Multimillion-Dollar Marketing ￨ Online / Web Advertising ￨ Print / Broadcast Advertising

Team Building / Training ￨ Strategic Analysis / Planning ￨ Trends Tracking ￨ Digital Analytics

Conversion Rate Optimization ￨ SEO ￨ PPC ￨ Various Social Media Advertising ￨ Corporate Branding

Campaign Development / Management ￨ Project Management ￨ Leads Generation ￨ Event Marketing

• Results-Focused Leader who offers a background in developing and implementing innovative multimedia marketing strategies and new business development endeavors, including creating and execxxxxxxing profitable product and service launches across multiple retail channels and exhibiting an ability to see the big picture at all times.
• Top Performer who boasts above-average career results, and can make sound decisions to reflect positively on operations in alignment with a company s vision, value, and goals to achieve a significant competitive advantage.
• Excellent Communicator who develops synergistic relationships with C-level execxxxxxxives, stakeholders, business / operational teams, suppliers, vendors, regulatory agencies, and customers; who can lead interdisciplinary teams by example and with integrity; and who serves as a mission-focused collaborator who builds beneficial partnerships.
• Ambitious Self-Starter who has spearheaded numerous large-scale projects across widely diverse business teams.

  Coordinated lucrative event marketing combining multiple brands at 15+ events annually.

  Increased lead quality and reduced attrition 25% via introduction of A / B testing of messages.

  Reduced cost per lead from $38 to $7 while increasing lead volume via SEO and email campaigns.

  Launched marketing reporting tools for Discover Card execxxxxxxives only six weeks from project start date.

Director of Marketing

Key Accomplishments

  Coordinated and managed industry-leading humanitarian projects in remote villages of Kenya, Africa.

  Personally accounted for sales generated by diverse marketing channels for each business represented.

         Capitalize on the opportunity to direct forward-thinking marketing initiatives for four internal strategic business units, including profitably managing the development and launch of dynamic new products and service offerings.

         Optimize use of resources to achieve objectives by directing all internal staff, agencies, and additional team tasks.

Advisor ￨ Product Manager Web Analytics & Feedback

Key Accomplishments

  Increased adoption and use of web analytics, feedback, and testing of data within internal products.

         Xxxxxxilized broad scope of industry knowledge toward developing and implementing a results-focused organizational strategy and operating plan for greater adoption of analytics data and testing in the product lifecycle s operations.

         Delivered high-quality consulting and training on the use of analytics and testing products and tools across the organization, and further evaluated, selected, and managed enterprise-wide tools for web analytics, A / B / multivariate testing, and web feedback collection.

Sam Anderson ￨ Page Two ￨ (xxx-xxx-xxxx

Manager of Online Marketing

Key Accomplishments

  Drove online business development initiatives through the targeted management of promotional and lead generation programs for a large-scale portfolio of franchise brands.

         Strategically steered development and marketing of new products to potential investors, including recruiting, mentoring, and managing a top-notch team of designers, publicists, and developers in anew franchise brand launch.

         Expertly developed, designed, and launched profit-generating marketing plans across multiple channels, including online (i.e. search engines, email communication), print, public relations, and direct mail methods.

Manager of Business Intelligence

Key Accomplishments

  Streamlined reporting on 32 multi-channel brands by creating a new marketing dashboard for Pfizer.

         Maximized bottom-line performance by directing the launch of marketing analytics tools and services for various Fortune 500 companies while coaching and managing analysts, designers, and project managers to achieve goals.

         Recognized as a corporate liaison to coordinate efforts of multiple departments, companies, and geographic sites.

Business Intelligence Analyst

Key Accomplishments

  Increased online to offline lead conversions via a lucrative AAA Axxxxxxo Insurance collaboration.

  Improved reporting functions by identifying KPIs and optimizing data aggregation procedures.

         Collaborated with high-profile client companies to produce custom marketing reporting dashboards, along with coordinating the integration of various disparate data sources into a central data warehouse to boost key efficiency.

         Conceptualized, developed, and implemented a comprehensive reporting system for International Truck that allowed leads to be tracked from ad placement through to purchase.

Marketing Specialist

Key Accomplishments

  Personally represented the company at retail tradeshows.

  Developed the company s commercial website and other internal web properties.

  Wrote, directed, and edited multiple TV commercials for airing on KSL, KXXXXXXV, KJZZ, and others.

         Played a vital role in planning and execxxxxxxing innovative corporate branding and promotional advertising campaigns through critical negotiation of price and multimedia placement (e.g. newspaper, magazine, radio, TV, public events).

         Effectively implemented customer communication systems to manage email and direct mail marketing communication.

Master of Business Administration

Bachelor of Arts in Marketing Communication

Date

Hiring Agent Name

Company Name

Address

City/State/Zip Code

Dear__________________:

I am seeking a challenging [ Insert Job Title ] role, and am submitting my resume for your review.

I am excited to build a rewarding career with your company, and can offer cross-functional experience in Multimillion-Dollar Marketing, Team Building / Training, Strategic Analysis /Planning, Trends Tracking, Project Management, and Campaign Development / Management. I am also well-versed in Online / Web Advertising, Corporate Branding, Print / Broadcast Advertising, Digital Analytics, Conversion Rate Optimization, SEO, PPC, and Social Media Advertising. To complement my background, please note that I attained a Master of Business Administration and a Bachelor of Arts in Marketing Communication from the University of Xxxxxx.

Recently, as the Director of Marketing for Grant Victor, I expertly lead forward-thinking marketing initiatives for four internal strategic business units, including profitably managing the development and launch of dynamic new products and service offerings. Within this role, I successfully manage all internal staff, agencies, and additional team tasks, and personally accounted for sales generated by diverse marketing channels for each business represented.

A sampling of additional achievements throughoxxxxxx my career include:

     Coordinating lucrative event marketing combining multiple brands at 15+ events annually.

     Increasing lead quality and reducing attrition 25% via introduction of A / B testing of messages.

     Reducing cost per lead from $38 to $7 while increasing lead volume via SEO and email campaigns.

     Launching marketing reporting tools for Discover Card execxxxxxxives only six weeks from project start date.

[ Suggestion! Address Here Any Skills / Qualifications / Achievements Relevant to the Job Posting ]. As this is just an example of my abilities, please kindly refer to my enclosed resume for additional experience.

I look forward to hearing from you, and thank you in advance for your careful consideration.

Sincerely,

Yyyyyy x. yyyyyy