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Yyyyyy x. yyyyyy

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Career Profile


Dedicated and accomplished Strategic Leader with a solid track record of achieving exceptional levels of efficiency and productivity along with a demonstrated background in handling complex administrative operations within a variety of environments. Possess high-level communication and analytical skills with a commitment to superior customer service. Offer solid leadership abilities with experience in leading projects, managing cross-functional teams, and implementing innovative processes.


Key Competencies


Operations Management Administrative Support Travel Arrangements Attention to Detail

Microsoft Office Suite Public Relations Vendor Management Contract Negotiation

Training/Coaching Report Generation Strategy Development Process Improvement

Event Management Social Media Management Executive Support Bilingual, English/Spanish


Professional Experience

Barcelo SRL November 2016-Present

Marketing Director

  Direct day to day marketing operations within a fast-paced environment with a concentration on increasing productivity and efficiency levels

  Design and implement innovative marketing strategies used throughout 72 countries and 7 large markets such as Spain, DR Chile, US, Russia, Germany, and Peru

  Provide guidance to cross-functional team members, execute marketing plans, and play a lead role in leading an international steering committee

  Cultivate a network of agencies and cross-functional teams which are tasked with supporting marketing operations along with approving marketing investment budgets


Diageo August 2015-October 2016

Group Product Manager

  Coordinated product management logistics within the organization which included overseeing a $4 million budget and handling brand management, public relations, media relations, corporate positioning, product launches, and marketing/advertising

  Oversaw complex financial operations such as developing financial forecasts, creating an annual budget, and analyzing variances

  Supervised the organization s digital properties which included website data and social media accounts such as Facebook, Instagram, and Twitter


Yyyyyy x. yyyyyy

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Professional Experience Continued:

Phillip Morris International February 2008-August 2015

Cycle Planning Supervisor (2014-2015)

  Managed planning operations which included leading segmentation projects and overseeing the planning and analysis process

  Created and implemented KPIs for all commercial activities, identified potential business opportunities, and worked closely with internal teams

  Successfully promoted a high level of collaboration between internal and external teams, monitored project deadlines, and ensured project metrics were attained


Consumer Engagement Senior Executive (2011-2014)

  Oversaw consumer engagement logistics which included designing strategies, coordinating event sponsorships, and supervising both internal teams and agencies

  Handled financial operations such as forecast development, budget creation, revenue and expense management, and fee collection

  Facilitated internal team training and performance development which required updating performance evaluations and maintaining training records


International Brands Executive (2008-2011)

  Directed internal marketing tasks which centered on creating annual marketing plans, identifying appropriate brand strategies, and supporting both Brand Managers and Product Developers

  Completed in-depth market research related to market share, unit volume development, trends, and marketing efficiency metrics


National Reserves Bank February 2003-January 2008

Event Marketing

  Played a lead role in assisting with the planning and strategic management of the country s largest automobile fair

  Led event planning logistics, managed vendor relationships, creating budgets, and monitored revenue and/or expense performance

  Instrumental in the e-marker project which was centered on obtaining completed service quality surveys



Master s Degree, Marketing Management, EAE Business School, Barcelona, Spain

Bachelor s Degree, Marketing, Universidad Iberamericana, Dominican Republic

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