Beverage Sector Professional, with in-depth Sales, Marketing, Strategic Planning and Customer Support experience, seeking a National Accounts Management assignment

  Bachelor of Arts Degree with multiple relevant Certifications and additional professional development coursework

  Over 17 years of in-depth wine and spirits industry experience; exceptional skills in sales/sales training, marketing, business analysis/development and operational management, with outstanding capabilities in developing strategic planning toward meeting/exceeding sales objectives

  Continually utilize crucial strengths in developing and maintaining interpersonal working relationships that support on-going client loyalty resulting in increased revenue production

  Interface collaboratively with organizational regional managers to maximize sales opportunities as well as assure program compliance; also work closely with supplier partners toward common goal of increased market share and revenue growth

  Highly proficient in use of Microsoft Office Suite programs, Workday and SAP

Breakthru Beverage Group - BBG (formerly The Charmer Sunbelt Group), Linthicum, MD 2011 Present

Director of National Accounts On-Premise, East

         Hold comprehensive responsibilities for managing sales/marketing activities to national account customers; valued at $60M in annual sales.

         Employ subject matter expertise and experience to design crucial sales planning for major supplier brands and deliver presentations to national account decision-makers.

         Expertly present state-level program to support/enhance mandated as well as optional placements, and collaborate with managers in maximizing sales opportunities while ensuring adherence to organizational programs; employ active compliance analytics to surface SKU gaps/volume.

         Regularly interface with supplier partners to achieve sales goals, and continually monitor inventory products/levels to assure best pricing for customers in company s 15 market areas; utilize category management to support procurement efficiencies.

         Successfully drive traffic/purchase activities through the use of BBG Concept Selling & Trade Training program; also serve as company representative at array of industry events/functions, including VIBE Convention, Aspen Food & Wine Classic, NACE meetings and CORE events.

Capital Wine & Spirits LLC, The Charmer Sunbelt Group, North Wales, PA 2007 2011

Director of National Accounts

         Effectively managed programs as well as relationships of company suppliers regarding national accounts activities; skillfully performed national accounts mandated programming, accounting for 24% of total wine-on-premises business/20% of spirits-on-premises and sold in optional programs.

         Was charged with overseeing work performance of one Field Sales Manager and three Sales Associates; developed sales goals and designed incentive programs as well as marketing plans for National Accounts Sales Department.

         Represented organization at various industry events such as the CHEERS Convention, the Aspen Food & Wine Classic and NACE meetings and was tasked with responsibilities for implementing SAP activities company-wide.

         Also made sales calls directly to headquarters of specified national accounts and was successful in achieving 100% of performance-based bonus incentives during each applicable year.

Capital Wine & Spirits LLC, The Charmer Sunbelt Group, North Wales, PA 2005 2007

Director of Channel Development

         In this role skillfully oversaw National Accounts Department and Charmer Sunbelt Group corporate responsibilities; developed new casino/catering Sales Department and facilitated introduction of a new Regional Sales Specialist Division, with responsibilities for interviewing/hiring/training three new Sales Associates to provide statewide coverage for specific wine/spirits offerings.

         Established sales goals for Sales Specialists as well as National Accounts Sales Associates and designed various incentive programs that aligned with supplier goals.

Professional Synopsis continued from Page One

Capital Wine & Spirits LLC, The Charmer Sunbelt Group, North Wales, PA 2002 2005

National Accounts Manager

         Applied management skills in developing departmental team, growing to four personnel from initial single individual; developed/sold to regional/local national accounts and implemented all supplier programs and minimum standards goals for Sales Associates.

         Continually monitored and managed inventory and assisted with any pricing issues.

Capital Wine & Spirits LLC, The Charmer Sunbelt Group, North Wales, PA 2000 2002

Sales Representative

         Successfully completed Apprentice-level Beverage Professionals Course and was charged with comprehensive responsibilities for developing on-premise accounts in Central Pennsylvania.

Performance Personnel, Lancaster, PA 2000

Manager

         Provided expert leadership three-individual internal staff/80+ personnel external staff; met responsibilities for developing client base/new customers.

Interim Personnel, Lancaster, PA 1998 2000

Branch Manager

         Skillfully managed work performance of two internal staff personnel/90+ external employees; was successful in growing new business accounts by 20%.

Loews L Enfant Plaza, Washington, DC 1998

Access Sales Manager

         In this role booked sales and developed banquet event orders for groups meeting specific revenue/size criteria; accounts included American College of Obstetricians and Gynecologists, Ocean Spray and Tauck Tours, among others.

Loews Hotels National Sales Office, Washington, DC 1996 1998

Regional Sales Administrator

         Effectively served in liaison role between event planners and Lowes Hotels; skillfully organized/participated in industry trade shows and diligently maintained sales records/reports for Lowes Hotels.

Associated General Contractors of America, Washington, DC 1994 1996

Administrative Assistant, Public Affairs

         For this 30K-member construction association, developed/maintained files covering all aspects of Public Affairs activities; also provided exceptional customer service for associate members.

University of Maryland, College Park, MD

Bachelor of Arts, Government and Politics, 1994

Certified Specialist of Wine

Certified Beverage Professional, Apprentice Wine & Spirits, Journeyman Wine

Passed First Level Master Sommelier Course

Member, Children of Restaurant Employees- CORE

Member, Women of the Vine and Spirits

Completed Congressional Internship with Robert Wise