• Top Performer who makes dynamic decisions to reflect positively on brand creative and digital media business operations in alignment with a high-profile company s vision, value, and goals to attain a competitive advantage and generate robust industry growth, along with staying abreast of new creative trends and technologies to drive success.
• Visionary Professional who rises above core challenges to improve the bottom line and achieve winning outcomes while continually providing innovative ideas for creative design solutions to support team and / or client objectives.
• Excellent Communicator who develops synergistic relationships with C-level executives, senior-level decision-makers, cross-functional creative teams, and clients; who excels in autonomous and collaborative work environments; and who leads staff by example and with integrity to design dynamic programs, expand revenue, and attain lucrative results.

Brand Creative Manager (2015 Present)

• Capitalize on the opportunity to lead forward-thinking creative initiatives to promote the world-renowned Dollywood brand, including managing visual, emotional, and creative direction of brand across all channels for one cohesive image.
• Expertly develop and execute design direction for Dollywood marketing teams, including collateral, presentations, websites, social, paid display, email campaigns, event materials, and facilities to support initiatives and reinforce brand.
• Drive competitive brand strength while actively providing innovative ideas for design solutions to support objectives.
• Execute and develop creative and media programs, including ensuring programs are integrated within the overall brand positioning / strategy and meet comprehensive brand standards as defined by the corporate marketing team.
• Collaborate with teams to brainstorm and concept new consumer and digital campaigns across all media while supporting brand direction to drive revenue, along with managing vendors to develop on-time, on-budget campaigns.

  Initiate highly effective new digital features and services as the digital landscape continually evolves.

  Successfully manage design projects from beginning to end with excellent project management skills.

  Research design concepts and visual identities to identify and apply inspiration to the Dollywood brands.

  Champion brand in interactive space to ensure online presence reflects consistent product representation.

  Consistently elevate the brand while driving consumers toward purchase consideration and brand adoption.

  Ensure highest integrity of visual designs throughout the web development process via optimal quality control.

Digital Media Specialist (2011 2015)

• Strategically steered collaborations with Digital Media Manager and Social Media Specialist to champion the Dollywood brand in an interactive space by developing, coordinating, and executing efforts across multiple properties.
• Liaised among SMC personnel to obtain and develop pioneering content for websites, email campaigns, online ads, and other interactive media, along with assisting in design of new sites, microsites, and landing pages related to products.

  Evaluated targeted website analytics and made improvements based on data generated.

  Coordinated ongoing design of website, ads, newsletters, and seasonal content per deadlines.

  Increased brand awareness by designing a mobile park app and developing new mobile gaming channel.

Owner

• Utilized broad scope of industry knowledge and dynamic creative business acumen toward leading new and traditional marketing and advertising initiatives ranging from the concept, strategy, and design of user interfaces from interactive applications and web-based portals to multimedia and broadcast vehicles to achieve key client objectives.
• Contributed ability to design and launch new websites, including handling all brand design, B2C marketing assets, UI design, interactive bid software solutions, and programmer coordination of data content and design.

  Created branded interfaces for an online skin care university.

  Launched Swipeo.com a major online eCommerce auction site.

  Developed content management system and coordinated B2B an B2C marketing assets.

Creative Director ￨ Parxxxxxxer

• Spearheaded concept design, site architecture, and animation development to support unique websites and user interface designs of this company while comprehensively contributing 18 years of proven progressive experience.

  Created high-end websites using Flash, Flash Action Script, CSS, HTML, and other programming languages.

  Collaborated creatively with a few of the most progressive companies in Knoxville, including Cadre5, Regal Cinemas, DIY, and GMC, as well as Home & Garden Television (HGTV), Food Network, Fine Living, and IdleAire.

Yyyyyy x. yyyyyy ￨ Page Two ￨ (xxx-xxx-xxxx

Design Director

• Maximized success of this new start-up technology company by aggressively tapping into the local e-community, an area of commerce and interaction that Ntown believed the Internet had largely ignored, to further drive business results.
• Designed and programmed websites and user interfaces, including creating animation and diverse interactive features.

  Successfully grew client base in the Greater Knoxville, XXXXXX area due to excellence in design services.

  Created items ranging from print design and digital pre-press production to developing new technologies.

Multimedia Creative Director

• Expertly designed high-level print materials for high-profile Knoxville-based companies, including TVA, DeRoyal, and Philips.
• Exhibited skill in building the multimedia department from the ground up, including optimizing organizational success by staying abreast of new technologies and software to meet and / or exceed client objectives in a competitive market.

