Driven, focused and multifaceted e-Commerce, merchandising and strategic planning expert with over 25 years of valuable experience in driving revenue and profit generation in the retail and fashion apparel sectors. Innovative and forward-thinking with a keen ability to fuel teambuilding efforts in order to establish dynamic-high-achieving teams that lend to operational success. Adept in developing tactical e-Commerce plans and tools that lend to brand growth and recognition. Core skills include buying, supervision, cross-functional leadership and critical thinking, among others. Seeking a Director or Vice President role in the e-Commerce or Merchandising sectors that will allow for leverage of skills; targeting roles that will offer opportunities for ongoing professional development.

• Increased the number of Leon Max unique visitors by 79% 2013 vs. 2012 and by over 134% in the second half of 2013 (Leon Max)
• Boosted wholesale revenue by 36% in 2013 vs. 2012, as well as by over 104% in Spring 2014 to date (Leon Max)
• Expanded Amazon.com business notably by 74% in Spring 2014 after assuming responsibility for account buying and planning (Beyond Yoga)
• Negotiated lucrative contracts with Adroits, Certona and Sticky Web Media (Beyond Yoga)
• Successfully launched the new Magento platform e-Commerce site in 2013; saw sales results of more than 123% LY and a margin of 69.2% that same year (Beyond Yoga)
• Negotiated contract with the Certona recommendation engine, thus guaranteeing a ROI of 39.15 for the first two years since implementation (BCBG)
• Leveraged technology and unique marketing strategies to drive initiatives and achieve noteworthy sales results; grew Facebook fans to amount to over 800k from 300k via robust social media strategies (Guess)
• Also Increased Canadian business for Guess? by more than 66% during tenure
• Attained a 34% sales increase in Spring 2010; drove growth by reengineering the Women s category buying process including pre-season/line planning, buy placement and in-season merchandising (Lululemon)
• Drove e-Commerce to represent 8% of total revenue, achieving $100M by 2011 (Lululemon)
• Efficaciously expanded the active apparel line to department store channels by developing targeted merchandising and design plans based on useful, comprehensive market analysis (Gramicci)
• Significantly contributed to company growth from $11M in 2003 to $50M in 2007 (Efashion)
• Garnered a sales increase of 27.4% and penetration increase of 3.8% (Coach)
• Honored with a President s Award, a Top Performer Award, and the First @ Federated Award (Federated Merchandising)
• Areas of notable expertise include e-Commerce, Digital Marketing, Merchandising, Buying, Strategic Plans, Sales and Marketing
• Also skilled in Social Media Strategy, Forecasting, Trend Identification, Analysis, Reporting, Risk Management, Product Strategy, Process Improvement, Operations, Brand Expansion and Communications

LEON MAX INC., Pasadena, CA

Head of Ecommerce and Marketing, 2014 Present

Developed and presently utilize the Basic Replenishment Program planning system with precision and strong attention to detail. Crafted production planning tools used to forecast fabric and finished goods requirements at the SKU level in order to support both selling and fiscal goals. Developed and introduced the currently-used automated time-dependent OTS to maximize in-season orders. Tenaciously negotiated lucrative and mutually beneficial contracts with Adroits (retargeting), Certona (recommendation engine) and Sticky Web Media (SEO/SEM). Effectually launched a new Magento platform e-Commerce site in the fourth quarter of 2014; saw e-Commerce sales results skyrocket with a 35% increase LY.

BEYOND YOGA, Culver City, CA

Vice President of Merchandising and Ecommerce (2012-2014)

Worked extensively to revitalize the company website; projected site to attract $4M for 2014, a notable jump from less than $1M in 2012. Also increased the number of unique visitors by 79% 2013 vs. 2012. Saw a 134% boost in the second half of 2013 alone. Increased wholesale revenue by 36% from 2012 to 2013 and saw 104% achievement to date as of Spring 2014. Played a pivotal role in developing the Basic Replenishment Program planning system. Developed production planning tools to forecast fabric and finished goods requirements down to the SKU level to support sales and financial goals. Developed automated time-dependent OTS to maximize in-season orders.

BCBG MAX AZRIA GROUP, Los Angeles, CA

Vice President of Ecommerce (2011-2012)

Devised long-term growth strategies for the bcbg.com website. Increased conversion by over 37.5% in Q1 2012, with sales results of more than 22%. Negotiated a profitable and lucrative contract to move Final Cut business to the eBay Marketplace. Also brokered a contract with a new e-Commerce service provider that saved the company $7.2M over five years during the platform upgrade to Demandware. Holistically managed all web marketing initiatives, e.g. SEO, SEM, re-targeting and e-mail.

GUESS?, Los Angeles, CA

Vice President of Ecommerce (2010-2011)

Supervised operations for three branded websites: guess.com, guessbymarciano.com and gbyguess.com. Manage multiple departments and a professional team of 30; oversaw merchandising, marketing, planning, design and photo studio functions. Achieved more than a 12% sales increase in Q4 2010, a stark comparison to the -6% figure within the Retail division. Increased conversion by more than 56% and web traffic by over 25%. Email open and click-thru rates both increased to over 20%. Introduced use of world-class video marketing to elevate brand recognition and simultaneously increase conversion.

LULULEMON ATHLETICA, Vancouver, BC

Director of Merchandising (2009-2010)

Directed the development and execution of strategic purchasing plans across all women s categories. Supervised two Senior Merchants and six Merchandise Associates/Assistants. Managed all e-Commerce categories. Saw sales per square foot reach a best in class status with more than $2K in Canada/$876 in the U.S. Improved productivity and profitability levels using self-developed assortment planning tools for departmental Merchants.

Senior Ecommerce Merchant (2008-2009)

Developed and implemented strategic plans for e-Commerce and product efforts. Headed model selection, product photography, and layout efforts. Trained a team on using web analytics to drive results. Increased web traffic by 400% and exceeded first-year sales expectations by $4M. Impressively extended revenue potential by working as a key member within a team that led the April 2009 launch of lululemon.com.

Merchandising Strategist (Contract), Gramicci, Agoura Hills, CA, 2008

Exec. VP-Buying & Planning/General Merchandise Mgr., Efashion Solutions, Secaucus, NJ, 2003 2007

Senior Manager-Business Planning, Coach, New York, NY, 2000 2003

Senior Manager of Planning, Federated Merchandising Group, New York, NY, 1997 2000

Merchandise Manager, Calvin Klein Jeanswear Company, 1994 1997

Operations and MIS Manager, L-Zinger International, 1991 1994

Completed Courses, New York University