• Dynamic Leader who boasts of multimillion-dollar marketing success, and who makes decisions to reflect positively on global operations in alignment with a company s vision, value, and goals to attain a significant competitive advantage.
• Visionary Professional who rises above challenges to increase profits, streamline processes, improve efficiencies, and drive winning outcomes while thriving on complexity as a high-performing team leader achieving quantifiable success.
• Excellent Communicator who builds and sustains synergistic relationships with globally based C-levels, senior management; stakeholders; multi-site business, marketing, and sales professionals; and customers; who excels in both autonomous and collaborative work environments; and who leads valuable staff by example and with integrity.

Senior Director of Global Marketing

  Capitalized on the opportunity to lead forward-thinking global marketing from independent product communications to cohesive integrated brand communications that drive brand equity, long-term sustainable growth, and revenue delivery.

  Directed business unit global marketing-related functions, including operating in a matrix organization to manage multiple stakeholders, as well as encompassing an executive management team, design, engineering, creative and media agency partners, finance, research and consumer insights, packaging, sales team, and entertainment licensing.

  Managed portfolio finances, including costing, pricing, profit / loss, budgeting, SKU rationalization, and profit analysis.

  Built a 3-year product architecture plan to capture opportunities across category segments.

  Drove continuous improvement and brand health by mentoring and coaching top-notch teams.

  Profitably delivered a sustainable revenue stream for a plan adopted by other company business units.

  Conceptualized and led the development and execution of brand s first fully integrated marketing campaign.

  Successfully stabilized revenue in 2015 after multiple years of decline and achieved growth in first half of 2016.

  Coordinated the strategic launch of multiple entertainment licensing properties, including Batman, Star Trek, and Star Wars resulting in a Top 5 toy across the entire Star Wars toy portfolio.

Senior Consultant

  Led targeted marketing endeavors, along with handling business planning, negotiations, and client relations efforts.

  Launched Organics Live Newmarket.

  Partnered on the launch of PolyKeg North America.

  Served as an Operations Lead during the Honda Indy in 2014.

Head of Marketing (2008 2014)

Modelo Molson Imports, LP (Joint Venture Between Grupo Modelo and Molson Canada)

  Strategically steered marketing initiatives as a member of a senior management team reporting to the Board of Directors with valuable responsibilities to deliver on overall business objectives, including EBIT and profit growth.

  Collaborated with marketing management to develop and roll out plan specifics, including above-the-line communications and below-the-line activations while driving the sustainable and profitable growth of the business.

  Expertly managed divergent stakeholder expectations in Canada and Mexico by presenting sound strategies and plans best suited to the overall profitability needs and brand vision of the business, including maintaining accountability for annual EBIT, NSR, and Share-based objectives and planning, as well as key executive integrated marketing campaigns.

  Delivered coaching and mentorship to a team of marketing professionals and supported a strong team performance.

  Led strategic allocation of a $15-million to $19-million annual marketing budget.

  Strengthened brand health to deliver growth from a #1 position in imported brands in Canada.

  Recognized as a team member setting up the joint venture, including planning, hiring, and office set up.

  Repositioned brand exercise to respond to 2009 / 2011 market decline, and completely overhauled brand identity.

Yyyyyy x. yyyyyy ￨ Page Two ￨ (xxx-xxx-xxxx

Head of Marketing (continued)

Modelo Molson Imports, LP (Joint Venture Between Grupo Modelo and Molson Canada)

  Secured senior management buy-in and led creative development of a new identity steering away from traditional associations of Corona brand with a passive beach lifestyle and embracing a youthful, higher energy creative.

  Served as senior transition team member handing off a healthy business to new owners after brand was sold.

  Tapped to take on leadership of a full range of national marketing functions, including maintaining accountability with driving annual planning, strategic guidance, agency partnerships, and performance tracking against KPIs.

  Stabilized sales performance in 2012 and posted new growth in 2013, including winning Silver at the Canadian Marketing Awards for Best Integrated Campaign for broadcast, digital media, and social media, among others.

  Utilized consumer insights and brand tracking to assess and measure brand health, and drove significant growth among millennial consumers by building out one of the strongest Facebook communities in the beer industry.

Director of Marketing (2002 2008)

Canadian Market Corona Brand ￨ Additional Grupo Modelo Brands

  Drove business growth by directing marketing for the sales of Grupo Modelo beverage brands in the Canadian market, including reporting to the brewery in Mexico while managing brand strategy and coordinating with marketing departments of domestic importers for successful development and execution of brand marketing and sales plans.

