• Dynamic CPG Executive who makes sound decisions to reflect positively on Lawn & Xxxxxxrden category business in alignment with a company s vision, value, and goals to attain a competitive advantage and generate robust growth, and has experience successfully launching 30+ new products to add significant new companywide revenue streams.
• Visionary Professional who rises above core challenges to improve the bottom line and achieve winning outcomes, including exhibiting a deep understanding of high-profile manufacturers such as Monsanto, Syngenta, DowAgro Sciences, and MGK, as well as cost-effectively negotiating lucrative supply agreements to boost the bottom line.
• Award-Winning Leader who conceptualizes profitable sales and marketing strategies, drives revenues and profits for consumer product orxxxxxxnizations, understands business issues, and implements consultative sales approaches.
• Excellent Communicator who is recognized as the go-to solutions developer who creates synergistic relationships with decision-makers, shareholders, cross-functional professionals, and clients; who excels in autonomous and collaborative work environments; and who leads staff by example and with integrity to build strong teams to expand revenue.

Vice President of Sales & Marketing

• Capitalize on the opportunity to lead forward-thinking sales and marketing initiatives, including facilitating targeted trademark of WorryFreePedi Tablets, as well as handling all facets of dynamic branding and packaging of the Tablets.
• Efficiently generate primary data with AC Nielsen to define the size and scope of the profitable market for WFP Tablets.
• Ensure seamless operational processes by accurately managing EPA and state registration requirements to meet goals.

  Successfully secured comprehensive listings for WFP with both CVS and Target retail brands.

  Expertly identified HBA broker to drive sales in mass, grocery, and drug channels of distribution.

  Conceptualized and designed WFP sales brochure and identified an individual to produce a 1-minute video.

  Recently signed licensing agreement with Terminix to market numerous pesticide products under brand name.

Director of Retail Sales

• Strategically steered high-volume retail sales and new business development initiatives by reviewing comprehensive cite all data related to consumer product labels and formatting labels into easy-to-understand format for end users.

  Successfully redesigned several Senoret labels in the ant bait category.

  Negotiated a new supply agreement with Valent BioSciences on behalf of Senoret.

  Generated $325,000 in registration business for ATS during first 24 months from 2011 to 2013.

  Launched Senoret with 4 new consumer product labels with new active ingredients; attained $2 million in 12 months.

  Collaborated with company president on new rodenticide patent designed to reduce dead mouse in-home odor.

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Director of Retail Sales

• Maximized bottom-line performance for this leading manufacturer of bait controls featuring rodenticides and molluscicides, including coordinating sales with profit / loss and development of patient products for the consumer market.
• Proactively collaborated among sales, manufacturing, customer service, and regulatory affairs to drive business results.

  Increased retail revenue to $3+ million annually and drove $18 million in incremental sales from 2005 to 2011.

  Launched new reusable Mouse Trap and Rat Trap under brand name NeverMiss Reusable Traps; sales exceeded $400,000 in first 24 months and secured listings with ACE Hardware, Do-It-Best Hardware, and Handy Hardware.

  Doubled revenue with Premier Tech Home & Xxxxxxrden by tripling Liphatech listing via difethialone rodenticides launch.

  Built new partnership with Scotts Miracle-Gro, including developing a family of rodenticide products marketed under Ortho brand; Ortho rodenticide products listed with Home Depot, Lowe s, and Walmart; generated $2+ million in Year One; developed EPA-compliant Reusable Mouse Bait Station and secured listing for same in Home Depot.

  Created new personally patented reusable Ant / Roach bait station for Black Flag Brands with their former president.

Lawn & Xxxxxxrden Brand Manager ￨ Director of Pesticides

• Utilized broad scope of industry knowledge toward directing lucrative brand management and product promotions, including growing revenue from $20 million to $40 million within a highly competitive consumer products environment.

  Honored with Masters Award in 1991, 1992, and 1993.

  Recognized as the Highest Impact Employee in 1995, 1996, and 1997.

  Launched the first 1-year Home Pest Control by re-writing the Valent BioSciences deltamethrin label.

  Trademarked brand name BUGMAX 365 and generated $3+ million in revenue during the first 24 months.

  Designed the first snap cap Ant / Roach bait station under brand ANTMAX and ROACHMAX, including installing bait station filling equipment ($250,000 investment) and driving sales from $2 million to $3.75 million in Year One.

  Developed Supply Agreement with DuPont to fill DuPont s Indoxacarb Bait Station Arenas in 2004, including successfully adding $4.5 million in incremental revenue from 2000 through 2005 to Enforcer Products bottom line.

  Launched ZEP PRO PEST line in Home Depot in 2001, including featuring a lineup of 8 SKUs generating $3+ million in revenue in Year One; lineup was cutting-edge rodenticides and insecticides with high-tech, low-dose molecules.

District Account Manager

• Played a vital role in directing large-scale district accounts management for this lawn and xxxxxxrden product manufacturer, including facilitating lucrative Walmart distribution of industry-leading Ortho products to boost success.
• Applied strong leadership talents toward mentoring and managing a customer service-focused team of 5 employees.

  Honored with Best in Midwest Sales Award for excellence in job performance.

  Increased revenue $3.8 million in 3 years via strong sales and district account leadership.

Graduate Studies in Broadcast Management University of Cincinnati

Bachelor of Arts in Communications (Journalism Emphasis) John Carroll University