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Yyyyyy x. yyyyyy

Dynamic Leader Seeking Valuable [ Insert Job Title ] Role


12 Eversley Avenue | Enfield, SA 5xxx-xxx-xxxx9174 |


Profile of Qualifications


High-Volume Sales | Trade Marketing | Brand Management | Key Account Management

Team Building | Training / Development | Budget Control / Management | Strategic Analysis

Trends Tracking | Resource Planning | Regulatory Compliance | Process Improvement | Client Relations


  Ambitious self-starter who offers proven experience in high-volume Sales, Trade Marketing, Brand Management, New Business Development, and Customer Relations optimization in alignment with a company s vision, value, and goals, and leads teams by example and with integrity to deliver services excellence while exhibiting talent in delivering profit-driven sales plans to quickly gain customer confidence.

  Top performer who contributes sharp analytical abilities and superior attention-to-detail while demonstrating expertise in evaluating emerging products and market trends to develop strategies, promote products, and retain key clientele, as well as consistently building strong relationships internally / externally.

  • Bilingual communicator (Spanish / English) who showcases up-to-date knowledge of multiple industry trends while seamlessly liaising among executives, peers, and customers to improve core business processes.


Professional Synopsis


Prime Meats USA 2017 Present


Regional Sales Manager

  Capitalize on the opportunity to lead high-volume regional sales initiatives, including training, mentoring, and managing a 6-member staff based in Atlanta, GA, Nashville, TN, Charlotte, NV, Richmond, VA, and Jacksonville, FL, as well as analyzing marketplace meat pricing fluctuations to anticipate all market trends.


  Substantially increased monthly sales from $200,000 to $320,000+.

  Continually developed sales strategies to maximize growth and revenue results.

  Designed an innovative new sales process to generate 30% more leads and 25% closing rate.


La Casa Del Formaggio Australia 2015 2017


National Sales Manager

  Spearheaded development and management of short- and long-term business plans for growth-centric supermarkets and distributors on a national level, including designing core plans to launch new products.

  Recruited, trained, mentored, and managed 6 sales representatives in calling on independent supermarkets.


  Increased sales 25% in a competitive retail channel in 12 months by initiating a new sales approach.

  Delivered $150,000+ via a new brand launch in 6 weeks in 3 major supermarket chains and 110 stores.


British American Tobacco Australia 2008 2015


State Planning SA | NT WA & Merchandisers Area Manager (2013 2015)

  Utilized broad scope of industry knowledge and dynamic business acumen toward directing forward-thinking sales force initiatives in execution and budgetary performance, including expertly monitoring stock levels in warehouse to achieve on-time and in-full stock orders from various customers within the state.

  Delivered detailed analysis on product distribution and share of market using Nielsen and Aztec reports.

  Led a top-performing team of 7 merchandisers to ensure compliance with trading terms, execution of activities, and visit coverage in accounts (e.g. Romeos Foodland, Drakes Foodland, Woolworths, Coles, Caltex).


  Personally maintained effective data integrity in the Customer Relationship Management system.

  Initiated tools to reduce incidence out of stocks by 50%+ in Woolworths & Coles ($300,000+ annually).

  Successfully managed sales incentives in SA and NT delivering 5% volume uplift versus previous year.



Yyyyyy x. yyyyyy xxx-xxx-xxxx4 | Resume Page Two


Professional Synopsis (continued)


British American Tobacco Australia (continued) 2008 2015


State Accounts Executive SA | NT (2011 2013)

  Strategically steered comprehensive analysis of sales reports, forecasts, sales data, and business and category reviews for core stakeholders, including managing key accounts representing $33 million in sales.

  Cost-effectively monitored budget execution ($450,000 dlls) and resources across area teams by providing focus to field force to achieve profits and sales target, and provided feedback on proposed national efforts.


  Achieved 100% distribution of all New Product Innovations in all state key accounts.

  Freed up $162,500 in Romeos Retail Group to increase share of market in account by 5%.

  Developed promotional programs and business plans for 3 major Foodland key accounts.


Trade Marketing Representative (2008 2011)

  Maximized bottom-line performance by directing profit-focused customer relationships across organized and independent channels, including preparing territory plans to achieve geographic objectives and KPIs.

  Expertly identified and reported on competitor and trade activity across the designated territory, along with resourcefully executing all aspects of brand and trade strategies at store level via customer education.


  Increased distribution of key brands by 20% in three different territories in Adelaide.

  Developed a budget tool to achieve a more accurate forecast of promotional expenditures.


Gatorade Pepsico Mexico 2005 2008


Trade Marketing Executive

  Played a vital role in developing lucrative trade promotional plans for building, strengthening, and sustaining productive relationships with key account distributors, as well as wholesalers across the country.

  Contributed sharp analytical abilities toward evaluating consumer data and channel trends to meet and / or exceed category opportunities, and handled oversight of trade marketing initiatives and new products.


  Designed POP materials and trade marketing efforts (e.g. sales incentives for field force and accounts).


British American Tobacco Mexico 2002 2004


Brand Trade Executive

  Led targeted decision-making among a solutions-focused marketing team to enable effective budgetary control of specific areas of activity, including building and sustaining results-generating relationships with new and existing customers to optimize on-premise and in-store opportunities to effectively drive growth.


  Maximized overall performance by designing, updating, and / or maintaining marketing plans.

  Created POP materials, and negotiated with stores, convenience retailers, and on-premise channels.




Master of Business Administration

Instituto Tecnologico de Monterrey (


Bachelor s Degree in Business Management

Escuela Bancaria y Comercial (


Technical Summary


CRM | Siebel | Lotus Notes | Business Objects | Microsoft Office (Word, Excel, PowerPoint, Outlook)


Excellent Professional References Provided Upon Request


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