6 months via judicious market analysis and price increases.
Improved underperforming communities via staff reassignments, training, and product adjustments.
Profitably fed land pipeline via personal network of land brokers, land developers, and property owners.
Bonded Builders Warranty Group, St. Petersburg, XXXXXX (2013 2015)
National Sales & Marketing Manager
Strategically steered nationwide sales and marketing initiatives offering 2-year systems and 10-year structural new home warranties to thousands of builders across all 50 states, including planning and executing marketing campaigns via social media, web design, video production, and print advertising. Recruited, trained, mentored, and managed top-performing national sales staff while launching 2 new territories and recruiting additional local representatives. Expertly detailed budget development with consistent performance in maintaining and conforming to set budget goals.
Profitably promoted products at builders shows, HBA events, and energy conferences.
Planned and presented annual sales conferences and training rallies for national sales staff.
Exceeded plan and growth in excess of 10% annually within a sluggish national housing market.
Led use of CRM system, Salesforce, and designed multi-part eBlasts via Salesforce Marketing Cloud.
Launched new product, Residential Energy Guarantee, via extensive sales campaigns and media blitzes.
American Land Lease, Clearwater, XXXXXX (2011 2013)
Regional Vice President of Sales & Operations West Coast
Utilized broad scope of industry knowledge toward directing all sales and operations for communities developed for seniors throughout a 200-mile Xxxxxx West Coast territory. Directed multi-site teams of sales counselors, community managers, and support staff while conducting all state-wide sales training. Developed and managed multimillion-dollar budgets, and designed and launched ad campaigns designed to target a senior adult market.
Designed and developed customized strategies to proactively improve all business aspects.
Increased sales via a comprehensive program of sales training and creative target marketing.
Increased resident satisfaction via regularly scheduled Town Hall and weekly community meetings.
Rated Exceeds Expectations in a 2013 employee review prepared by company s CEO and president.
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Grimaldi Commercial Realty, Tampa, XXXXXX (2009 2011)
Maximized bottom-line performance within a competitive real estate brokerage by leading targeted sales with a professional emphasis in industrial, retail, and professional office realty, as well as land acquisition suitable for such.
Recognized as a Top Listing Agent and 2nd in production behind the company s president.
New Millennial Homes ￨ Genesis, Tampa, XXXXXX (2006 2009)
Vice President of Sales & Marketing
Drove business growth by leading results-generating community and on-your-lot sales staff across rigorous Tampa Bay market operations. Conceptualized and developed on-your-lot policies and procedures to meet key objectives.
Designed and implemented new marketing campaigns for the launch of on-your-lot business.
Beazer Homes, Inc., Tampa, XXXXXX (2004 2006)
Vice President ￨ Director of Sales & Marketing Tampa, XXXXXX Division
Led profit-focused decision-making across high-volume sales / marketing operations generating $24+ million in revenue with profit earnings of $34+ million. Recruited, trained, mentored, and managed a team of 2 general sales managers, 2 marketing assistants, and 18 sales staff within 3 West Central Xxxxxx counties in promoting sales across 15 neighborhoods with pricing ranging from $200,000 to $500,000+. Cost-effectively prepared and managed a $2-million advertising / model operating budget. Resourcefully liaised among Construction, Land Development, Land Acquisition, Accounting, Purchasing and Estimating departments, as well as Mortgage and Title companies. Implemented focus groups to evaluate product lines and projects. Conducted field site visits for key projects.
Increased profits 262%+ via product diversification efforts.
Evaluated product lines to increase quality and decrease costs.
Led Selection Studio results to achieve Top 4 nationwide performance.
Developed a new division sales training manual and employee handbook.
Recognized as a 7-time Beazer Homes Top-Performing Sales Division in the nation.
Increased Tampa earnings from $9.1 million to $33 million with unit sales from 374 to 683.
Improved customer satisfaction to attain status as #1 ranking division for Beazer nationwide.
Continually maintained low employee churn to be recognized in Top 5 nationwide performance.
Boosted sales via development of Big Red Weekend campaign to achieve 67 inventory sales in 3 days.
US Home, Tampa, XXXXXX (2002 2004)
Expertly managed 1,100+ sales across a 3-county territory while mentoring and managing 36 sales counselors. Spearheaded implementation of local training programs to consistently reinforce national sales practice standards.
Substantially improved company profits via aggressive pricing and competitive cost reductions.
Centex Homes, Tampa, XXXXXX (1991 2002)
Vice President of Sales & Marketing
Played a vital role in driving 700 sales across a 5-county territory while managing 23 results-oriented sales counselors and 2 general sales managers. Offered Southeast U.S. sales trainer role due to outstanding performance.
Rapidly promoted from initial role as sales counselor to VP of Tampa and Sarasota / Manatee Divisions.
Bachelor of Arts in Business Management University of South Xxxxxx
Real Estate License State of Xxxxxx
National Home Builder Sales Training Seminars
Recruiting & Hiring ￨ Managing, Motivating & Leading ￨ Sales Training Programs
Centex Homes Promotions Spokesperson (TV Channels 28 & 13 and Local Radio Shows)
Charlies Daniels Foundation Volunteer ￨ Mike Alstott Family Foundation Volunteer ￨ Dream Home Giveaway
Builders Association of Greater Tampa Member ￨ The Children s Home Volunteer￨ Sales & Marketing Council Member
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