  Consistently delivered fast-loading, award-winning, and error-free websites and interactive CD-ROMs.

  Exceeded client expectations while demonstrating leadership in overseeing production of multimedia projects.

Art Director (1993 1997) ￨ Graphic Designer (1990 1993)

• Contributed strong creative and multitasking proficiencies toward proactively generating solutions-focused ideas to communication challenges for a diverse range of clients within the Greater Annapolis / Washington, D.C. metro area.
• Led targeted corporate and magazine design, including all levels of production of four-color, multiple page magazines.

  Seamlessly prioritized high-volume workflow and coordinated personnel per client deadlines.

  Expertly designed corporate identity packages and strategic campaign and product packaging.

Graphic Designer

• Played a vital role in producing innovative artwork and layouts of multiple page two and four-color corporate brochures, ad designs, and photograph cropping for this fast-paced, high-level corporate advertising agency operations.

  Successfully designed and produced logos, branding, stationery, and corporate identity packages.

Computer Graphic Degree (QuarkXPress ￨ Adobe Illustrator ￨ Adobe Photoshop ￨ Macromedia Freehand)

Graphic Design Major ￨ Business Administration Minor

2013

Gold ADDY Award Mobile Park Apps Dollywood Company

2000

Gold ADDY Award Exterior Signage Ntown Communications

1999

Citation of Excellence Silver Award Identity Package Icx Online, Inc.

Citation of Excellence Bronze Awards World Wide Web Interactive Excelsior Enterprises

Citation of Excellence Silver Award Interactive CD-ROM Business Technology Association

1998

Gold ADDY Award Self-Promotion Ad Club KAF

Gold ADDY Award World Wide Web / Online Advertising Mountain Challenge 1

Citation of Excellence Silver Award Public Service University of Xxxxxx Medical Center

QuarkXPress ￨ Adobe Acrobat ￨ All Macintosh Models ￨ Virtual PC Running Windows Professional

Photoshop ￨ InDesign ￨ HTML5 Code ￨CSS ￨ JavaScript ￨ Adobe After Effects ￨ Fetch ￨ CuteFTP ￨ GifBuilder

Mac OS Snow Leopard ￨ Microsoft Windows Professional ￨ Adobe Dreamweaver CS5 ￨ Fireworks ￨ Flash ￨ Illustrator

Date

Hiring Agent Name

Company Name

Address

City/State/Zip Code

Dear__________________:

I am exploring a new career opportunity within a challenging [ Insert Job Title ] role, and I believe that I can make a positive contribution to your bottom-line performance.

To acquaint you with my background, I can offer award-winning experience in Brand Creative Management, Collateral Development, Media Programs, Multi-Project Management, Brand Positioning, Marketing, Graphic / Art Design, Brainstorming, and Research. I am also highly skilled in Business Start-Ups, Team Building, Strategic Analysis / Planning, Trends Tracking, and Client Relationship Management, among other areas.

Currently, as a Brand Creative Manager for The Dollywood Company, I expertly lead forward-thinking creative initiatives to promote the world-renowned Dollywood brand, including managing visual, emotional, and creative direction of the brand across all channels for one cohesive image. Within this role, I develop and execute design direction for Dollywood marketing teams, including collateral, presentations, websites, social, paid display, email campaigns, event materials, and facilities to support initiatives and reinforce the brand. I also drive competitive brand strength, execute and develop creative and media programs, and collaborate with teams to brainstorm and concept new consumer and digital campaigns across all media.

A sampling of my achievements include:

  Initiating highly effective new digital features and services as the digital landscape continually evolves.

  Successfully managing design projects from beginning to end with excellent project management skills.

  Researching design concepts and visual identities to identify and apply inspiration to the Dollywood brand.

  Championing brand in interactive space to ensure online presence reflects consistent product representation.

  Consistently elevating the brand while driving consumers toward purchase consideration and brand adoption.

  Ensuring highest integrity of visual designs throughout the web development process via optimal quality control.

To complement this experience, please note that I attained a Computer Graphic Degree from Louisiana Art Institute and completed studies in Graphic Design and Business Administration at Louisiana State University.

[ Suggestion! Address Here Any Skills / Qualifications / Achievements Relevant to the Job Posting ]. As this is just an example of my abilities, please kindly refer to my enclosed resume for additional experience.

As a proven leader, you will find that I am positioned to deliver both immediate and long-term results with a continued commitment to exceeding your team s goals. I am eager to discuss how my qualifications uniquely match your current and future needs, and look forward to interviewing with you soon.

Sincerely,

Yyyyyy x. yyyyyy