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Yyyyyy x. yyyyyy
3433 Kroms Dr. Xxxxxx, XXXXXX xxxxxx xxx-xxx-xxxx abc@xyz.com
Executive Profile
Award-winning Sales and Marketing expert with a highly successful track record of developing cutting-edge marketing strategies to increase brand awareness and enhance corporate image. Proven history of sales achievement within competitive sectors; able to easily develop and mentor effective sales teams to create a solid, lasting market presence. In pursuance of a Director or Executive-level Business Development role that will allow for leverage of healthcare acumen, as well as deliver opportunities for growth.
Career Highlights
Boosted market share via targeted acquisition of contracts including GPOs, VMS and state associations (Aqueor)
Drove business to surpass FY 2012-2013 net revenue goals by successfully negotiating and securing key contracts (Aqueor)
Played a key role in achieving first-place national ranking for East Coast sales in 2010 (Kindred)
Grew the Physician referral base by developing positive relationships and integrated physician/patient lifestyle management solutions; called on over 300 practitioners per territory (Kingley)
Enlarged service area to three states with eight locations; also increased staff from five FTEs to 35 over the course of two years (Kingley)
Tenaciously negotiated 12 business partnerships with independent organizations and businesses in two years; founded the largest network of Registered Dietitians in NJ (Kingley)
Retrained Registered Dietitians, Exercise Physiologists, Behavior Therapists and Department Directors in best practices that support value added services and profitability (Kingley)
Developed new channels and services including partnerships and referral groups; generated additional revenue streams and secured specialty physician referral networks (Kingley)
Was an Advisory Committee Representative for Heart Failure and Cardiac Transplantation Programs (Robert Wood)
Prepared for JCAHO Department Accreditation; updated and set into motion an Outpatient Department and all related policies and procedures (Robert Wood)
Core Skills
Sales & Account Management | Behavioral Health | Budgeting | Business Development |Cardiac Electrophysiology | Cardiac Medicine
Client Relations | Closing Skills | Communication | Contract Processes | Corporate & Executive Health | Cross-Selling | Diabetes
Exercise Physiology | Financial Controls | Forecasting | Hyperlipidemia | Hypertension | Lead Generation | Marketing | Medical Education
Fitness | Nutrition Therapy | Needs Assessment | Negotiation | New Product Recommendations | Operations Management | Presentations Product Demonstrations | Project Management | Relationship Building | Research | Retention | Safety | Service Adaptation | SPIN Selling Strategic Planning | Staffing | Stakeholder Relations | Supervision | Trade Shows & Meetings | Training & Development | Turnarounds
Professional History
TOWSON UNIVERSITY
Wellness Center Director, 2013-Present
Lead daily operations for sales, marketing and program development in the areas of Medical Fitness, Cardiac Rehabilitation, Nutrition and Wellness services
Mesh the University s Kinesiology Research and students practical learning at the Center
Instruct 100 students per semester as an Adjunct Professor for Kinesiology 369
AEQUOR HEALTHCARE
Strategic Accounts Manager, 2011-2013
Helped client realize the value of benchmark-quality standardization across healthcare programs by driving brand awareness by differentiating process improvement
Engaged actively in RFI/RFP development, presentation and contract negotiation processes
Fueled sound business development within the NY-NJ-PA Region
KINDRED HEALTHCARE
Clinical Liaison, Long Term Acute Care Hospital, 2010-2011
Bolstered brand awareness by marketing to C-level executives, Physicians and Case Managers/Social Workers
Led administrative meetings with CEOs to garner swift growth and ongoing referral relationships within formerly inactive accounts
Recognized clinically by CEOs as offering optimal patient and clinical evaluations
Trained new Clinical Liaisons relative to Patient Assessments, Clinical Evaluations, Procedures, Expense Reporting and the Salesforce CRM application
Delivered executive presence at functions statewide and across accounts each day
Yyyyyy x. yyyyyy
Continued
KINGLEY INSTITUTE, LLC
Director of Operations, Medical Wellness Services, 2006-2010
Headed day-to-day operations in areas including Nutrition Therapy, Fitness, Behavioral Health, Marketing, Sales Training, Corporate/Executive Health Programs, Retention, Safety and Client Relations
Created and managed a corporate sales training to increase retention of clients; both sales and retention boosts led to capacity enrollment and recognition as an industry leader in revenue
Worked across physician service lines e.g. Cardiology, Oncology, Orthopedics, Internal Medicine, OB/GYN, Primary Care, Pediatrics and mote
Led the business strategy and marketing concept used to promote medical wellness in conjunction with Physician Groups, XXXXXX-owned businesses, clubs and facilities
Improved the marketing position of the company to corporate clientele by increasing brand name recognition; spoke nationally at Club Industry East (CIE) in 2008 in NYC to do so
Directed executive and professional personnel in client relation trainings and an on-boarding process for all clients; enriched retention, usage and compliance levels by 30% across all areas
Developed a continuous QA/QI program; guided and coached senior management, Directors and professional staff with regard to clinical guidelines and safety best practices
Established a world-class medical wellness service offering by brand name, known regionally by over 300 Physicians
Healthcare Consultant, Director of Medical Sales, 2004-2006
Developed and executed clinical and operational processes to align with business plans
Expanded company focus from a single vertical market into multiple markets
Evaluated the business plan, proposed related research, developed a strategy with recommendations and support via a consulting contract for a startup healthcare company
Aimed to establish the infrastructure and foundation to build and expand the aforementioned business venture
Kuna Fire Department
Firefighter 1/Hazmat Coordinator, 2006-2012
Dedicated to the Department as a compensated on-call Firefighter and Engine Boss, tasked with serving the local community
Also named as the Hazmat Coordinator, which included being a Lead Instructor for all Hazmat and Wildland Fire courses
Robert Wood Johnson University Hospital
Program Coordinator/Clinical Exercise Physiologist, 1989-2006
Fostered physician business relationships, research initiatives and delivery of primary and secondary prevention-focused cardiac rehabilitation services
Handled telemetry patient monitoring, exercise, prescription development and supervision
Served as a Consultant to the Executive Health Program
Acted in a RWJ-UMG Research Support role and as a Site Supervisor for Rutgers University s Student Internship Program
Worked as an effective intermediary between hospital administration, cardiac rehabilitation staff, physicians, patients and community members
Devised policies for inpatient cardiac surgery and transplantation programs
Earlier Experience
Medical Sales Consultant to the CEO, Impact Workflow Solutions, Inc., 2002-2004
Associate Professor, Rutgers University, 1999-2000
Education & Credentials
Master of Science, Cardiac Rehabilitation and Exercise Science, East Stroudsburg University
Bachelor of Science, Exercise Science, East Stroudsburg University
Certified Clinical Exercise Specialist, American College of Sports Medicine
Member, American Association of Cardiovascular and Pulmonary Rehabilitation (AACVPR)
Speakers Bureau, American Heart Association
Former President - PA/NJ, Tri-State Society Cardiovascular and Pulmonary Rehabilitation
Research Grant Recipient following National Conference-Tri-State Society Cardiovascular and Pulmonary Rehabilitation
Advancement Committee Chair: BSA, Troop 320 Xxxxxx, XXXXXX, Eagle Scout
Also a Guest Speaker as requested at various high-profile industry events
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