  Conceptualized, developed, and implemented a strategic vision to build strong relations with partner marketing teams to boost communications to result in a consistently strong performance against diverse brand health metrics.

  Contributed sharp analytical abilities toward planning and administering a $14-million annual budget to meet goals.

  Continually ensured advertising and promotional synergy across importers.

  Assumed national oversight for Modelo brand marketing sales activation functions.

  Championed annual business planning processes to achieve Modelo and importer objectives.

  Recruited to lead all facets of brand strategy and marketing coordination of domestic importers.

Manager Global Marketing

  Maximized bottom-line results by engaging this industry-leading developer of 3D modeling software for application in the film, computer gaming, web, and product design industries to play a role in energizing stagnant marketing.

  Spearheaded strong brand building and development of global product demand, including closely collaborating with individual business units, field sales, and marketing teams to develop and execute advertising and branding initiatives.

  Ensured consistency across all regional marketing activities in reflecting branch character, and led the development of annual media plans in partnership with a media buyer which was instrumental in optimizing business performance.

  Directed in-house creative services, along with actively managing the firm s corporate global trade show presence.

  Served as a key leader in identifying and capitalizing on cost efficiencies in an economic downturn period.

  Rebuilt and re-launched a corporate website to incorporate a balance between creativity and functionality.

  Drove the company s first-ever global online software launch event involving promo content and demonstrations.

Director of Marketing (1999 2000)

Corona ￨ Export ￨ Miller ￨ TM ￨ Foster s

Brand Manager (1997 1999)

Corona ￨ Export

  Played a vital role in directing progressive profitable sales, brand promotions, and account management initiatives.

  Cost-effectively managed and monitored a $17-million marketing budget.

  Successfully led a portfolio of major Canadian and international brands with $257 million in sales.

  Rolled out brand sponsorships and events, including leading brand building and delivering profitable sales volumes.

Marketing Management Schulich School of Business

Leadership Essentials / Insights ￨ Prud homme Beer Certification

Managing Brand Equity for Greater Profits Schulich School of Business

Date

Hiring Agent Name

Company Name

Address

City/State/Zip Code

Dear__________________:

I am seeking a challenging [ Insert Job Title ] role, and am submitting my resume for your review.

I am excited to build a rewarding career with your company, and can offer cross-functional experience in Integrated Campaign Management, Marketing, High-Volume Sales, Brand Building / Repositioning, Multimillion-Dollar Profit / Loss, Financial Management, Strategic Analysis / Planning, and Consumer Trends Tracking. I am also well-versed in Team Building / Training, Talent Acquisition / Development, Best Practices, Digital / Social Media, KPIs, Performance Metrics, and Agency / Supplier Relations, among others.

Recently, as Senior Director of Global Marketing for Spin Master, I successfully led forward-thinking global marketing from independent product communications to cohesive integrated brand communications that collectively drive brand equity, long-term sustainable growth, and revenue delivery. Within this role, I directed business unit global marketing-related functions, including operating in a matrix organization to manage multiple stakeholders, as well as encompassing executive management team, design, engineering, creative and media agency partners, finance, research and consumer insights, packaging, sales team, and entertainment licensing. Furthermore, I managed portfolio finances, including costing, pricing, profit / loss, budgeting, SKU rationalization, and profit analysis.

A sampling of my achievements included:

  Building a 3-year product architecture plan to capture opportunities across category segments.

  Driving continuous improvement and brand health by mentoring and coaching top-notch teams.

  Profitably delivering a sustainable revenue stream for a plan adopted by other company business units.

  Conceptualizing and leading development and execution of brand s first fully integrated marketing campaign.

  Successfully stabilizing revenue in 2015 after multiple years of decline and achieving growth in first half of 2016.

  Coordinating the strategic launch of multiple entertainment licensing properties, including Batman, Star Trek, and Star Wars resulting in a Top 5 toy across the entire Star Wars toy portfolio.

To complement my background, please note that I hold a Bachelor of Arts degree from the University of Guelph. I also completed training programs in Marketing Management and Managing Brand Equity for Greater Profits from the Schulich School of Business, participated in Leadership Essentials / Insights, and attained a Prud homme Beer Certification.

[ Suggestion! Address Here Any Skills / Qualifications / Achievements Relevant to the Job Posting OR Delete This Line ].

As this is just an example of my abilities, please kindly refer to my enclosed resume for additional experience.

I look forward to hearing from you, and thank you in advance for your careful consideration.

Sincerely,

Yyyyyy x. yyyyyy