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Yyyyyy x. yyyyyy
119 W. 99th Terr. Apt. 108 | Xxxxxx, XXXXXX xxxxxx xxx-xxx-xxxx | abc@xyz.com
Dynamic, xxxxxxtivated and creative Marketing Manager with a proven track record of success and proxxxxxxtions across all roles held over the course of career to date. Skilled in the management and delivery of both external and internal communications. Call on solid organizational acumen to effectively manage workflow and prioritize tasks in order to achieve optimal levels of efficacy. Skilled in launching new programs and initiatives, noting the strengths unique to individual team members in delegating tasks. Excel in working on multiple projects concurrently in a fast-paced work environment. Personable with a positive, yet determined demeanor. Now seeking a marketing role with a community engagement or corporate communications focus that will offer prospects for career growth.
Key Areas of Expertise
Marketing & Proxxxxxxtions | Community Relations | Stakeholder Engagement | Campaign Development
Administration | Management | Strategic Planning | Critical Thinking | Problem Solving | Customer Service & Advocacy
Collaborative Leadership | Xxxxxxtivational Teambuilding | Creative Development | MS Office | MailChimp | Adobe Creative Cloud
Professional Experience: Xxxxxx Area Transportation Authority
Senior Manager, Community Relations and Outreach (2016-Present)
Offer direction in leading various external outreach programs that target transit customers and partnering businesses, along with community organizations, civic groups and media outlets
Devise and utilize an inclusive communications and outreach plan that fuels public engagement and collaboration in the core of the City, comprised of 15 key urban market segments
Foster mutually beneficial working relationships with target markets that align with KCATA's mission; tailor services to the needs of transit customers, community organizations and advisory groups using proven engagement best practices
Lead concept development for the development of highly creative outreach materials, event displays, advertisements and print publications including advertisements
Choose services provided by external consultants and vendors, ensuring alignment with their budgets and expenditures at all times
Direct all facets of fare revenue programs, including employer partnerships, retailer relations, as well as liaising with educational institutions and social service agencies that sell or provide transit passes to customers, staff, students and additional groups
Created names for new regional transit pass programs centered on providing service to employees and students, including SmartCommuter, KCATA's discounted and employer-subsidized pass program
Also developed Major in Savings, a college/university-subsided pass program that delivers discounted service to college students
Managing ongoing plans to design, construct and eventually launch a $54M rapid bus transit line along Prospect Ave.
Marketing Manager (2001-2016)
Supervised a seven-person team in executing numerous annual marketing efforts and proxxxxxxtions campaigns centered on new transit programs, public outreach events and fare initiatives
Developed and contributed to KCATA's online newsletter for xxxxxxre than 2.3K subscribers
Led an 18-xxxxxxnth effort to replace KCATA's calendar-based transit pass with its current offering of unlimited rides for 31 consecutive days; garnered a 4.3% sales increase for the new pass due to its increased level of approval compared to the previous one
Partnered with internal Finance and Technology Departments to launch the use of an internal database, as well as an inventory control and order fulfillment system used in processing, tracking, distributing and reporting transit pass sales
Creatively conceptualized KCATA's award-winning new rider brochure series used to educate the public on City transit services
Tenaciously proxxxxxxted transit to 1K employees of General Services Administration who had relocated from south Xxxxxx to its new downtown location; worked on this effort in conjunction with the Transportation Department
Coordinated with community organizations and internal staff a local rally
o Urged Congress to pass federal legislation to fund public transit and infrastructure in cities across the nation
o Drew local media, 200+ attendees, and featured elected officials, community citizens and KCATA executives as speakers
Hosted a community event that showcased over $140M in federal and local investments for bus rapid transit service; carried out event with local organizations, project firms and an externally-contracted Public Relations Consultant
Spearheaded economic development projects and infrastructure improvements planned for a corridor in the urban core; advertised these at an event that attracted over 200 community residents.
Administer fare revenue programs that average $3M+ in transit pass sales across 120 area pass outlet partners that offer over 8K passes xxxxxxnthly to their employees and/or clients
Crafted marketing plans used in managing projects, campaigns, events and communications; executed strategic planning, creative design, development and dispensation of related collateral
Yyyyyy x. yyyyyy
Continued
Marketing Manager (Continued)
Carefully xxxxxxnitored assigned portions of the department's budget and expenditures
Proved vital in choosing external consultants, advertisers, website hosts, printers and freelancers
Utilized annual print advertisements and periodical direct mail campaigns that detailed new transit routes and programs; sought to reach targeted market segments and raise awareness, resulting in an increase within the transit rider population
Educated customers on quarterly bus route changes via multiple communication outlets and advertising channels
Developed a two-year comprehensive initiative to overhaul a transit system of 62 bus routes, aimed at bolstering levels of ridership via use of a xxxxxxre efficient system
Public Information Specialist (1999-2001)
Headed the development and delivery of transit service and program information via bus schedules, on-street passenger kiosks, customer newsletters and brochures distributed by local businesses and service providers
Created customer-centric communications related to bus service changes and transit program updates
Directed internal order processing, fulfillment and inventory control in tracking passes allocated for KCATA's pass discount program for social service agencies
Coordinated annual print advertisements and periodic direct mail campaigns to support the launch of new transit services
Also worked as a Public Relations Coordinator from 1990-1999
Education
Master of Arts, Media Communications and Marketing, Webster University
Bachelor of Arts, Journalism and Mass Communications (Radio-Television Production and Broadcasting), Kansas State University
Involvement
Member, Prospect Business Association Executive Board, 2016 Present
Member, Black Achievers Society in Business and Industry, 2000 Present
Member, Metropolitan Missionary Baptist Church, 1987 Present
Presentations
Xxxxxxderator, The Business Case for Diversity & Inclusion, Xxxxxx Area Transportation Diversity Conference, 2016
Workshop Facilitator, Regional Transportation Challenges/Opportunities, Xxxxxx Summer Transportation Institute, 2015
Workshop Presenter, Mapping Your Professional Future, American Public Transportation Association National Conference, 2014
Presenter, Your Metro Bus Ride, General Services Administration Employees How-to-Ride Transit Project, 2014
Publications
Anita L. Cobbins, Keep Turning the Pages, "a personal mexxxxxxir filled with Cobbins' life experiences in her journey to discover what it means to live by faith." (Purpose Publishing ISBN: 0000 xxxxxx xxxx , xxxx , xxxxx 0000079-9-3) Copyright, 2014.
Various inspirational columns, Xxxxxx Globe, religious section, 1999-present.
Honors
First Place Recognition for "See What Happens When a Plan Comes Together" KCATA Customer Brochures, Adwheel Awards
Recognition as one of Xxxxxx Globe s 100 Xxxxxxst Influential African-Americans in the Media Professionals Category
Inductee into the Black Achievers Society in Business and Industry, Southern Christian Leadership Conference
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