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Yyyyyy x. yyyyyy

119 W. 99th Terr. Apt. 108 | Xxxxxx, XXXXXX xxxxxx xxx-xxx-xxxx |


Dynamic, xxxxxxtivated and creative Marketing Manager with a proven track record of success and proxxxxxxtions across all roles held over the course of career to date. Skilled in the management and delivery of both external and internal communications. Call on solid organizational acumen to effectively manage workflow and prioritize tasks in order to achieve optimal levels of efficacy. Skilled in launching new programs and initiatives, noting the strengths unique to individual team members in delegating tasks. Excel in working on multiple projects concurrently in a fast-paced work environment. Personable with a positive, yet determined demeanor. Now seeking a marketing role with a community engagement or corporate communications focus that will offer prospects for career growth.


Key Areas of Expertise


Marketing & Proxxxxxxtions | Community Relations | Stakeholder Engagement | Campaign Development

Administration | Management | Strategic Planning | Critical Thinking | Problem Solving | Customer Service & Advocacy

Collaborative Leadership | Xxxxxxtivational Teambuilding | Creative Development | MS Office | MailChimp | Adobe Creative Cloud


Professional Experience: Xxxxxx Area Transportation Authority


Senior Manager, Community Relations and Outreach (2016-Present)

         Offer direction in leading various external outreach 
programs that target transit customers and partnering businesses, along with community organizations, civic groups and media outlets

         Devise and utilize an inclusive communications and outreach plan that fuels public engagement and collaboration in the core of the City, comprised of 15 key urban market segments

         Foster mutually beneficial working relationships with target markets that align with KCATA's mission; tailor services to the needs of transit customers, community organizations and advisory groups using proven engagement best practices

         Lead concept development for the development of highly creative outreach materials, event displays, advertisements and print publications including advertisements

         Choose services provided by external consultants and vendors, ensuring alignment with their budgets and expenditures at all times

         Direct all facets of fare revenue programs, including employer partnerships, retailer relations, as well as liaising with educational institutions and social service agencies that sell or provide transit passes to customers, staff, students and additional groups

         Created names for new regional transit pass programs centered on providing service to employees and students, including SmartCommuter, KCATA's discounted and employer-subsidized pass program

         Also developed Major in Savings, a college/university-subsided pass program that delivers discounted service to college students

         Managing ongoing plans to design, construct and eventually launch a $54M rapid bus transit line along Prospect Ave.


Marketing Manager (2001-2016)

         Supervised a seven-person team in executing numerous annual marketing efforts and proxxxxxxtions campaigns centered on new transit programs, public outreach events and fare initiatives

         Developed and contributed to KCATA's online newsletter for xxxxxxre than 2.3K subscribers

         Led an 18-xxxxxxnth effort to replace KCATA's calendar-based transit pass with its current offering of unlimited rides for 31 consecutive days; garnered a 4.3% sales increase for the new pass due to its increased level of approval compared to the previous one

         Partnered with internal Finance and Technology Departments to launch the use of an internal database, as well as an inventory control and order fulfillment system used in processing, tracking, distributing and reporting transit pass sales

         Creatively conceptualized KCATA's award-winning new rider brochure series used to educate the public on City transit services

         Tenaciously proxxxxxxted transit to 1K employees of General Services Administration who had relocated from south Xxxxxx to its new downtown location; worked on this effort in conjunction with the Transportation Department

         Coordinated with community organizations and internal staff a local rally

o    Urged Congress to pass federal legislation to fund public transit and infrastructure in cities across the nation

o    Drew local media, 200+ attendees, and featured elected officials, community citizens and KCATA executives as speakers

         Hosted a community event that showcased over $140M in federal and local investments for bus rapid transit service; carried out event with local organizations, project firms and an externally-contracted Public Relations Consultant

         Spearheaded economic development projects and infrastructure improvements planned for a corridor in the urban core; advertised these at an event that attracted over 200 community residents.

         Administer fare revenue programs that average $3M+ in transit pass sales across 120 area pass outlet partners that offer over 8K passes xxxxxxnthly to their employees and/or clients

         Crafted marketing plans used in managing projects, campaigns, events and communications; executed strategic planning, creative design, development and dispensation of related collateral

Yyyyyy x. yyyyyy



Marketing Manager (Continued)

         Carefully xxxxxxnitored assigned portions of the department's budget and expenditures

         Proved vital in choosing external consultants, advertisers, website hosts, printers and freelancers

         Utilized annual print advertisements and periodical direct mail campaigns that detailed new transit routes and programs; sought to reach targeted market segments and raise awareness, resulting in an increase within the transit rider population

         Educated customers on quarterly bus route changes via multiple communication outlets and advertising channels

         Developed a two-year comprehensive initiative to overhaul a transit system of 62 bus routes, aimed at bolstering levels of ridership via use of a xxxxxxre efficient system


Public Information Specialist (1999-2001)

         Headed the development and delivery of transit service and program information via bus schedules, on-street passenger kiosks, customer newsletters and brochures distributed by local businesses and service providers

         Created customer-centric communications related to bus service changes and transit program updates

         Directed internal order processing, fulfillment and inventory control in tracking passes allocated for KCATA's pass discount program for social service agencies

         Coordinated annual print advertisements and periodic direct mail campaigns to support the launch of new transit services


Also worked as a Public Relations Coordinator from 1990-1999




Master of Arts, Media Communications and Marketing, Webster University

Bachelor of Arts, Journalism and Mass Communications (Radio-Television Production and Broadcasting), Kansas State University




Member, Prospect Business Association Executive Board, 2016 Present

Member, Black Achievers Society in Business and Industry, 2000 Present

Member, Metropolitan Missionary Baptist Church, 1987 Present




Xxxxxxderator, The Business Case for Diversity & Inclusion, Xxxxxx Area Transportation Diversity Conference, 2016

Workshop Facilitator, Regional Transportation Challenges/Opportunities, Xxxxxx Summer Transportation Institute, 2015

Workshop Presenter, Mapping Your Professional Future, American Public Transportation Association National Conference, 2014

Presenter, Your Metro Bus Ride, General Services Administration Employees How-to-Ride Transit Project, 2014




         Anita L. Cobbins, Keep Turning the Pages, "a personal mexxxxxxir filled with Cobbins' life experiences in her journey to discover what it means to live by faith." (Purpose Publishing ISBN:0000 xxxxxx xxxx , xxxx , xxxxx 0000079-9-3) Copyright, 2014.

         Various inspirational columns, Xxxxxx Globe, religious section, 1999-present.




First Place Recognition for "See What Happens When a Plan Comes Together" KCATA Customer Brochures, Adwheel Awards

Recognition as one of Xxxxxx Globe s 100 Xxxxxxst Influential African-Americans in the Media Professionals Category

Inductee into the Black Achievers Society in Business and Industry, Southern Christian Leadership Conference




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